Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

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Why fixing "safety" frustrates you

Posted by Kevin Burns

Feb 13, 2019 11:07:00 AM

Asking people to think safety doesn’t help; it makes the frustration feel worse.

What part of safety do you want to fix? You will have a problem answering that question specifically. It will frustrate you that you cannot seem to articulate the exact part of safety that you want to fix. And if you feel some frustration, you will better understand why your people have a difficult time also fixing safety, or even rallying around it.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety complacency, safety moment, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, safety communications, safety values, safety marketing, safety buy-in, safety culture, kevin burns, safety leadership

How to Convince Employees of Safety

Posted by Kevin Burns

Jan 30, 2019 11:07:00 AM

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

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Topics: kevin burns safety videos, safety teamwork, accelerate safety, safety mindset, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, marketing, safety communications, safety values, selling safety, safety marketing, safety buy-in, safety culture, safety promotion, safety leadership, kevin burns

How to Follow-up Your Safety Stand-down

Posted by Kevin Burns

Jan 16, 2019 11:07:00 AM

You need the right message, at the right time, to the right people so that every employee is working toward common goals in safety.

You’re planning a safety stand-down, safety event, safety day, whatever you want to call it. I’ll stick with stand-down. So, you’ve set aside your dates, got a budget from your senior managers and you’re busy making plans for what you are going to do for your stand-down. Now, before you plan any further, I want to pass along some advice that will make your stand-down be much more effective.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety effectiveness, safety communications, selling safety, safety marketing, safety buy-in, safety culture, safety stand-down, safety leadership

The Tools of Safety Leaders

Posted by Kevin Burns

Jan 9, 2019 11:32:45 AM

You have got to set aside time each day for your own tools and skills development.

Let’s start by saying that I have dedicated plenty of space to identifying the “traits of safety leaders” in past Blog posts. And as important as the traits of safety leaders are, the tools they use to develop those traits is even more important.

Good safety leaders are respected. And safety leaders understand the simple premise that “staff don’t work for you, you work for them.” The point of leadership is to help other grow. So when we see inexperienced or even wrong-thinking supervisors flexing their authority muscles at employees, you wonder how long a disliked and disrespected supervisor or safety person is going to last?

Employees want to have a reason to respect the supervisor and the safety person. And, even though that supervisor might now have a lot of experience, employees will respect a supervisor who admits that they are working on it.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety respect, m4 method, safety motivation, safety engagement, positive safety,, safety communications, safety values, safety culture, safety leadership

6 Key Parts of Improving Safety Culture

Posted by Kevin Burns

Dec 12, 2018 11:07:00 AM

What employees want from the job can change your culture.

In my last post (When Employees Don't Give You Safety Performance), I presented an overview of what employees want from their supervisors and immediate managers. This time around, we are going to take a look at what employees want from their jobs. Because if they don’t get what they want from their job, why would you expect them to give their best effort, especially in safety?

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, positive safety,, safety supervisor, safety communications, proactive safety, safety marketing, safety management, safety culture, safety leadership, kevin burns

When Employees Don't Give You Safety Performance

Posted by Kevin Burns

Dec 5, 2018 11:07:00 AM

If they’re not giving you safety, it’s because you’re not giving them what they want.

To paraphrase a quote, the secret to getting what you want is to help enough other people get what they want. Zig Ziglar said that. He wasn’t wrong. Help enough other people get a win for themselves and they are more likely to help you get your win.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, safety effectiveness, positive safety,, safety supervisor, safety communications, proactive safety, safety consulting, safety culture, safety leadership, kevin burns, safety attitude

Stop Dumb Safety Goal-Setting

Posted by Kevin Burns

Oct 17, 2018 11:07:00 AM

Focus on the plan to improve the things you're not already doing. Not the goal.

Once upon a time, in the mid-90’s, I was working in a sales job. At the start of each month, our sales manager would assemble all the sales reps in a room and ask each of us for our specific sales goal for the month. He wasn't asking us what our plan was to make more sales. He was asking for a number.

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Topics: safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety message, safety effectiveness, safety communications, proactive safety, safety marketing, safety consulting, workplace safety speaker, safety culture, safety leadership, kevin burns, safety speaker

Once You Have A Safety System ... Now What?

Posted by Kevin Burns

Sep 26, 2018 11:07:00 AM

A safety system by itself doesn't make the organization any safer.

Driving instructors have a system for teaching people to drive. Sports coaches have a system for improving player performance. Almost everything in this world has a system. There’s even a system for generating your paycheck. But, the system doesn't pay out unless someone tells it to.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety motivation, safety engagement, safety effectiveness, positive safety,, safety communications, proactive safety, safety marketing, safety consulting, safety management, safety culture, safety leadership, kevin burns

The One Clarifying Question for Effective Safety Communication

Posted by Kevin Burns

Sep 19, 2018 11:07:00 AM

To improve employee participation in the safety program, clear communications are key.

If you are going to communicate something in safety, what do you want to have happen? How exactly do you want your people to participate?

Informing people isn’t enough anymore. Your people are already bombarded with, on average, four thousand marketing messages each day. Everywhere they look, they are getting access to another message – competing with your safety message - even as recently as this morning. 

But let's say that you are above-average in compelling and engaging your people’s attention during a morning safety meeting, as soon as they leave the meeting, they are faced with hundreds more messages that all compete for attention. So, to combat this, you have to be clear.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, peoplework, safety blog, safety motivation, safety engagement, safety effectiveness, safety communications, safety marketing, safety consulting, safety management, safety culture, safety meeting, safety leadership, kevin burns

Do This One Thing to Make People Care About Safety

Posted by Kevin Burns

Sep 12, 2018 11:07:00 AM

If you want people to care about safety, you have to first care about them.

I was working with a group of minesite supervisors and we were discussing the needs of employees and how a supervisor can make sure that employee needs were being met. I asked this question: how can you show your employees that, as supervisors, you care?

Here are some of the responses:

  • Give good communication
  • Improve your listening skills
  • Be respectful of their needs
  • Demonstrate persistence
  • Engage them in problem-solving
  • Recognize employees for their good work
  • Take a time-out with employees
  • Help employees to re-focus
  • Show support for your people especially when they need it.

All good answers. In fact, a lot of necessary answers. But the answer that wasn’t mentioned was, perhaps, too obvious. It is the one thing that supervisors, managers, safety people, executives, and even fellow workers must do to show their fellow employees that they care.

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Topics: kevin burns safety videos, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety motivation, safety engagement, positive safety,, safety communications, workplace safety speaker, safety culture, safety leadership, safety speaker

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