Fire Your Bad Clients

Years ago, when I was selling radio advertising to small businesses, I would ask my potential clients to tell me specifically who they wanted to attract as customers. It helped me to identify whether our audience was also their audience.

"Everybody," was the usual reply.

But you can't have everybody. Not everybody is going to buy from you. For example, for the 50% of the population that doesn't play a sport, they would have no use for a sporting goods store and therefore never enter the store. So everybody is not their customer.

Identify your ideal clients and your market segment, to ensure that you aren't just spinning your wheels out in the marketplace. You can't target your potential clients effectively by targeting everybody.

Everybody doesn't see your one billboard. Everybody doesn't see your Yellow Pages ad. Everybody doesn't visit your web site because not everybody has ever heard of you. You don't have the kind of advertising budget to achieve that..

So who is your ideal client? If you don't have a clear idea of who that is, then you will end up aimlessly taking whatever you can get from whoever will give you something. Change your attitude about just taking what you can get and instead start to focus on what you want.

Do you want to do business with people who will beat you up on your prices just to knock you down to mere pennies in profit and then to have those same people complain because they don't value what you do? Be specific about who you want to business with. Don't think everybody wants to do business with you. Not everybody wants you, needs you or even likes you.

The Attitude of Service isn't just an outward attitude. The Attitude of Service isn't just about you serving others. The Attitude of Service also includes an honest study of who deserves what you offer. What is your service worth? Who would most appreciate what you do?

Don't do yourself a disservice by thinking that you must cater to price-hungry, high-maintenance customers who have no loyalty to you because it's all you can get right now. You'll never achieve greatness arguing with penny-pinchers who don't value you, your product and your service and who would never give you a recommendation. It's the wrong crowd. Maybe it's time you served yourself a little better a fired your "headache" customers. Let someone else have them. They're dragging you down anyway.
--
Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

Comparing Corporate Culture to Homelessness

How is it possible to fix a corporate culture that is good for employees, clients, customers and shareholders? Why would you fix something that doesn't need fixing - not improving - fixing. You wouldn't fix a culture that is working and giving you the results you want would you? You wouldn't feel the need to fix a culture where employees are productive, happy, service oriented and a culture that attracts the best talent and more customers. In fact, you would encourage more of the same to get more of the same. You would build on what you have to go up to the next level. You would move forward - not backward.

A culture that works is the result of a strategy that works. Culture is not the strategy. Culture is the result of strategy.

So if your culture sucks, don't blame the culture - blame the strategy that gets you the culture. Remember, culture is not the strategy. Culture is the result of the strategy.

Let me illustrate: homelessness is not the problem - it is a result of the problem. People end up homeless through a long-term series of choices and circumstances. You see, no one can have everything going for them on Monday and suddenly wake up homeless on Wednesday. In the same way, you don't have a productive and happy workplace on Monday and suddenly a culture that sucks on Wednesday. Nothing happens overnight.

Can you fix homelessness overnight? Sure. Rent each homeless person an apartment. Problem solved - for now. But over time, many of those same people will end up homeless again because homelessness isn't the problem, it is the result of choices. If you don't address the choices they are likely to repeat. Change the choices and you change the results.

Culture works the same way too. Culture doesn't magically shift overnight. You can fire your entire staff and start over and your culture would no longer suck - for a while. But unless you address the long-term processes, policies, management and attitudes, you will end up with the same sucky culture before long.

In the same way you have sales targets, every organization needs to have culture targets if they want to attract the best talent, retain their good people, lower turnover, raise morale and increase customer spending and numbers of loyal customers. None of it happens by accident. Ignore your culture and it will end up sucking over time. Pay attention to what you want to go right.

If the turnover rates of employees and customers is high, your culture sucks because the underlying attitudes in your workplace suck. Culture never improves by ignoring the contributing factors. Morale never improves because you demand it. It changes because you address the contributing factors.

A culture of greatness is the result of a strategy of greatness. If you don't develop a strategy of greatness then you will, at best, end up as just another mediocre organization whose people could care less about their work and their results. The choice is yours.

--
Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy To Greatness Culture


Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

When Workers Hate Their Bosses

When workers hate their bosses, you can't always openly tell. Some have disliked their bosses from Day 1. Others learn to increasingly disrespect their bosses and begin to shut down over time - eventually arriving to that point where they actually, in their minds, resign from the job. They end up doing just enough to not get fired.

Now before you go thinking that as long as they continue to do their jobs all is OK, let me clue you in. The levels of employee motivation have tangible ramifications for your organization:

• Rates of theft will rise.
• Quality of work will drop creating more defective products.
• Work accident numbers rise.
• Turnover and absenteeism both increase.
• Customer service scores drop.
• Profitability of the department drops.

If you've got any of these issues, then you've got a group of workers who have become disillusioned with their immediate boss. People who shut down like this don't have it in for the company (in most instances), they have it in for their immediate manager. It's not the corporate culture that irritates people over time, it's usually an immediate supervisor. Once an employee loses respect for their boss, good luck getting them motivated and engaged again.

Stop buying the excuses of department managers who always have an excuse for why theft is up, safety incidents are up, reports are late, turnover is high or why so many people seem to be sick. They're sick alright - sick of their boss.

Act quickly when you see the signs.
--
Attitude w/ ATTITUDE

Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
The Official Kevin Burns YouTube Channel

Attitude One of Seven

Attitude one of seven is the Attitude of Money, Security and Safety.

Don't you feel safe when you've got a few extra bucks (ideally anywhere from 3-12 months) set aside? How much better are you able to do your job knowing that your job is not tenuous? Do you feel secure about your contribution to your workplace and know that your contribution will be traded off with fairly good job-security?

To know that the your finances are in order, that your basic needs of food and shelter are well looked after, doesn't that bring a sense of relief? It's amazing how much more you can accomplish when you don't feel that downward pressure of out-of-control finances and uncertainty. To know all is well in your world allows your focus to be clearer.

This is the Attitude of Money, Security and Safety. When you have a steady stream of money (or a guaranteed source of it = regular paycheck) and are living within your means, there is a great sense of security that comes with that. You are secure in knowing that should something tragic befall you, you'd be OK at least in the short-term. Knowing that, there is a sense of safety for yourself and your family. Once you have that sense of safety, you will not find yourself taking stupid risks - you will still risk but it is likely to be calculated enough to the point that you wouldn't impact yourself beyond your financial cushion.

ATTITUDE ADJUSTMENT: If you're not feeling safe and secure in your world, then money is likely the issue. You have not given yourself a cushion should something happen. Go to work there first. Build your cushion. Give yourself some peace of mind, security and safety. The person who has the Attitude of Money, Security and Safety will outperform all others and likely attract better results.

If you or any of the people in your organization don't have this attitude nailed down, your corporate performance is going to suffer, morale will decline, worry and fear will permeate the organization and your people will be looking for new jobs at every opportunity - hoping the grass is greener somewhere else. Help your people develop the Attitude of Money, Security and Safety and you will have a healthier organization for it.

The Attitude of Money, Security and Safety is the first of the seven attitudes in my forthcoming book, Your Attitude Sucks - Fixing What's Wrong With Corporate America.