Talent Without Skill Is Nothing

I'm not comfortable with attending the social events at conferences because: 1) I am at work when I am at a conference, and 2) I'm really not very good at small talk.

As bad as I may be at small talk, my next door neighbor is, hmmm, let's say he's "inept" at making even the slightest conversation. I have no idea what he does for a living because, well, because communication seems almost painful for him and we've never gotten that far in a conversation. (Yes, I know that's small talk. I told you I wasn't very good at it.)

I hope he's not in customer service or sales. My line of work would probably make him catatonic.

Which brings me to this question: are you skilled in all of the areas you need to be for your work? I have heard far too many people say that they have the gift of the gab and that's why they're in sales. The gift of the gab isn't enough - unless you only want to be a mediocre salesperson. No, being "skilled in the sale" is where I would put my money.

Each person has a natural talent for something. But raw talent alone will only ever allow you to achieve mediocrity. Talent alone is seductive - thinking you don't have to work hard because you have talent. It's why too many with real talent only ever achieve mediocrity. But it is putting skill on top of that talent that drives you right into greatness. That means that even if you have talent, you still need to build skill.

Let me explain. Tiger has talent. Ovechkin has talent. Kobe has talent. So what? Without practice, they'd all be just average players.

You may have talent for whatever it is you do. But if you aren't honing your skill everyday, you're wasting your talent. You're as ordinary as every other mediocre "player" like you.

The quote goes: There's no difference between the man who can't read and the one who won't read. In the same way, talent without skill is lazy - a one-way street to the vast wasteland of mediocrity.

Be better than that. Stop being ordinary. Find your greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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What If You Don't Speak The Language?

The summer of 2005, I spent 5 weeks in small-town, rural Quebec in a French immersion course learning the language. With my high-school French as a base and a lifetime around my French-speaking relatives, I built my vocabulary quickly. Then there was Jean-Louis, whose house I shared. We would converse each night for at least an hour. In week one, I understood maybe 5% of what he was saying. At the end of week five, I was conversing with 95% accuracy.

But I will never forget that first week where 95% of conversation was over my head.

Starbucks is another place where newbies get all nervous at the counter because they don't speak the language. A "venti, skinny, double-shot, extra-hot, no foam, no whip, caramel macchiato" runs fear through the veins of newbies not wanting to be embarrassed when they order a "medium coffee."

P'shaw. There's no such thing as medium because a tall is a small, a grande means large but is the medium size and a venti is Italian for "twenty" and refers to the 20-ounce sized cup - a large. Then there's the coffee. C'est confusant.

How about sending a courier package? Do you speak "courier?" Did you know that "height X width X depth" divided by 194 will give you the dimensional weight - the billable weight of your package - not the actual weight? And that the formula for calculating brokerage, duty and taxes varies but not based on weight or contents?

Are you speaking your language or the language of the people you serve? Take the time to educate clients in how your industry works. Speak plain language. (IT guys are famous for not getting that one.)

Build your relationships based on clear communication and trust, then you can build on that to bring people up to speed. Organizations and people of greatness make it easy for customers to follow them and they don't embarrass their potential customers or make them afraid to do business with them by using jargon.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

Memo From The Customer

I think I missed a memo recently. I must have. The memo I missed apparently stated that if you are a cashier, a salesperson or even a “sandwich artist,” feel free to have conversations with your co-workers, your friends and other complete strangers while “serving” your current customer.

When exactly did the person with the money (the customer) become the least important part of a front-line worker’s day? Recently, it seems that almost every store I have gone into has someone at the front counter who needs to have a conversation with someone else (not work-related) that is more important than accepting my money. How can everything in a cashier’s day be more important than my willingness to exchange goods and services for money? Did I miss that memo?

In response, here is my memo.

Memo to: The front-line staff of all organizations
From: The Customer
Re: Performance review

It has come to my attention that you have been ignoring me lately. Although nothing has been said directly to me, your performance in the role of customer service has become suspect. I wish to address that here.

Your willingness to make eye-contact with me and to acknowledge that I have chosen to part with my hard-earned money has made me feel as though you really don’t care that I am in your establishment willing to purchase something. I am simply asking that, for the few minutes I am in your business, that you keep your conversations focused on what I would like and, most of all, be thankful for my willingness to frequent your work place. I feel compelled to address this issue as I have noticed it lacking of late.

I am becoming incredibly frustrated at being ignored while I am in the midst of purchasing something. I (the customer) am the revenue source for your business. I (the customer) am the guy who keeps the lights on in your business and gives you the revenue stream to pay for silly little expenses like … oh I don’t know … staff!! I (the customer), in this so-called economic downturn, am the difference between your business going down and your business thriving. Unless there is a fire, ask yourself, is there really something more important that you feel you must handle before you handle my transaction?

Do you really need to create conversations with others about how tired you are, how long the day has been or how many minutes are left before you can head to the bar to hang out with your friends? If I were your boss would you ignore me as I stood in front of you so that you could carry on meaningless conversations with friends or co-workers? Well, how about you think of me as your boss – simply in the fact that I pay you indirectly.

ATTITUDE ADJUSTMENT: The secret to customer service is to simply be present in my dealing with you. I don’t want to feel like I’m imposing on you when I buy something from you. I want to hear “Thank you.” I want you to mean it when you say it. You can tell me to “have a nice day” or not – that’s really not important to me. A simple “thank you” is all I require.

For this performance review, I need you to improve in only two areas: 1) your attitude of gratitude when I choose to part with my money in your business, and 2) your focus and attention on me for the few moments I stand in front of you.

Failure to comply with these performance issues will cause me to fire you as a company I do business with. You have been warned.

Hope I Didn't Complain Too Much

I spent a little time with Bill recently. He’s in his eighties now and lives alone. He spends most of his days in front of the TV as he needs a walker to get around. He has a boarder who lives downstairs and she is supposed to fix his meals and keep him company in exchange for a substantial reduction on her rent. Meals are mostly frozen prepared dinners from the grocery store. She never spends more than five minutes at a time with Bill and he complains about it. And I understand that. For a man in his eighties, he’s being taken advantage of.

Our conversation lasted about an hour. We covered a lot of things including some regrets he has in his life, his loneliness, his estranged family and his quality of life. There’s no one to talk to. His meals come out of a microwave. He can’t drive anymore. He’s bound to his house. It’s kind of tough to be upbeat about life when those are the results you have near the end of it.

As I was walking down the front walk after our visit, he simply yelled out, “Hope I didn’t complain too much.”

ATTITUDE ADJUSTMENT: Perhaps Bill’s last words to me that day should be the last words you leave people with. Instead of saying, “goodbye” or “so long” perhaps you should close with, “hope I didn’t complain too much.”

What different conversations you’d end up having with others if you knew you were going to end the conversation with, “hope I didn’t complain too much.”

In fact, I think ending a conversation with “hope I didn’t complain too much” would actually cement the conversation you had with someone else. Both of the talk partners would be forced to reflect on the conversation to see if one or the other did complain too much.

But it will never fly. People just don’t want to be accountable for their conversations. People just want to complain. They want to whine and moan about how tough their lives are and use it as an excuse for not doing better. They don’t want to get out of their ruts and routines and enjoy something better. They don’t want to improve their circumstances or their lives because, well, it’s hard work and they already work hard enough. No. You’ll never hear those words at the end of a conversation because no one really would mean it.

So I guess life will just go on the same way, getting the same results and complaining about the same things. It’s easier to be lazy and complain than it is to fix a sorry life. So feel free to make your choice. It probably won’t be any different anyway.

Hope I didn’t complain too much.