A Filter-Free Friday Garden Experience

We went plant-shopping this week. It seems that the garden store offers free replanting of your chosen plant into a pot of your choosing and then finishes it off with some decorative bark or stones to hold in moisture. It's a nice touch and more than enough people inside the store were willing to fall all over themselves to make our experience exceptional - except the cashiers.

While wrestling with our newly potted plant (almost 3 feet in height) through the cash lane, we inadvertently left our box of plant food on the check-out counter in clear view of the two cashiers - both teen'ish. Since it was a slow time of the day, no one was in line behind us. We pushed our cart across twenty feet of shop floor before we reached the door, continued into the parking lot where we took a few minutes to offload the plant into the truck and secure it. A lot attendant came up and offered to take our cart away, placing a 25 cent piece with us as our cart still had our quarter. We then drove away only to have to return when we realized we left the plant food behind. Back at the store, we found the two cashiers sitting up on the counter beside our box of plant food doing much of nothing.

Walking our forgotten purchase out to us could have been the icing on the cake of an exceptional service day. But sadly, all of the hard work of the rest of the staff was negated in a single "meh" moment (meh - a term indicating apathy or indifference to a situation - used mostly by Gen Y and younger). Still, we are likely to return to shop there again because the rest of the staff were attentive and helpful.

In the meantime, I have sent the store an email outlining my experience as I have told it to you. Why? Because it's Filter-Free Friday™, that's why.

Filter-Free Friday™ is the day you get to turn off the filters that prevent you from speaking up when you feel you could have been served better or when you feel someone needs a round of applause. Today is the day you craft letters or emails of face-to-face communication that tells the truth to a person or a business who you feel needs to hear the truth. Pretend you are being called upon to give evidence at a trial and tell your story without emotion and without blame.  Just the facts and perhaps your impression of how the situation could have been better handled. Then, once you have "made the world a better place" (wink), you can rest easy knowing that your concerns and ideas have been heard and that the experience for others that follow will be better.

It's Filter-Free Friday™. So who could stand to hear the truth today?
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Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
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What If You Don't Speak The Language?

The summer of 2005, I spent 5 weeks in small-town, rural Quebec in a French immersion course learning the language. With my high-school French as a base and a lifetime around my French-speaking relatives, I built my vocabulary quickly. Then there was Jean-Louis, whose house I shared. We would converse each night for at least an hour. In week one, I understood maybe 5% of what he was saying. At the end of week five, I was conversing with 95% accuracy.

But I will never forget that first week where 95% of conversation was over my head.

Starbucks is another place where newbies get all nervous at the counter because they don't speak the language. A "venti, skinny, double-shot, extra-hot, no foam, no whip, caramel macchiato" runs fear through the veins of newbies not wanting to be embarrassed when they order a "medium coffee."

P'shaw. There's no such thing as medium because a tall is a small, a grande means large but is the medium size and a venti is Italian for "twenty" and refers to the 20-ounce sized cup - a large. Then there's the coffee. C'est confusant.

How about sending a courier package? Do you speak "courier?" Did you know that "height X width X depth" divided by 194 will give you the dimensional weight - the billable weight of your package - not the actual weight? And that the formula for calculating brokerage, duty and taxes varies but not based on weight or contents?

Are you speaking your language or the language of the people you serve? Take the time to educate clients in how your industry works. Speak plain language. (IT guys are famous for not getting that one.)

Build your relationships based on clear communication and trust, then you can build on that to bring people up to speed. Organizations and people of greatness make it easy for customers to follow them and they don't embarrass their potential customers or make them afraid to do business with them by using jargon.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Being Busy Is Not An Excuse

Have you ever used the excuse, "it's too busy" as a way of not paying attention to details, taking too long to get back to customers, missing project deadlines or being late for appointments?

Isn't the purpose of being in business ultimately to be busy?

If you can't handle juggling a few balls and still get your project in on time, can't get a meal out in a timely fashion, can't show your client or prospect some respect or show up on time because you're too busy, then I will guess that you won't have to worry about being too busy for long.

If your 100-seat restaurant gets bogged down after 60 chairs are filled, then take out 40 chairs and do a great job for 60 people instead of a lousy job for 100.

If you're leaving yourself ten minutes to get to your next appointment twenty minutes away, then start scheduling in 30 minutes of travel time - but show your customer/prospect that you think they are important enough to be there early.

If you can't seem to handle the details to get the project done on time, then delegate something or admit that you're over your head but don't let your project team grind to halt because you're "too busy.".

At a sporting goods store sale today, one clerk served one customer while 6 others waited for service. The clerk leaned against a stack of boxes while the customer took his time trying on several pairs of shoes - not acknowledging the others who waited. We didn't wait. We left, found a store where the clerk served us promptly, checked us for our walking style, brought out four pairs of shoes, allowed us try each, helped a couple of other customers at the same time and rang us through while we gladly paid a premium for premium service.

What's the point of having a sale to bring in more customers if you can't handle the numbers once they arrive?

Do one thing well. Be outstanding. Be the standard to which your competitors will measure themselves. Don't offer mediocre service (or none at all) and blame being too busy. You may end up solving your own problem of being too busy.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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When Board Members Don't Pull Their Weight

When you give your commitment to join a board, committee or volunteer organization, is it because you have deep convictions for the project or are you doing it to give the appearance that you are more important than you actually are?

Charitable societies, social projects or community prosperity initiatives all require brain trusts and people to follow through on decisions, ideas and commitments. All too often, we see people who initially show excitement and support for a project only to lag behind and blame their busyness, schedule or various other commitments to other boards, committees and social projects.

People who sit on volunteer boards can be categorized as either heroes or zeros. The heroes make no excuses for their involvement because they find the time to just get things done. Zeros, however, want to give the outward appearance of caring about something but their level of care is evident in their participation. Zeros are aptly named because other than attending the meetings, their output is a zero.

It's one thing to be involved and to make your commitment to the project you choose to be involved with. It's quite another thing to give the illusion of being involved only so you can use the name of the humanitarian effort to advance yourself, not your project.

Volunteer organizations have a culture just like regular business. As volunteers, you are allowed to fire other volunteers who are not advancing your cause. In fact, if a board member is not advancing the cause by claiming to be too busy to do more than attend the meetings, then he or she is dragging down the cause. Separate yourself immediately from laggards who are "using" you to advance themselves. That board member is taking the space of someone who would be willing to do the work. Get rid of the roadblocks. Sometimes that means removing people.

If you're not prepared to participate fully to elevate your cause to one of greatness, then you are standing in the way of a group of people making a difference. And you become the reason why nothing changes.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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What Doctor's Offices Can Learn From Hotels

There are things that some businesses do badly that no other business should adopt as a service strategy:

• help desks that seem to shrug their shoulders on issues, "Yeah, that problem happens on occasion. Oh well. Not much we can do."
• retail stores whose on-line stock check shows there are several items in stock but when you get there, they don't have any.
• automated reminders that it's time for another visit - phone reminders that call you incessantly until you have to lose your temper with them to have your number removed.
• Costco's "everyone's a potential shoplifter" policy that creates lineups at the exit while someone with a highlighter goes through your stuff to make sure you didn't take more than on your receipt.

But then there are some ideas that other businesses should adopt. Hotels, good hotels, have something to teach doctor's offices, dentists, chiropractors, medical labs, etc. I check into a lot of hotels. At the front counter, I simply give my name and the clerk usually finds my reservation within a few seconds. The paperwork has already been done, keys are ready and I can check in quickly. After all, the quicker I get into the hotel, the quicker they have a captive customer spending money.

"Do you have an appointment?" is a question that shows a lack of initiative. Of course I have an appointment. Otherwise I would say that I don't have an appointment and ask if the doctor can see me today? How hard is it to look at a schedule of appointments and match my name with an appointment on or about the same time?


Here's the rub though: if you do have an appointment, it's because you made an appointment (called in and actually spoke to someone), then had the doctor's office call you back a day in advance to re-confirm your appointment asking you to show up a few minutes early and then when you do finally show up for your scheduled appointment, you get asked, "Do you have an appointment?"

Hotels process more guests an a daily basis than the average doctors office, or chiropractor or dentist. So how come they don't ask if I have a reservation? Remember, we're talking about good hotels here - not the ones whose clerks are standing outside the front doors having to butt their smokes when you stand at the front counter. Most people who check into hotels have a reservation otherwise they ask if there are any rooms available. Unless your medical practice is a walk-in clinic, I would suspect most patients have an appointment. Same could be said of dentists. Those without an appointment would probably call ahead in an emergency to see if they could be squeezed in amongst the appointments.

Most people have appointments when they go to see their doctor, dentist, chiropractor, lawyer, accountant, hairdresser and auto mechanic. OK, let me explain that I rarely get asked if I have an appointment when I get to my lawyer, accountant, hairdresser or auto mechanic. They assume that I do or I wouldn't be there. This really just happens in doctor's offices - but there are a lot of organizations who take their lead from treating clients like cattle. They may not necessarily ask if you have an appointment but they do the bare minimum to impress you on your first impression.

Stop thinking of your receptionist as a receptionist. Change your Attitude. That person at the front counter is the Executive Vice President of First Impressions for your company.

Mediocre, apathetic organizations make it difficult to do business and first impressions are lasting impressions. But then, as I've been saying for a while, there's no effort required in being ordinary.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Engage In Something Meaningful

Managers who spend endless amounts of time sitting in their offices waiting for the next crisis to handle normally find themselves handling a lot of crises.

Managers whose Attitude is that staff need to be watched usually find things to need to watch their staff about. In other words, they will always find things wrong that need addressing right away.

Managers who have developed an Attitude of praising their people usually find that they have much to praise their people about. People work well for managers who appreciate contribution.

There is always much discussion about how to get employees to engage better in their work. Focusing solely on engagement is a mistake. Engagement is what you want the end result to be. It should not be the focus of the strategy but rather the result of implementing the strategy.

The truth is, employees engage better when the work means something. When a manager praises them for their effort, then the work means something. When customers return and are loyal because of the employees efforts, then the work means something. When the company or employee are recognized in the community for their tireless efforts to make their community a better place, then the work means something. When lives are changed, families are helped and problems are solved, then the work means something. When the work is defined as people giving service to people, then the work means something.

You will never get employees to engage themselves in work that doesn't mean anything. Managers need to make their workplaces meaningful if they want to engage their employees. It is not meaningful to find fault with your people or to sit and wait for another disaster to handle. That is how you make the work look futile - not meaningful.

Create a culture of meaningful work and you create a workforce of engaged individuals.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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A Gold Medal Performance

This is going to be the worst day of their lives for a few people who have an attitude of just doing enough work to not get fired. In fact, it wouldn't surprise me if a bunch of slackers phoned in sick today - at the Vancouver International Airport.

After the 2002 Olympics, Salt Lake City airport never thought about planning for the tens of thousands of passengers who would be all flying home the same day. Ticket counters, security screening, food service, janitorial and baggage handlers were grossly understaffed. Consequently, lineups went right outside the doors into the freezing cold and many missed thier flights.

But that won't be the case in Vancouver today.

YVR (Vancouver International Airport) has been planning this day for two years. Expectations are that 40,000 extra passengers will make their way through YVR today. That means that a full complement of ticket agents will be on duty, all security stations will be open, there will be more than enough food service workers on duty. Not to mention washroom attendants, janitorial staff, greeters, hosts, gate staff, baggage handlers and more. This will be the biggest day in YVR's history.

So, back to my original thought. Some people who work at the airport, will try to find a way to dodge the heavy work today. They will whine. They will pass the buck and the heavy lifting on to someone else and some will openly show their frustration in front of a world of passengers. What a horrible last impression to leave people with: that you could care less.

For those who will do their best and keep a smile on their face through this busy day, well done. Be proud of your achievement. You will be able to tell the story of the day that YVR was swamped and how you helped make it better. For them, it will be a gold medal performance. For others, it will be a forgetable performance - as it should be.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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What Do You Make?

It's not a question of money. It's a question of how the world is different because you're here.



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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Are You Open At 2 A.M.?

If you've got teenagers then you know that they're up into the middle of the night chatting on MSN (Windows Live), watching hour after hour of YouTube videos and doing everything possible to avoid actually having personal interactions with their families because virtual interactions require absolutely no focus.

So a college student who is up most of the night, sleeping until 3 pm wouldn't have much time to reach a dentist to make an appointment if the only way to reach the dentist or the doctor or the chiropractor or the massage therapist or the hair stylist or... well, you get the idea ... was during traditional working hours of 9-5. Most businesses close their doors at 5 or 6 pm just when college students or other Gen Ys seem to be getting going. But not just that: people who work a day job can't get to you during day hours because they're working too.

Think of how many people, not just young people, are up between 11 pm and 2 am on the Internet actually buying things. The number of Baby Boomers on-line at this time is growing exponentially.

Discover Small Business' recent survey showed 46% of small businesses don't have a web site. That's about half of the small business market with no way for your clients to reach you unless you force them to call (on the telephone) when it's convenient for you - not for them. Today's young market has more phones than ever but they don't talk on them. They text on them.

There's a great divide of hours between when customers are available and when businesses are open. And it's only getting worse. The numbers of people expecting to be able to interact (simply send an email) to a business is getting larger. The demand is getting higher and you're losing market share to your emerging (and soon to be dominant) market because you won't give them a simple email address or have a simple web site to do business by?

How much money are you LOSING to competitors because they can be reached after hours? You'd better have a way for this up and coming market to reach you or you're going to lose quickly. 

Any mediocre business can shut it all down at 6. But organizations of greatness will find a way to allow their customers and clients to reach them when it's convenient for the client.

Ease and accessibility for clients is another way of separating the ordinary boring businesses from organizations of greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Savvy Shoppers Are Kicking Your Butt

This week, I went looking for a specific item, an AV cart for my office, but didn't know the name of any stores that would carry what I wanted. For the office supply stores, it is a "special order" anyway. So why not just save a useless trip to the store (only to be again disappointed) and instead just order it on-line - like they would at the store. So I Googled.

I didn't bother with opening my copy of the Yellow Pages because, well, the information in the Yellow Pages is from last year - and besides, there are no prices - and no pictures of the specific item - and no updates - and no way to check if it is in-stock - and no info on new stock - and no way to see their web site - and no interactivity - and no way to compare against others - and no video showing how to use the product - and no recommendations - and no reviews from customers - and no pictures of the storefront - and no interactive maps with directions. And businesses still spend hundreds, if not thousands, of dollars monthly on their Yellow Pages ad for basically a billboard on paper that only gets seen when someone needs your product immediately and is willing to haul out a big book and you hope they can find your category.

I search on-line. I am a Baby Boomer with no fear of technology. Today I know the name of a great kitchen store because I've read some great reviews on it. Today I know to NOT deal with my neighborhood flower shop because they're out of business - caused by poor service that I discovered on-line. Today I know which restaurants are great, which car dealers to avoid, which hotels have the best view, which second-hand store has that classic guitar I've been looking for and also that people, no matter how great the review, will not put their trust in a hair stylist that isn't recommended by a friend or neighbor. I might use the Yellow pages at 2 in the morning if I wanted a pizza - but then maybe not - unless I were in a strange city.

If you are using the Internet to do your homework before you buy, wouldn't it stand to reason that your customers are doing the same thing? You've got to be on-line and on-line needs to be one of your primary marketing strategies. You can probably forget that big, flashy Yellow Pages ad and go with a simple free listing in the book with your web site address included. Then, make sure you are where everyone else is already gathered - on-line. Besides, if your customers already know your name, they'll find you in the white pages - not the Yellow Pages surrounded by all of your competitors.

I bought the AV cart, not from a local company, but from one in the USA. They had the best web site, the best selection, outstanding pricing, free shipping to my front door (even to Canada) and it was in-stock today and would be shipped immediately. Add to that the fact that their web site was so easy to navigate, didn't ask me to set up an account but automatically set one up for me (with user name and password) once I keyed in the credit card info, gave me a tracking number for my shipment, had hundreds of testimonials from over-the-top satisfied clients who rated each product individually ... and ... they also said "thank you." And I think they meant it.

Stop being ordinary. Start being the standard to which your customers become raving fans and your competitors bristle. Change your Attitude about how you do business. Your customers have just as much knowledge as you do. Don't ever treat them like you're doing them a favor. You're not.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Fire Your Bad Clients

Years ago, when I was selling radio advertising to small businesses, I would ask my potential clients to tell me specifically who they wanted to attract as customers. It helped me to identify whether our audience was also their audience.

"Everybody," was the usual reply.

But you can't have everybody. Not everybody is going to buy from you. For example, for the 50% of the population that doesn't play a sport, they would have no use for a sporting goods store and therefore never enter the store. So everybody is not their customer.

Identify your ideal clients and your market segment, to ensure that you aren't just spinning your wheels out in the marketplace. You can't target your potential clients effectively by targeting everybody.

Everybody doesn't see your one billboard. Everybody doesn't see your Yellow Pages ad. Everybody doesn't visit your web site because not everybody has ever heard of you. You don't have the kind of advertising budget to achieve that..

So who is your ideal client? If you don't have a clear idea of who that is, then you will end up aimlessly taking whatever you can get from whoever will give you something. Change your attitude about just taking what you can get and instead start to focus on what you want.

Do you want to do business with people who will beat you up on your prices just to knock you down to mere pennies in profit and then to have those same people complain because they don't value what you do? Be specific about who you want to business with. Don't think everybody wants to do business with you. Not everybody wants you, needs you or even likes you.

The Attitude of Service isn't just an outward attitude. The Attitude of Service isn't just about you serving others. The Attitude of Service also includes an honest study of who deserves what you offer. What is your service worth? Who would most appreciate what you do?

Don't do yourself a disservice by thinking that you must cater to price-hungry, high-maintenance customers who have no loyalty to you because it's all you can get right now. You'll never achieve greatness arguing with penny-pinchers who don't value you, your product and your service and who would never give you a recommendation. It's the wrong crowd. Maybe it's time you served yourself a little better a fired your "headache" customers. Let someone else have them. They're dragging you down anyway.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Where's Service In A Tight Economy?

It's no secret that this recession has hurt many businesses. There are only a handful of businesses who are having, or have had, a banner year over this past 12 months.

That means that more businesses are fighting for fewer dollars from fewer customers in the marketplace.

That last statement begs the question: so if there are more businesses fighting over fewer customers trying to win a larger share of fewer sales, then where is the increased customer service experience you would expect to see in a tight economy?

I'll tell you where it is: it was eliminated (cut) with all of the other so-called "wasteful" programs that organizations felt they could do without as mediocre organizations made cutbacks and sat on hoards of cash hoping to weather the storm. Unfortunately, most organizations think that Service is something to be addressed by only their Customer Service department - when, in fact, Service is an Attitude, not a department

Ironically though, 80% of senior executives have reported they would use this recession to improve their competitive position (Bain & Company Survey 2009). Has your organization done anything about your customer experience over the past year? Hmm, then you must be one of the 20% who aren't doing anything about it (or the other 80% who are simply blowing smoke about re-tooling in a down economy). Service is an Attitude, not a department.

80% of senior executives believe that their companies are delivering an exceptional customer experience (Bain & Company Survey 2005). Only 8% of their customers agree. Why is there so much delusion at the top? Because senior managers believe that by training their Customer Service Department using the same trainers and same training models that churns out the same mediocre service of every other competitor, that somehow it's good enough. "Good enough" is mediocre - not great.

88% of companies view Corporate Culture as important as Strategy for business success (Bain & Company Survey 2009). So why then are 60% of North American workers actively looking for a new job in 2010 (Right Management Work Force Survey 2009)? They're leaving because they feel abandoned by their bosses which creates a terrible corporate culture - the same culture that 88% of companies apparently view as important as Strategy. They work in a culture of "good enough" which obviously isn't good enough to keep their people.

The numbers don't add up. Organizations are becoming so out of touch with their customers that they think they know what is right for their customers and employees but in reality, until you create a two-way dialogue, you will never know. It's arrogant to think you know what is best for people without asking.

There are too many sides not talking to each other - and that makes for a corporate culture that sucks.

The difference between a mediocre culture and a Culture of Greatness is seven distinct Attitudes. Here's a 7-minute video overview of the Attitudes that make organizations "Great."


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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Why Retail Is Wrecking Service

What would retailers do if there were no holidays? In Canada, the average retail store has some sort of gimmicky promotion or sale right year round. Canada Day is followed by Back to School, which is followed by Thanksgiving, then Halloween running right into Christmas. Boxing Day (which runs up to the middle of January for many stores) kicks off the desperation sales followed by Valentine's Day and Easter.

How would your loved one appreciate a new filing cabinet to show your love on Valentine's Day? Nothing says "I love you" more than a wireless Internet router don't you think?

What would happen if we were to abolish all holidays for a full year forcing retailers to no longer try to gimmick their way into our wallets? Would there be a return to an Attitude of Service to capture a customer? What if we were to abolish having a sale and forced retailers to find a fair price for their goods somewhere between the regular price many pay during Christmas season and the 80% off they pay after Christmas?

What if your mechanic were to practice "retail" pricing and charged you $1000 for the service to your car and $200 for the same service on your neighbor's car - because he brought it into the garage after Christmas? Would you return again?

Not much wonder service businesses get hit up so hard by clients and potential clients to adjust their pricing. Retailers have made it impossible to believe that the price is the price.

Set your price. Stick to it. Have some integrity about your product or service and offer us tremendous service, we are willing to pay for that. You really only get to charge next to nothing if you plan to offer next to nothing.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Service or Margins - Which Is More Important?

A coffee shop that I used to frequent is for sale today. It's the third time in five years that the store has been for sale.

The original asking price of the folks who started the business five years ago was $130,000. Then new owners bought it. After two years, they put it up for sale at a price of $100,000. Now, the store is for sale again but this time, it is closed - out of business. The current owners are asking $75,000.

That means that over a five year period, the business has lost $55,000 in value or about 40% of its original value. Now, because it's closed for business, it's worth nothing more than the liquidation of the equipment. You probably could get it all for less than $50,000 because the current owners are still paying the lease on the building. It's costing them money to stay closed.

When people buy a business, they are usually attracted by the potential cash flow. That's what gets them excited - the possibility of a big payoff without a lot of effort. They don't buy the original dream, the original vision or the excitement of opening a new business. Because of it, most usually end up cutting corners, reducing costs and going "cheap" to find find ways to maximize profits. The original owners invested in their customers. They "built" the business. The new owners usually just want the revenue. New owners rarely have any history with the customers and the customers have no history with them. 

Rarely have I ever seen a business bought out and improved upon. Most either drop in quality or simply maintain status-quo. Yes, there are a few exceptions but over all, most people who take over an existing business do so because they are attracted to the cash-flow without a lot of work. But they soon find out that keeping a clientele is just as difficult as finding new customers. Without a willingness to do the work, the value of the business drops. In this above example, each new owner of the coffee shop lost money over time.

Customers don't frequent your business to make you wealthy. Customers come because of the service and they leave because of a lack of perceived value. You can't "cut" your way to greatness. You can't view your customers as marks to be fleeced. You must cherish and value your customers or they will find someplace else where they feel that.

Service is the key to success in any business. Margins don't matter if there are no customers. Service is what keeps them coming back - not margins. Service is what spreads the word - not margins. Service is what creates long-term loyalty - not margins.

People deal with people. People buy from people. People talk with people. Don't forget about the "people" part of your organization. Develop the Attitude of Service™ if you want to build a strong business. Service first, profits second. There are no profits without customers.

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Attitude w/ ATTITUDE

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Putting The Blame Where It Belongs

As simple as this post may seem, there's a real chance you might miss the profound message - or dismiss it as you do most things in your life with a condescending, "I already know that."

We let me help you understand it better: if others don't see you as the leader you consider yourself to be, if you are not considered the best manager in your organization, if you are not the most requested vendor of any of your competitors or if you think that your workplace could use a little improvement, then you don't know it all. Your results don't lie. They only amplify the truth. So put aside your ego and listen up.

How is it possible to be a genuinely effective leader if you have only ever been a lousy follower? How is it possible to be a good manager if you've only ever been a whiny, self-centered employee? How is it possible to improve your organization if you are no better than the collective average working there? How can you become a vendor of greatness if you have only ever been a customer who accepts sub-standard service?

It's the comparison points that separate the great from the mediocre. You need comparison to achieve anything really great.

You can not be a great leader if you have never been a great follower. You can't know what it is like to follow hence impossible to fully comprehend what it is like to lead.

You can't be a great manager if you view all of your past bosses as morons. Unless you have experience as a model employee you will never know how to be a model manager.

You can not improve your organization if you are not among the best in your organization. Average people have average ideas which bring average results. Exceptional people get exceptional results. If you are not constantly self-improving, then your work is not getting any better which means that your organization is not improving either. Organizations can't possibly improve if the people in those same organizations stay the same.

How can you know what outstanding service is if you have willingly accepted poor service and not voiced your opinions? If you won't set a standard of acceptable service for yourself, how can you serve your customers better? When a customer raises his or her expectations, the selling organization is forced to improve or lose the customer. If you have never helped another organization improve their service then you can not know what better service is exactly. You may have an idea but no proof.

So before you think yourself entitled to be promoted, to be followed, to receive an award or think your organization superior to others, ask yourself, "What have you done lately that makes you a better person, manager, leader or vendor?" If you haven't read a book or attended a seminar that improves you then you are the same delusional person you always were.

Greatness doesn't happen by accident. It requires effort. So how about you change your attitude and admit that you don't know it all and crack open a book for the proof. Blaming the economy, your bosses, your customers and your co-workers isn't going to change your results. You are. The problem isn't everyone else. Never has been.
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Attitude w/ ATTITUDE

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Don't Just Lay Down And Take It

When you forget about your customers, your customers forget about you.

When a restaurant server forgets to bring you your meal, admits that she forgot about you, complains that she feels overwhelmed (even if she only has four tables to handle) but doesn't bother to check how long your salad has been waiting under the hot lamps before serving it to you anyway, you would forget about her when it came time to leave a tip right?

Do not reward bad service. Do not reward anyone who forgets that you are the revenue stream to their business. Do not reward any business that does not earn your business and works hard to keep it. Do not accept sub-standard food, sub-standard service, sub-standard quality or sub-standard standards.

You are in charge. You must set the standard of service. Do not accept less than your standard. If you don't set the standard, you will end up taking whatever they give you. You will be a "pushover" customer who does nothing more than encourage the business to continue offering poor service and products. You ruin it for all of the unsuspecting customers who will follow you because you didn't speak up.

Businesses only offer sub-standard service and poor quality because customers lay down and take it. Don't reward them by giving them money for their poor effort. Stop being a coward and talking about bad service behind their backs. Talk to them face-to-face.

Change your attitude and make the following statement a New Years resolution: I endeavor to offer honest feedback to those whose businesses I frequent. I will not use the word "fine" to describe my experience but will be forthright without being hurtful. I will turn off the filters and just say what's on my mind.

Stick to that resolution and watch your results soar this year.

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Attitude w/ ATTITUDE

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Giving and Reciprocity

There are just a few more days left until Christmas. Those people with kids especially know the joys of Christmas morning under the tree. Watching those little faces light up like the Christmas tree over their heads, they are excited, happy and thankful.

Getting gifts is great. Kids love it. But parents don't give their kids gifts with an expectation of getting something in return. Kids have no money and rarely have the presence of mind to think beyond what "Santa" is going to bring them. A parent who would give a child a gift only under the condition that the child reciprocate in return would be considered an a**hole by most people. But sadly, that is the same expectation people place on other people when they give. If you are willing to give to your children freely without expectation of return, what's with the expectation placed upon people other than your own kids?

Simply giving a gift without any expectation of return feels good. I mean, if there were an expectation of return every time you gave a gift, after you dropped a couple of dollars in the Salvation Army kettle would you expect to have it returned to you by a homeless person outside the mall doors? Let's be realistic. So why do you place expectations on other people outside of the gift-giving season?

If you serve your customers and clients, do you "expect" them to serve you back? When you go over and above what is expected for your co-workers, do you "expect" them to drop everything they are doing just to do something nice for you? Just because your customers may not fully comprehend how much you go out of your way for them, should you hold back your best effort until you get a little reciprocation coming back your way?

Giving is giving. It's why they call it "giving." There's is no taking when you're giving. There is no expectation when you are giving. If the only reason you give is so that someone else is going to owe you for it later, then you are a sad example of giving without expectation of reciprocity. Giving is supposed to be unconditional.

Sure, some people could offer more of a heartfelt "thanks" when they receive one of your gifts. Sure a client could pass on a referral about you and your service. Sure, you could be considered for that service award if someone would just recognize your hard work and nominate you. But they don't. And they don't because with every little extra effort you might think you're giving, you are also exuding some sort of "expectation" energy around you. People think there must be a catch when you do something nice - because deep down, you need to be reciprocated.

People may want to do nice things for you but not out of obligation. So, if the only reason you're doing something nice is to get something back, then you're not doing something nice - you're doing something selfish. The point of giving is to make it about other people, not yourself. Remember that fact this Christmas - and beyond.

Make a New Year's resolution to do one nice thing everyday - for your spouse, your kids, a co-worker, a customer or a stranger. Change your Attitude of Service to include "giving" as a strategy. You will find that your results in life will tend to change for the better the faster you let go of making people feel like they owe you something.
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Attitude w/ ATTITUDE

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Take Your Seat At The "Big" Table

This weekend marks Thanksgiving in Canada. Apparently, we Canadians say "Thank you" first ... just in case it's a competition.

I remember being a kid at Thanksgiving and sharing the fold-out card table with the other kids while the grown-ups sat at the big table for turkey dinner. I remember the first time I got my chance to take MY seat at the big table and what a great feeling it was to be recognized as a grown-up. But I had to ensure I conducted myself as an adult for fear of losing my place at the big table.

At your job, do you sit at the big table or the fold-out card table? Simple question. Profound answer. Are you in the big strategy meetings or just the social planning (play) meetings? I think it's incumbent upon every single employee to shoot for sitting at the big table. I think that by your employ, you are required to earn your place at the big table.

You are not just an employee. Likely, you are a customer as well, or your family members or neighbors are customers. You have a certain influence that they, outside of the company, do not have. This is especially true of people who work for phone companies, utilities, grocery stores, banks, government, oil companies or any company or organization whose products or services you purchase.

It could be argued that if you left the organization tomorrow, you would probably still be a customer - so technically you are a customer first and an employee second. So take your place at the big table and advocate on behalf of your fellow customers. Force those who have also seated themselves around the table to see that they too are customers first and employees second.

Stop the me-me-me mentality of cutting services to make bigger and more obscene profits at the expense of your revenue stream (your customers). Explain to your co-workers that when you focus on customer satisfaction levels first, your quarterly financial statements improve.

An Attitude of Service must prevail. An Instigational® Attitude will start the discussion. An Attitude of Gratitude will cause you to be thankful for not only your customers continuing to do business with you but your ability to take your seat at the table of influence and do something great on behalf of your customers.

You, by your employ, have an influence within your organization that those outside of the organization do not have. Don't squander your opportunity. Force your organization to rise above mediocrity and into greatness. Greatness, after all, is just one step beyond mediocrity. All it takes is one idea or suggestion to rise above the other ordinary, boring organizations who wallow in their mediocrity. You can do something great here.

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Attitude w/ ATTITUDE

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Support, Follow-Up and Service Attitude

51% of consumers choose the companies they will do long-term business with by "Attitude" factors: approachability of staff, friendliness, exchange and return policies, after-sale service, support and troubleshooting and how easy it is to talk to someone. A smaller number, 44% of consumers choose "product knowledge" as their main purchasing decision (so why companies only train in product knowledge and not Attitude factors is a complete freakin' mystery to me).

More people are using the Internet to research before they buy. They get product information as well as reviews from users and customers before they set foot in a business. Yet businesses still train their people primarily in product knowledge. What they don't do (and they should) is train people how to smile and enjoy what they are doing. 

Customers are "revenue" and you, the employee, are "expense." Let's be clear on the respective roles in business.

So how is it possible that some supposedly-smart, well-educated and experienced VP of Customer Service could make the intentional decision to remove direct contact between their customers and the service/support centers. Who could possibly think that an automated phone tree that requires you to press six or seven menu choices, talk to a voice robot, submit a service ticket or wait on hold for a half-hour is GOOD service? How could anyone with that attitude even be remotely considered for promotion to VP of Customer Service? Whoever made that decision is an idiot.

You may have spent an extra two years of your life getting your MBA, Mr. VP, but your customers have spent a lifetime developing their expertise as a customer. Their experience trumps your schooling. Try not to be so book-smart and common-sense stupid. If your attitude in Customer Service isn't focused on your making it easier for your customers to interact with you then your attitude sucks.

This isn't the 2007 drunken orgy of economic delights anymore. People aren't throwing their money around madly buying anything they can get their hands on. This isn't a time when customer service doesn't matter anymore. This is 2009 and we're in an economic time when families and business alike have pushed their "reset' buttons. They want value. They want quality. They are willing to pay a fair price. And most of all, customers want service - to feel like their business means something.

The "un-service" attitude you took in 2005-2007 when you installed your automated responses, phone-tree-like systems and help-desk tickets need to be re-thought. Customers want to communicate with you and buy from you because you can be reached. Making it harder for them to do so will only annoy them.

In a time of social networking, when communication and connection is supposed to be improving, why is service getting worse? Why is it that a customer can communicate with a CEO on Twitter but can't get anyone in that same company's customer service department to return their calls? How can people speak directly with Presidents, public figures and celebrities around the world but have to wait on hold for a half-hour and before finally speaking to someone in a South Asian country, thousands of miles from the people who sold them the product? How is that possible? Because apparently the companies could care less. If they cared more, they would do more. But by their inaction, their corporate culture and corporate attitude says, "good enough." Their corporate attitude is that everyone has come to expect that level of service. They believe that they don't have to do any better than their mediocre competitors.

The truth is, the more barriers you put between you and your customers increases the likelihood that your customers will view your company unfavorably and at the first opportunity will take their business someplace else.

And stop lying to your customers. You know that framed Mission Statement in your lobby claiming you offer superior customer service? Well that's a lie. You force your customers to jump through hoops to be able to talk to a real person when they need help so you are NOT offering superior service. You offer mediocre service. Superior customer service is doing what the others refuse to do.

Shut down the voice mail trees, the too-many-choices phone menus, the 24-72 hour response to emails and half-hour wait times on hold. Instead, give your customers Live Chat online in real time, comprehensive FAQ sections on your web site that offer real solutions to everyday problems and give them "how-to" videos online so that they can use your product correctly and even fix it themselves if they have a problem. Most of all, let a real person answer the phone in a timely manner - even if they are in another country. Just give customers a human to talk to that your customers don't have to wait a half-hour or more to speak to.

You're not the only ones who are busy. Your customers are too. Customers vote with their dollars. Don't make them jump through hoops. That attitude sucks and, when the time comes that someone else is willing to treat your customers better than you, your customers will spank you financially for treating them like they don't matter to you.

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Attitude w/ ATTITUDE

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Is It Labour Or Work?

It's Labour Day as I write this. Labour is defined as productive work, especially manual work which is done for wages.

Given the choice, most of us would like to be able to define what we do on a daily basis as labour. But is it? Is what we do really considered labour? I am not asking the question as to whether you work or not, I am asking whether the work you do could be considered labour. My feeling is that if you don't come home at the end of the day sweaty, smelly and clothes dirty and you probably didn't do labour. If you sit at a computer terminal all day it's work, not labour.

Yet most of us enjoy the benefits of the Labour Day holiday regardless of whether we labour or simply work. Perhaps we don't give enough credit to the folks who do labour.

This year marks an increase in the minimum wage in the United States. The US federal minimum wage now stands at $7.25 per hour with a few exceptions. If you're a waiter or waitress in many states you might be paid as low as $2.65 per hour because you have the ability to earn tips. Those tips you earn become part of your hourly wage determination. However, if even with tips you still have not earned $7.25 per hour on average, your employer is required to make up the difference. But heaven help you if you're an agricultural worker in Massachusetts because you can be paid as low as $1.60 per hour (room and board may make up the difference).

It's rare that you see a white collar job for minimum wage. Minimum wage recipients are usually people who labour for a living. And why these people continue to work for such low wages might be a mystery for some, it's the difference between groceries on the table or not for others.

Unfortunately, some folks look down their noses at those who labour for a living. They look down their noses at the people who built their 5000 ft.² house, the people who carved their marble countertop, who make their yards look beautiful, who ensure their luxury cars continue to run well, who prepare their lunches in restaurants, who work in the blazing sun to harvest that lettuce in your salad, who catch the crab and caviar, who come running in the middle of the night when your toilet overflows, who repair the potholes on the streets and who handle airline baggage so that you and your family might vacation in a country where there is no minimum wage for workers who come home at the end of the day sweaty, smelly and clothes dirty.

There are people who work and then there are people who labour. If you can work from home as well as an office, it's probably work -- not labour.

There are families who depend on the fruits of labour -- the paycheck. The people who labour are willing to share their holiday with you. How about you cut a little slack for those folks whose jobs may not be as glamorous as yours but are equally as important. Every job serves someone else. That's an Attitude of Service.

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Attitude w/ ATTITUDE

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Choice of Managers or Leaders - Pick Managers

"Leadership" is becoming an over-used and under-defined buzzword that has created more fly-by-night companies to come crawling out of the woodwork with promises of turning idiots into leaders. Don't buy it. The whole "Leadership" trend will only last another few years and then we're going to be looking to the rock-solid managers to manage us out of the implosion of the "leadership" industry.

Get ahead of the trend - become a good, competent and solid manager.



http://www.youtube.com/watch?v=8Ilk892DBB4
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Attitude w/ ATTITUDE

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Bad Boss And The Attitude of Service

Maybe you find yourself just standing and staring right at your boss's office door wondering why the jerk-boss behind that door doesn't give you the praise you think you deserve. You know you have to go back to work but you find yourself struggling to come up with one good reason (other than being fired) to actually give a best-effort knowing full well you won't even get a grunt of acknowledgment for your efforts. (That's when the thoughts of lottery winnings pop into your head and you picture yourself standing on his desk, reaching down and grabbing him by that stupid yellow tie he always wears to work and saying, "You can take a long, hard" .... um ... heh heh ... sorry got a little off-track there.)

Have you ever wondered why a leader, manager or boss would not acknowledge or praise the work of his or her people? Truth is, anyone who doesn't praise his or her employees is not a leader. Stop calling him or her that. It's insulting to real leaders.

People who don't praise others are lacking in self-confidence. It takes confidence to praise someone's effort. And you don't have to be in management or in a supervisory position to offer a compliment on someone's hard work. People who choose to say nothing when it comes time to acknowledge a contribution don't wish to be outshone - that's why they say nothing. People who hold back praise do it for selfish reasons.

Problem is, if they are in management, it's worse. Managers need to get people to work for them. But people don't give a full effort and do NOT engage in their work when there is no acknowledgment or praise. This is where you need to develop an Attitude of Service. Service is not just about how you serve customers. Service is an Attitude. Customer Service is a department. Treating others how you would wish to be treated requires an Attitude of Service (one of the seven Attitudes discussed in detail in my forthcoming book, "Your Attitude Sucks - Fixing What's Wrong With Corporate America.")

Be in service to someone - offer a heartfelt compliment today and see how much better your day gets.

But if you want to make sure you're viewed as the worst boss ever then don't give people the credit they deserve. Your people will serve you only as well as you serve them.

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Attitude w/ ATTITUDE

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Customer Service Is NOT Rocket Science

Question: How do you measure the success of a corporate culture shift from doing business by transactional model to customer service based?

Anyone who says that the success is measured by money is still using the "transactional" method, which means your Customer-service based approach has failed. Money is a lousy way of keeping score.

So how do you measure? Ask your customers. If they're happy and continuing to do business with you then it's working. Let's not make this whole approach to customer service so difficult that you have to re-write the book on changing a culture.

Whatever happened to people serving people? It is NOT more difficult than that so stop making it difficult. Here's how simple it really is. Be human. Wear a smile. Say thank you. Price fairly. Offer good quality. Make it easy. Keep your word. Be honest. Tell the truth. (Only 2 of these have anything to do with the product.)

If that's not your current model then you're doing it all wrong. And it would be my pleasure to help change your attitude on it.

Old-School Training Are Like Cold-Meds

Why are the newest and weakest people in the organization tasked with the most important job in the organization: customer service? Why are not the CEOs, Veeps and Supervisors, the veterans of the organization, not serving the revenue stream to the organization – the customer?

At the end of the day, senior management is responsible ultimately for the financial success of the organization. So why then is the most important responsibility - the maintaining and development of revenue streams - left to the minions who are simply treating it like a job?

Corporate America needs an attitude adjustment. If the customer is king and without them the organization ceases to be, why are customers not being served directly by the kings? What consumers are experiencing today is service by dimwits - people who take a dim view of their work and do not use their wits in service of the customer. The solution from above is, "let's send our front-line people to another customer service seminar to improve our service."

So they hire trainers who are desperately clinging to last year's model of business service and are leaving the responsibility for improving their internal performance with a bunch of outside contractors. In essence, you've just said to your people, "Take this course and do it better OK?"

Corporate America may know how to make a profit but it sure doesn't know much about people. And it's people who make the thing run. As long as your people treat their jobs like a job, service will never improve. It can't. It's impossible to build any solid relationship-creating culture on a foundation of "Is it 5 o'clock yet?"

• Time management training to someone without self-discipline is a waste of time.
• Sales Training to someone lacking self-confidence is wasting your money.
• Teamwork training to someone without self-esteem creates a weaker link.

Customer Service, Time Management, Sales and Teamwork training are like taking cold meds for your flu symptoms: you mask the symptoms but don't really address the root problem. You're still sick inside even though you may look healthy outside.

ATTITUDE ADJUSTMENT: The workforce is changing. Workplace values are changing. The people in the workplace are changing. So why are you still trying to run your business using ancient business models that are dying?

If people can talk to Presidents and Prime Ministers on social networking sites, your customers ought to be able to talk to the CEO. The old business model of "top-down - keep your customers at arms length - blanket policies" is not going to sustain your organization in the future. People around the world are creating conversations with people who matter. Why can't your customers talk to the people who make the decisions in your organization?

Your business model is sick and risks dying soon. Stop feeding it cold-meds and simply hoping it gets better.