PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

Asking people to think safety doesn’t help; it makes the frustration feel worse.

What part of safety do you want to fix? You will have a problem answering that question specifically. It will frustrate you that you cannot seem to articulate the exact part of safety that you want to fix. And if you feel some frustration, you will better understand why your people have a difficult time also fixing safety, or even rallying around it.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety complacency, safety moment, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, safety communications, safety values, safety marketing, safety buy-in, safety culture, kevin burns, safety leadership

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

Topics: kevin burns safety videos, safety teamwork, accelerate safety, safety mindset, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, marketing, safety communications, safety values, selling safety, safety marketing, safety buy-in, safety culture, safety promotion, safety leadership, kevin burns

You need the right message, at the right time, to the right people so that every employee is working toward common goals in safety.

You’re planning a safety stand-down, safety event, safety day, whatever you want to call it. I’ll stick with stand-down. So, you’ve set aside your dates, got a budget from your senior managers and you’re busy making plans for what you are going to do for your stand-down. Now, before you plan any further, I want to pass along some advice that will make your stand-down be much more effective.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety effectiveness, safety communications, selling safety, safety marketing, safety buy-in, safety culture, safety stand-down, safety leadership

You have got to set aside time each day for your own tools and skills development.

Let’s start by saying that I have dedicated plenty of space to identifying the “traits of safety leaders” in past Blog posts. And as important as the traits of safety leaders are, the tools they use to develop those traits is even more important.

Good safety leaders are respected. And safety leaders understand the simple premise that “staff don’t work for you, you work for them.” The point of leadership is to help other grow. So when we see inexperienced or even wrong-thinking supervisors flexing their authority muscles at employees, you wonder how long a disliked and disrespected supervisor or safety person is going to last?

Employees want to have a reason to respect the supervisor and the safety person. And, even though that supervisor might now have a lot of experience, employees will respect a supervisor who admits that they are working on it.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety respect, m4 method, safety motivation, safety engagement, positive safety,, safety communications, safety values, safety culture, safety leadership

What employees want from the job can change your culture.

In my last post (When Employees Don't Give You Safety Performance), I presented an overview of what employees want from their supervisors and immediate managers. This time around, we are going to take a look at what employees want from their jobs. Because if they don’t get what they want from their job, why would you expect them to give their best effort, especially in safety?

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, positive safety,, safety supervisor, safety communications, proactive safety, safety marketing, safety management, safety culture, safety leadership, kevin burns

If they’re not giving you safety, it’s because you’re not giving them what they want.

To paraphrase a quote, the secret to getting what you want is to help enough other people get what they want. Zig Ziglar said that. He wasn’t wrong. Help enough other people get a win for themselves and they are more likely to help you get your win.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, safety effectiveness, positive safety,, safety supervisor, safety communications, proactive safety, safety consulting, safety culture, safety leadership, kevin burns, safety attitude

Your job isn’t to enforce the rules as much as it is to build your team’s performance within the rules.

Top down. That’s how your safety program has probably always been handled. Everything rolls down from the front-office to the front-line.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, safety effectiveness, positive safety,, safety supervisor, safety communications, safety compliance, safety leadership, kevin burns

What if instead of guilt and fear and manipulation tactics, you simply cared?

When you really think about it, there are only two main ways to get people to join in your safety program and for them to buy-in to the idea of safety: you can either manipulate or inspire. Either you pull on the heartstrings to try to guilt them into following rules, or you help them flip that internal switch that kicks-in their motivation and fires up their personal leadership capacity. Before you decide, know this: manipulation does not create leaders.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, safety effectiveness, positive safety,, safety values, safety marketing, safety leadership

What if your "one thing" was to make a difference?

There are no such things as priorities. You can have a priority; one. But you can’t have more than one priority. Besides, it’s not a priority if it competes for attention with other priorities. You can have a lot of things that are important, or urgent or critical. But there is room for only one priority. It is that one priority that you can build a company, an ideal or a movement around.

Topics: kevin burns safety videos, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety blog, m4 method, safety engagement, safety effectiveness, safety communications, safety values, safety buy-in, safety leadership

A safety system by itself doesn't make the organization any safer.

Driving instructors have a system for teaching people to drive. Sports coaches have a system for improving player performance. Almost everything in this world has a system. There’s even a system for generating your paycheck. But, the system doesn't pay out unless someone tells it to.

Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety motivation, safety engagement, safety effectiveness, positive safety,, safety communications, proactive safety, safety marketing, safety consulting, safety management, safety culture, safety leadership, kevin burns