Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

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Why fixing "safety" frustrates you

Posted by Kevin Burns

Feb 13, 2019 11:07:00 AM

Asking people to think safety doesn’t help; it makes the frustration feel worse.

What part of safety do you want to fix? You will have a problem answering that question specifically. It will frustrate you that you cannot seem to articulate the exact part of safety that you want to fix. And if you feel some frustration, you will better understand why your people have a difficult time also fixing safety, or even rallying around it.

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Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety marketing, safety values, safety communications, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

How to Convince Employees of Safety

Posted by Kevin Burns

Jan 30, 2019 11:07:00 AM

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

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Topics: safety leadership, kevin burns, safety promotion, safety culture, safety buy-in, safety marketing, selling safety, safety values, safety communications, marketing, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

The Tools of Safety Leaders

Posted by Kevin Burns

Jan 9, 2019 11:32:45 AM

You have got to set aside time each day for your own tools and skills development.

Let’s start by saying that I have dedicated plenty of space to identifying the “traits of safety leaders” in past Blog posts. And as important as the traits of safety leaders are, the tools they use to develop those traits is even more important.

Good safety leaders are respected. And safety leaders understand the simple premise that “staff don’t work for you, you work for them.” The point of leadership is to help other grow. So when we see inexperienced or even wrong-thinking supervisors flexing their authority muscles at employees, you wonder how long a disliked and disrespected supervisor or safety person is going to last?

Employees want to have a reason to respect the supervisor and the safety person. And, even though that supervisor might now have a lot of experience, employees will respect a supervisor who admits that they are working on it.

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Topics: safety leadership, safety culture, safety values, safety communications, positive safety,, safety engagement, m4 method, safety motivation, safety respect, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

Stop manipulating. Start inspiring safety.

Posted by Kevin Burns

Nov 7, 2018 11:07:00 AM

What if instead of guilt and fear and manipulation tactics, you simply cared?

When you really think about it, there are only two main ways to get people to join in your safety program and for them to buy-in to the idea of safety: you can either manipulate or inspire. Either you pull on the heartstrings to try to guilt them into following rules, or you help them flip that internal switch that kicks-in their motivation and fires up their personal leadership capacity. Before you decide, know this: manipulation does not create leaders.

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Topics: safety leadership, safety marketing, safety values, positive safety,, safety effectiveness, safety commitment, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

3 Strategies To Be A Better Safety Coach

Posted by Kevin Burns

Oct 24, 2018 11:07:00 AM

Don’t waste your one-on-one time with your people enforcing rules.

I’ll let you in on a little secret. When employees buy-in to safety, you don’t need to police them anymore. Where you once spent a great deal of time on enforcement, you can now replace with coaching and mentoring. Trust me when I say, coaching and mentoring is infinitely more satisfying.

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Topics: safety speaker, safety leadership, kevin burns, safety meeting, safety management, selling safety, safety values, safety communications, safety effectiveness, safety engagement, m4 method, peoplework, safety complacency, safety mindset, safety teamwork

"Safety-First" Is Not The Priority Anymore

Posted by Kevin Burns

Oct 10, 2018 11:07:00 AM

What if your "one thing" was to make a difference?

There are no such things as priorities. You can have a priority; one. But you can’t have more than one priority. Besides, it’s not a priority if it competes for attention with other priorities. You can have a lot of things that are important, or urgent or critical. But there is room for only one priority. It is that one priority that you can build a company, an ideal or a movement around.

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Topics: safety leadership, safety buy-in, safety values, safety communications, safety effectiveness, safety engagement, m4 method, safety blog, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

Make Your Safety Job Redundant

Posted by Kevin Burns

Aug 9, 2018 10:04:14 AM

The safety of others is more important than clinging to your job.

Who is benefitting most from you showing up at work each day? Your co-workers or you? The answer to this question illustrates your intent.

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Topics: safety meeting, safety management, workplace safety speaker, safety buy-in, safety consulting, safety training, proactive safety, safety values, safety effectiveness, safety engagement, safety motivation, safety blog, peoplework, safety moment, safety mindset, safety teamwork, safety responsibility, kevin burns safety videos

The Most Influential Person in Safety Is Not Who You Think

Posted by Kevin Burns

Aug 1, 2018 11:07:00 AM

We have the best people and the best safety processes more than ever, so you have to wonder why we are still hurting people?

For 50 years, safety has been promoted as being all about rules, processes, regulations, paperwork, inspections, reporting. We’ve organized a lot of meetings, and talked far too much about rules, and we’ve endured death by Powerpoint, and tried to get traction on the cutesy slogans, and tired, worn-out clichés. Oh, sure we've developed some new technology but mostly to make it easier to pencil-whip checklists and file reports. There’s not much that has been developed to make safety more engaging, and inspiring, and motivating.

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Topics: safety meeting, safety culture, safety values, positive safety,, safety senior management, safety message, safety motivation, safety blog, peoplework, crew-code, safety complacency, safety moment, safety mindset, safety teamwork, safety responsibility, kevin burns safety videos

How Production And Safety Work Together

Posted by Kevin Burns

Nov 8, 2017 9:30:00 AM

Why aren’t production and safety working out of the same office yet? Start with the common ground between safety and production.

Companies associate the success of operations with efficiency, productivity and profits. And it's easy to measure. In safety, success is determined by a complex formula ending in TRIR rates and with the prevention of occupational injury and illness. How do you make these two necessary parts of a company work together if they are not even measuring the same things?

Production and safety blame the other for either slowing work down. Safety gets compromised when there is a push on for greater production. Operations blame safety for slowing down production. Neither wants to be wrong. Both want to be right.

(Note: if you still believe that safety holds up production, you are probably in the wrong job.)

Why aren’t production and safety measuring success the same way let alone working out of the same office? And whose bright idea was it to let the two coexist separately? In order for production/operations and safety to work better together, they have to first establish the common ground. Neither side wants to see anyone get hurt and both sides want the company to have success. That is the common ground. 

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Topics: safety speaker, safety leadership, kevin burns, safety culture, safety management, safety buy-in, safety manual, safety values, peoplework, accelerate safety

3 Conversations to Influence Safety Buy-in

Posted by Kevin Burns

Jul 26, 2017 9:30:00 AM

The one thing that will connect continuous-cash-flow, long-term investments and legacy, is safety. Without safety, everything is at risk.

The safety department complains that it’s difficult to get workers to buy-in to safety. Employees resist buying-in to a program of checks, forms and paperwork. Especially the paperwork.

Safety meetings, rewards, recognition and paperwork are important. Indeed. Each plays a role in the safety culture-building plan. But to build a successful safety program requires a foundation of employee buy-in. Without it, you will be feeding the monster (spending large amounts of money) and never achieve the desired success.

To change that, go to Leadership 101; basic values-based conversations with employees. Coach employees to see that their own long-term goals and the company’s long-term goals are the same. The values are the same. Then, show them how safety is the tool that gets them from where they are (in the present) to where they want to be (in the future). Safety is the insurance to protect the future. 

Here are three compelling conversations for supervisors and safety people to have with their crews one-on-one. The purpose of these conversations is to influence better buy-in to safety:

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Topics: safety speaker, safety leadership, kevin burns, safety culture, safety buy-in, selling safety, safety accountability, safety values, peoplework

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