Yes, We Can Do That

It happened this week in Whitehorse, Yukon but it could have happened anywhere. I walked into a diner (that's what the sign on the door read) at 11:25 am. Besides the one guy in a chef's jacket, I was the only person in the restaurant.

"Are you still serving breakfast?" I asked.

"No. We stopped serving breakfast at 11," he replied while emphatically concentrating on the "11."

We turned and headed for the door which left him plenty of time to offer to serve a customer who wanted food - food they just stopped serving 25 minutes before. But he said nothing. It was as though enforcing the 11 AM food-rule was more important than putting a paying customer in a seat in his otherwise empty (non-revenue generating) restaurant.

In fact, I could have ordered a toasted egg salad sandwich with bacon and an order of fries (which is eggs, bacon, hash browns and toast) to prove a point but I believe that "negative cash-flow" is a lesson that trumps dumb food rules.

We walked a block up the street to another restaurant which, in the window, showed a sign for a 7 AM to 11 AM breakfast special.

Inside, I asked the lone server, a sixty'ish, small woman if they would still serve breakfast?

"Just the basics," she offered unapologetically. "Eggs, bacon, hash browns and toast. So what'll you have?"

"Eggs, bacon, hash browns and toast will do just fine," I answered while taking my seat in this much busier restaurant.

If you are only prepared to serve your customers in a certain way, between certain hours and only on certain days, you are certain to find a certain attrition in your business - certainly.

Restaurants that restrict the hours of certain food groups, car dealers that will sell you a car up until 9PM but only be available to fix it until 5PM or hotels that offer you a noon check-out but shout to co-workers down the hall and run a vacuum outside your door at 8AM are examples of making it tough for customers to have an excellent experience.

Excellence is simply saying "yes we can do that" when you already do it and put away the inflexible rules that make you look dumb.
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Kevin Burns - Excellence Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Finding Your Excellence In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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The Official Kevin Burns YouTube Channel

Yellow Ties, Blue Cactus and Snarls

It's Filter-Free Friday™ again - a day when you turn off the natural inhibitors that prevent you from speaking the truth and start telling people how you really feel. The intent is not to hurt, but to help. Whether it's a business, organization or an individual, today is the day you get to say what is on your mind in an effort to help people make a better effort.

I had supper last night at the Blue Cactus in Ottawa after being referred by friends.

I went to www.bluecactusbarandgrill.com and was able to make my reservation on-line. I picked my exact time and number in our party and received a confirmation email within a few minutes. Then, a half-hour prior to my reservation, I was sent an email reminder of my reservation. Brilliant customer relationship management. (This is simple software that any doctor's office, dentist's office, hair salon or any place that offers appointments could use. It is simple and allows your clients to touch you when they're free - and you don't force them to sit on hold while telling them that their call is very important to you.)

The restaurant decor was outstanding. Neil, our server, was friendly and knew his work. The food, however, was kind of ordinary. Neil brought me a feedback card to get my thoughts - mostly compliments except for the kitchen staff who must not taste their food before it leaves the kitchen - or chef has a very dull palate. Regardless, I gave my opinion, my name, address and phone number. I have nothing to fear. I didn't condemn, nor did I become abusive or hurtful. I simply offered an opinion - an honest opinion - in an effort to help them serve their patrons better.

So, that guy that wears the same soup-stained yellow tie to work every day - he gets a polite suggestion from you that drycleaning might be in order. The clerk that snarls through serving you gets asked if you have done something to offend or irritate them. And today, you say something to the person who always seems to be cheery and helpful - something you have failed to do but never have.

It's Filter-Free Friday™. Speak the truth. Stop being ordinary. Find your Greatness.

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Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

Managers Are Boring Their Staff

Managers are encouraging the relentless pursuit of mediocrity through repetition, routine and regurgitation that disengages people to treat the work as just a job. Managers who are too focused on following the rules and not enough on encouraging new ideas for new times serving new customers with new products are making it impossible to become organizations of greatness by forcing workers to stick to routines instead of rewarding innovation.

Everything about your business has changed except how you let your people do the work. Innovation is what engages people. Innovation is what gets people excited about coming to work. New things get people to re-focus (think about how happy your people get when they receive a new computer). They love new challenges and new products. Why would you think they wouldn't enjoy a new way of finding solutions to age-old, boring traditions that take too long to accomplish and are, well, they're boring?

Tradition, however, encourages boredom. Repetition encourages boredom. Boredom encourages disengagement. Stop focusing on doing things they way you've always done it. Your new Gen Y hires don't have those same traditions and they don't understand why you're still doing it the old way. Managers who can't relate to their staff also make it hard for them to feel excited about the work.

--
Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

What Has Google Done To Your Business?

If you want to just hang out and do things the way you have always done them, you're dead. Google has changed the way we do business, the way we deliver, the way we sell and the way we hire our people.

Think about the number of times you've showed up in a store and didn't need a salesperson, just a cashier. By the time most of your customers get to you they already know more about you than you think they might. If you think that not having a web site gives you an advantage in that regard, then you're not getting it. A business without a web site is a business that can't be trusted. If you haven't got a web presence with testimonials and satisfied customers then you can't be trusted - and people won't buy from you because you have no on-line reputation.

Even the new people coming to our workplaces have a different idea about what they need to know and what they don't. Most new young workers won't remember facts and figures because they can access the facts and figures on Google when they need that information. If they don't need it always, they won't remember it.

If you think you're running the same business or organization that you were five years ago, hiring the same kinds of people and delivering the same customer expectations - you are out of touch with your own customer base.

Sure, you can run a business this way but it will always be a middle of the pack performer - mediocre.

Greatness requires visionary thinking and an embracing of change. Whether you like it or not, your customers are changing their buying habits. Are you changing your selling and service habits to match them?
--
Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

Raving About the Continental Breakfast

The hotel clerk handed me my room key and then a coupon for a free continental breakfast the next morning. The previous three nights I had stayed in a hotel that included a full, hot breakfast buffet of scrambled eggs, sausages, toast, oatmeal, cereals, bagels, etc. After being treated to the hot buffet for breakfast, the continental breakfast seemed like a cheap, half-hearted effort.

There was a time when a free continental breakfast was fashionable. Now, customers expect their hotels to make a fuss over them. A continental breakfast seems like the very least a hotel could do.

In fact, here's where the market is going and what other hotels are doing:

• The Hyatt Gainey Ranch in Scottsdale, Arizona offers guests a margarita upon check-in.
• The Gansevoort in New York and Turks and Caicos offer guests a Sony Reader Digital Book for the length of their stay.
• Opus Montreal offers guests Xboxes and PlayStation in their room because packing these can be a pain.
• The Zetter in London boasts an interactive guide to local restaurants, bars, clubs and more - all through the room TV - as well as 4,000 music tracks.
• The Crescent in Beverley Hills leaves a loaner iPod in every room loaded with music.
• Seven hotel in Bangkok lends you a mobile phone preloaded with all contact info for recommended restaurants and bars in the city.
• Doubletree still offers a hot cookie upon check-in (a little thing but a deliciously nice touch).
• Hotel Palomar in Dallas will offer you a goldfish in a bowl as a companion for your stay.
• Toronto’s Hazelton Hotel offers a pillow menu including the Therapeutic Siesta Body Pillow and the Snore No More Pillow.
• The Esperanza in Cabo San Lucas, Mexico, will place a painting or sculpture of your choice from the hotel’s collection in your room upon request.
• At the Four Seasons Hotel Washington, you'll get the loan of a Kindle, featuring 80 different newspapers from 15 countries at the breakfast table.
• The Whatever/Whenever service at W Hotels around the world includes free services like staff running errands to get your favorite perfume or foreign newspaper.

So how is that continental breakfast tasting right now? Doing the bare minimum is not how an organization achieves greatness. What was once a nice perk years ago is well below ordinary now. I mean honestly, would you rave to your friends about the continental breakfast? What is your organization doing to add value? How are you separating yourself from being ordinary and mediocre? Become the standard that everyone else follows. Find your greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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Greatness Is Impossible To Duplicate

A recent walk through Scottsdale, Arizona this week had me shaking my head a little. Scottsdale's famous "Old Town" is a souvenir-hunter's paradise. There have got to be thirty gift shops within a three block area, all virtually carrying the same Red Dirt T-shirts, turquoise jewellery, Navajo blankets, water-ripple globes of the world and leather belts. All the prices are virtually the same. The hours of each store are the same. The parking issues are the same. The decor of each is virtually the same. All in all, each independantly-owned gift shop is a cookie-cutter version of the gift shop next door.

Did the people who opened the 30th gift shop really believe they were bringing anything new to the table by opening the exact same store as the 29 others on the street? And whose idea was it to make sure that every shop carry the same lines, selection and price? Really, there is no reason for the local residents to shop this area. This is a tourist area whose sole means of survival is by volume of tourists. Get enough tourists through and everyone can do OK - not great - just OK.

And while we're at it, as a tourist, why would you save up and plan a vacation for a whole year only to spend your vacation in the same restaurants you have at home? There are no memories made in eating in ordinary restaurants. The best memories are made when you stretch yourself and experience something different. In fact, the best businesses become successful using the exact same philosophy: be different than everyone else.

Greatness is impossible to duplicate. Copying mediocre? Piece of cake.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
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Savvy Shoppers Are Kicking Your Butt

This week, I went looking for a specific item, an AV cart for my office, but didn't know the name of any stores that would carry what I wanted. For the office supply stores, it is a "special order" anyway. So why not just save a useless trip to the store (only to be again disappointed) and instead just order it on-line - like they would at the store. So I Googled.

I didn't bother with opening my copy of the Yellow Pages because, well, the information in the Yellow Pages is from last year - and besides, there are no prices - and no pictures of the specific item - and no updates - and no way to check if it is in-stock - and no info on new stock - and no way to see their web site - and no interactivity - and no way to compare against others - and no video showing how to use the product - and no recommendations - and no reviews from customers - and no pictures of the storefront - and no interactive maps with directions. And businesses still spend hundreds, if not thousands, of dollars monthly on their Yellow Pages ad for basically a billboard on paper that only gets seen when someone needs your product immediately and is willing to haul out a big book and you hope they can find your category.

I search on-line. I am a Baby Boomer with no fear of technology. Today I know the name of a great kitchen store because I've read some great reviews on it. Today I know to NOT deal with my neighborhood flower shop because they're out of business - caused by poor service that I discovered on-line. Today I know which restaurants are great, which car dealers to avoid, which hotels have the best view, which second-hand store has that classic guitar I've been looking for and also that people, no matter how great the review, will not put their trust in a hair stylist that isn't recommended by a friend or neighbor. I might use the Yellow pages at 2 in the morning if I wanted a pizza - but then maybe not - unless I were in a strange city.

If you are using the Internet to do your homework before you buy, wouldn't it stand to reason that your customers are doing the same thing? You've got to be on-line and on-line needs to be one of your primary marketing strategies. You can probably forget that big, flashy Yellow Pages ad and go with a simple free listing in the book with your web site address included. Then, make sure you are where everyone else is already gathered - on-line. Besides, if your customers already know your name, they'll find you in the white pages - not the Yellow Pages surrounded by all of your competitors.

I bought the AV cart, not from a local company, but from one in the USA. They had the best web site, the best selection, outstanding pricing, free shipping to my front door (even to Canada) and it was in-stock today and would be shipped immediately. Add to that the fact that their web site was so easy to navigate, didn't ask me to set up an account but automatically set one up for me (with user name and password) once I keyed in the credit card info, gave me a tracking number for my shipment, had hundreds of testimonials from over-the-top satisfied clients who rated each product individually ... and ... they also said "thank you." And I think they meant it.

Stop being ordinary. Start being the standard to which your customers become raving fans and your competitors bristle. Change your Attitude about how you do business. Your customers have just as much knowledge as you do. Don't ever treat them like you're doing them a favor. You're not.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

Rewards Make Performance Worse

Imagine yourself standing in the middle of a large networking event. You are surrounded by hundreds of people. You reach into your pocket and pull out a handful of your own business cards. Then, with all of your might, you throw that handful of business cards straight up into the air and let them fall to the ground like snowflakes. Then, you stand back and wait for people to pick up your business card. What are the chances that people will call your phone number to place an order for your product or service using this model?

This is exactly the same sales business model that companies are using worldwide: make a cold call, throw a business card at the prospect and rush back to the office and wait for the phone to ring. Essentially it's the same as throwing a handful of business cards into a crowded room. And yet, sales managers still believe in cold call competitions: rewarding salespeople for knocking on the most doors in a day. They believe that by handing out prizes and incentives for knocking on doors that their business will increase as a result.

Dan Pink, former speechwriter for Al Gore, is now studying motivation in the workplace. What he and many other researchers and economists have found is that rewards and incentives do not work. Perhaps small incentives work a little bit but large incentives actually make performance worse. In fact the bigger the incentive, the worse the performance. As Pink says, "there is a mismatch between what science knows and what business does."

So, what does business do? The same thing it is always done: offer incentives for performance. In other words, business holds onto an attitude that says, "don't confuse me with the facts because I have already made up my mind." But now here's the strangest part, business will offer incentives for out-of-the-box thinking. Do you see the problem with this? Incentives retard thought. And the bigger the incentive the less likely someone will come up with a solution.

So now even a bigger problem exists because of the findings that incentives retard performance: there are incentive companies that have built their survival on the misconception that incentives improve performance. But science and research prove otherwise. In spite of these findings, you may still receive a telephone call from an incentives company offering their services to improve the performance of your people. Incentives companies were formed on opinion and not on fact. How many other companies do you deal with whose very business models are based on opinion and not fact?

You need to see the video for yourself. The video is from a TED conference and runs 18 minutes in length. Might I suggest that you close your office door, put your phone on voicemail, turn off your Blackberry and give your undivided attention to this video. It is important. Findings like this will change your attitude about what you believe to be true and the way business gets done. Ignore this video and its findings and you may actually be impeding the performance of your people. This is an Attitude Adjustment of monumental proportions.



http://www.ted.com/talks/dan_pink_on_motivation.html
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Attitude w/ ATTITUDE

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Old-School Training Are Like Cold-Meds

Why are the newest and weakest people in the organization tasked with the most important job in the organization: customer service? Why are not the CEOs, Veeps and Supervisors, the veterans of the organization, not serving the revenue stream to the organization – the customer?

At the end of the day, senior management is responsible ultimately for the financial success of the organization. So why then is the most important responsibility - the maintaining and development of revenue streams - left to the minions who are simply treating it like a job?

Corporate America needs an attitude adjustment. If the customer is king and without them the organization ceases to be, why are customers not being served directly by the kings? What consumers are experiencing today is service by dimwits - people who take a dim view of their work and do not use their wits in service of the customer. The solution from above is, "let's send our front-line people to another customer service seminar to improve our service."

So they hire trainers who are desperately clinging to last year's model of business service and are leaving the responsibility for improving their internal performance with a bunch of outside contractors. In essence, you've just said to your people, "Take this course and do it better OK?"

Corporate America may know how to make a profit but it sure doesn't know much about people. And it's people who make the thing run. As long as your people treat their jobs like a job, service will never improve. It can't. It's impossible to build any solid relationship-creating culture on a foundation of "Is it 5 o'clock yet?"

• Time management training to someone without self-discipline is a waste of time.
• Sales Training to someone lacking self-confidence is wasting your money.
• Teamwork training to someone without self-esteem creates a weaker link.

Customer Service, Time Management, Sales and Teamwork training are like taking cold meds for your flu symptoms: you mask the symptoms but don't really address the root problem. You're still sick inside even though you may look healthy outside.

ATTITUDE ADJUSTMENT: The workforce is changing. Workplace values are changing. The people in the workplace are changing. So why are you still trying to run your business using ancient business models that are dying?

If people can talk to Presidents and Prime Ministers on social networking sites, your customers ought to be able to talk to the CEO. The old business model of "top-down - keep your customers at arms length - blanket policies" is not going to sustain your organization in the future. People around the world are creating conversations with people who matter. Why can't your customers talk to the people who make the decisions in your organization?

Your business model is sick and risks dying soon. Stop feeding it cold-meds and simply hoping it gets better.