Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

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How to Convince Employees of Safety

Posted by Kevin Burns

Jan 30, 2019 11:07:00 AM

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

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Topics: safety leadership, kevin burns, safety promotion, safety culture, safety buy-in, safety marketing, selling safety, safety values, safety communications, marketing, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

5 Parts to Zero-Safety: Why The 80-20 Rule Is Preventing Zero

Posted by Kevin Burns

Jul 11, 2013 12:35:00 PM

The 80/20 Rule, The Pareto Principle, may be the exact reason you can't seem to hit Zero in safety and consistently hold it there. What you might think is the problem, is not actually the problem.

Safety is not something you do or manage; it is the result of five things done right. Unfortunately, the focus for achieving Zero has historically been solely on the OH&S part. But it is only one-fifth, or twenty percent, of what needs to be addressed.

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Topics: safety, leadership, safety buy-in, hiring, safety manager, zero, marketing

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