Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

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Stop Dumb Safety Goal-Setting

Posted by Kevin Burns

Oct 17, 2018 11:07:00 AM

Focus on the plan to improve the things you're not already doing. Not the goal.

Once upon a time, in the mid-90’s, I was working in a sales job. At the start of each month, our sales manager would assemble all the sales reps in a room and ask each of us for our specific sales goal for the month. He wasn't asking us what our plan was to make more sales. He was asking for a number.

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Topics: safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety message, safety effectiveness, safety communications, proactive safety, safety marketing, safety consulting, workplace safety speaker, safety culture, safety leadership, kevin burns, safety speaker

The Most Influential Person in Safety Is Not Who You Think

Posted by Kevin Burns

Aug 1, 2018 11:07:00 AM

We have the best people and the best safety processes more than ever, so you have to wonder why we are still hurting people?

For 50 years, safety has been promoted as being all about rules, processes, regulations, paperwork, inspections, reporting. We’ve organized a lot of meetings, and talked far too much about rules, and we’ve endured death by Powerpoint, and tried to get traction on the cutesy slogans, and tired, worn-out clichés. Oh, sure we've developed some new technology but mostly to make it easier to pencil-whip checklists and file reports. There’s not much that has been developed to make safety more engaging, and inspiring, and motivating.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, safety mindset, safety moment, safety complacency, crew-code, peoplework, safety blog, safety motivation, safety message, safety senior management, positive safety,, safety values, safety culture, safety meeting

(video) How To Intensify Safety Participation

Posted by Kevin Burns

Jul 25, 2018 11:07:00 AM

What is your intent when it comes to safety?

Ever thought about how to make mission, vision and purpose statements more powerful and to help improve safety doing it? Even more powerful than a corporate mission statement is a crew mission statement. Kind of like a team purpose or plan that galvanizes the crew members.

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Topics: safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety blog, safety motivation, safety message, safety engagement, safety commitment, safety effectiveness, positive safety,, kevin burns safety videos

3 Reasons Your Negative Messages Are Undermining Safety

Posted by Kevin Burns

Oct 11, 2016 11:19:40 AM

Telling people to avoid a particular action or behavior does not automatically result in the right actions and behaviors.

Don't do this. Don't do that. Don't do what he did. Beware of the danger. Employed use of gruesome photos of severed and mutilated body parts. Safety messages are regularly reinforced negatively. Negative reinforcement does not automatically create positive safety behaviors.

A recent series of statistics offered some insight of how people react and behave to the words and suggestions of others. 

Let's take a look at how you allow yourself to be influenced by others when choosing to buy a product. Do you read the reviews on a product before you buy? Do you research what others have had to say about a product or service? Have you ever asked a friend or family member to recommend a tradesperson, a plumber, an electrician, a handyman, a carpet cleaning company, etc.? Have they ever told you which ones to steer clear of?

A study by Dimensional Research took a look at how we react and use online reviews. The findings have implications about how we react to communications.

In the study, 90% of people were swayed by positive reviews about a product. They were swayed enough to purchase the product themselves. On the other hand, 86% of on-line shoppers were swayed by negative reviews of a product. They were swayed enough to not purchase the product. You might think that this is a near dead-heat. But it's not. You have to consider what the reviews actually swayed people to do, or not do. The positive reviews swayed people to take action and buy. The negative reviews swayed people to take no action and not buy. Negative reviews did nothing to cause people to act. The negative reviews caused people to stop acting.

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Topics: safety leadership, safety marketing, positive safety,, safety message, kevin burns

3 Reasons Negative Reinforcement Hurts Safety

Posted by Kevin Burns

Dec 1, 2015 7:01:46 PM

Organizations that align themselves with negative messaging struggle to improve their safety results.

Of course negative reinforcement doesn’t work. But then safety people do just that. You reinforce your safety message negatively without even realizing it. Negative reinforcement does not automatically create safety.

In the last 20 years of studying human behavior, motivation, engagement and safety, I’ve discovered that organizations that align themselves with negative messaging struggle to improve their safety results.

A recent series of off-topic statistics got my attention.

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Topics: safety leadership, safety marketing, positive safety,, safety message

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