Yellow Ties, Blue Cactus and Snarls

It's Filter-Free Friday™ again - a day when you turn off the natural inhibitors that prevent you from speaking the truth and start telling people how you really feel. The intent is not to hurt, but to help. Whether it's a business, organization or an individual, today is the day you get to say what is on your mind in an effort to help people make a better effort.

I had supper last night at the Blue Cactus in Ottawa after being referred by friends.

I went to www.bluecactusbarandgrill.com and was able to make my reservation on-line. I picked my exact time and number in our party and received a confirmation email within a few minutes. Then, a half-hour prior to my reservation, I was sent an email reminder of my reservation. Brilliant customer relationship management. (This is simple software that any doctor's office, dentist's office, hair salon or any place that offers appointments could use. It is simple and allows your clients to touch you when they're free - and you don't force them to sit on hold while telling them that their call is very important to you.)

The restaurant decor was outstanding. Neil, our server, was friendly and knew his work. The food, however, was kind of ordinary. Neil brought me a feedback card to get my thoughts - mostly compliments except for the kitchen staff who must not taste their food before it leaves the kitchen - or chef has a very dull palate. Regardless, I gave my opinion, my name, address and phone number. I have nothing to fear. I didn't condemn, nor did I become abusive or hurtful. I simply offered an opinion - an honest opinion - in an effort to help them serve their patrons better.

So, that guy that wears the same soup-stained yellow tie to work every day - he gets a polite suggestion from you that drycleaning might be in order. The clerk that snarls through serving you gets asked if you have done something to offend or irritate them. And today, you say something to the person who always seems to be cheery and helpful - something you have failed to do but never have.

It's Filter-Free Friday™. Speak the truth. Stop being ordinary. Find your Greatness.

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Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
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What Has Google Done To Your Business?

If you want to just hang out and do things the way you have always done them, you're dead. Google has changed the way we do business, the way we deliver, the way we sell and the way we hire our people.

Think about the number of times you've showed up in a store and didn't need a salesperson, just a cashier. By the time most of your customers get to you they already know more about you than you think they might. If you think that not having a web site gives you an advantage in that regard, then you're not getting it. A business without a web site is a business that can't be trusted. If you haven't got a web presence with testimonials and satisfied customers then you can't be trusted - and people won't buy from you because you have no on-line reputation.

Even the new people coming to our workplaces have a different idea about what they need to know and what they don't. Most new young workers won't remember facts and figures because they can access the facts and figures on Google when they need that information. If they don't need it always, they won't remember it.

If you think you're running the same business or organization that you were five years ago, hiring the same kinds of people and delivering the same customer expectations - you are out of touch with your own customer base.

Sure, you can run a business this way but it will always be a middle of the pack performer - mediocre.

Greatness requires visionary thinking and an embracing of change. Whether you like it or not, your customers are changing their buying habits. Are you changing your selling and service habits to match them?
--
Kevin Burns - Corporate Attitude/Culture Strategist
Speaking Web Site http://www.kevburns.com

Creator of Filter-Free Fridays™
Creator of the 90-Day System To A Greatness Culture™

Coming Soon Kevin's 8th Book - "Your Attitude Sucks - Creating An Oasis of Greatness In A Wasteland of Mediocrity
Subscribe to Kevin's Attitude with ATTITUDE Blog by Email
Follow Kevin on Twitter @attitudeburns
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What If You Don't Speak The Language?

The summer of 2005, I spent 5 weeks in small-town, rural Quebec in a French immersion course learning the language. With my high-school French as a base and a lifetime around my French-speaking relatives, I built my vocabulary quickly. Then there was Jean-Louis, whose house I shared. We would converse each night for at least an hour. In week one, I understood maybe 5% of what he was saying. At the end of week five, I was conversing with 95% accuracy.

But I will never forget that first week where 95% of conversation was over my head.

Starbucks is another place where newbies get all nervous at the counter because they don't speak the language. A "venti, skinny, double-shot, extra-hot, no foam, no whip, caramel macchiato" runs fear through the veins of newbies not wanting to be embarrassed when they order a "medium coffee."

P'shaw. There's no such thing as medium because a tall is a small, a grande means large but is the medium size and a venti is Italian for "twenty" and refers to the 20-ounce sized cup - a large. Then there's the coffee. C'est confusant.

How about sending a courier package? Do you speak "courier?" Did you know that "height X width X depth" divided by 194 will give you the dimensional weight - the billable weight of your package - not the actual weight? And that the formula for calculating brokerage, duty and taxes varies but not based on weight or contents?

Are you speaking your language or the language of the people you serve? Take the time to educate clients in how your industry works. Speak plain language. (IT guys are famous for not getting that one.)

Build your relationships based on clear communication and trust, then you can build on that to bring people up to speed. Organizations and people of greatness make it easy for customers to follow them and they don't embarrass their potential customers or make them afraid to do business with them by using jargon.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Being Busy Is Not An Excuse

Have you ever used the excuse, "it's too busy" as a way of not paying attention to details, taking too long to get back to customers, missing project deadlines or being late for appointments?

Isn't the purpose of being in business ultimately to be busy?

If you can't handle juggling a few balls and still get your project in on time, can't get a meal out in a timely fashion, can't show your client or prospect some respect or show up on time because you're too busy, then I will guess that you won't have to worry about being too busy for long.

If your 100-seat restaurant gets bogged down after 60 chairs are filled, then take out 40 chairs and do a great job for 60 people instead of a lousy job for 100.

If you're leaving yourself ten minutes to get to your next appointment twenty minutes away, then start scheduling in 30 minutes of travel time - but show your customer/prospect that you think they are important enough to be there early.

If you can't seem to handle the details to get the project done on time, then delegate something or admit that you're over your head but don't let your project team grind to halt because you're "too busy.".

At a sporting goods store sale today, one clerk served one customer while 6 others waited for service. The clerk leaned against a stack of boxes while the customer took his time trying on several pairs of shoes - not acknowledging the others who waited. We didn't wait. We left, found a store where the clerk served us promptly, checked us for our walking style, brought out four pairs of shoes, allowed us try each, helped a couple of other customers at the same time and rang us through while we gladly paid a premium for premium service.

What's the point of having a sale to bring in more customers if you can't handle the numbers once they arrive?

Do one thing well. Be outstanding. Be the standard to which your competitors will measure themselves. Don't offer mediocre service (or none at all) and blame being too busy. You may end up solving your own problem of being too busy.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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"Ordinary" Is Never A Favorite

Do you have a favorite? A favorite restaurant, favorite food, favorite drink, favorite TV show or favorite sports team? How about a favorite make of car, vacation spot, airline, hotel or coffee shop? Do you have a favorite friend, co-worker or boss?

Everyone has a favorite something. Some parents even have a favorite child - even though the right answer is "I love all of you equally."

But now here's the interesting question: are you anyone else's favorite? Are you the coffee shop's favorite customer? Are you your doctor's favorite patient? Are you your waitress's favorite customer? How about at work? Are you your boss's favorite employee or your customers' favorite representative?

If you're not a favorite, you'll never achieve great success. It just can't be done. You can't rise to the top in people's minds by sitting in the middle of the pack. The middle of the pack is for the mediocre.

Are you OK sliding through life just being ordinary? No one picks "ordinary" as their favorite. You find life changes when you stop being ordinary and start finding your Greatness. Greatness is where you find your favorites.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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McLovin' It

Have you gotten caught up in Olympic fever yet? Watching the thousands and thousands of people on the streets of Vancouver daily, seeing the cheering and flag-waving crowds at the events and even seeing the people wearing Canada clothing in every city across the country makes it difficult not to feel a sense of pride that something special is going on.

At the top of Calgary's Canada Olympic Park, known as COP, where many of the athletes prepared and trained themselves for the Vancouver games flies a lone white flag, the five interlocking Olympic rings.

At the base of COP, the legacy to the '88 Calgary Olympics lies a McDonald's restaurant, the official restaurant of the 2010 Olympics in Vancouver. But there's nary a sign that the Olympics are being hosted in Canada in the restaurant. There's no signage touting their "official" status even though they look right up the slopes of COP. And on either side of the chalet-style four-sided fireplace on the two thirty-two inch plasma TVs there are no Olympics playing. Just the news from one of the non-Olympic news networks.

There are seven television networks broadcasting the games but not one channel is being shown in the official restaurant of the 2010 Vancouver Games. And until I mentioned it to the manager, no one even seemed to notice that the Olympic spirit had left the building.

For the 2010 Games, McDonalds chose 350 servers from across Canada to work the McDonalds in the athlete's village (which doesn't charge the athletes anything for the food). This is a major promotion for the company and one they take pride in.

By the way, my car dealership had the Olympics on in their customer lounge today. They are not an official sponsor. The electronics store I visited this afternoon had almost 100 televisions all tuned to the Olympics. They are not an Olympic sponsor either. Even the Mongolian restaurant I had supper at had the Olympics on in their lounge. They may have been supporting Team Mongolia if there was one but I don't think so.

Apathy exists even in management. It's missing little details like this that makes it a very mediocre place to work and an even worse place to be a customer.

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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Are You Open At 2 A.M.?

If you've got teenagers then you know that they're up into the middle of the night chatting on MSN (Windows Live), watching hour after hour of YouTube videos and doing everything possible to avoid actually having personal interactions with their families because virtual interactions require absolutely no focus.

So a college student who is up most of the night, sleeping until 3 pm wouldn't have much time to reach a dentist to make an appointment if the only way to reach the dentist or the doctor or the chiropractor or the massage therapist or the hair stylist or... well, you get the idea ... was during traditional working hours of 9-5. Most businesses close their doors at 5 or 6 pm just when college students or other Gen Ys seem to be getting going. But not just that: people who work a day job can't get to you during day hours because they're working too.

Think of how many people, not just young people, are up between 11 pm and 2 am on the Internet actually buying things. The number of Baby Boomers on-line at this time is growing exponentially.

Discover Small Business' recent survey showed 46% of small businesses don't have a web site. That's about half of the small business market with no way for your clients to reach you unless you force them to call (on the telephone) when it's convenient for you - not for them. Today's young market has more phones than ever but they don't talk on them. They text on them.

There's a great divide of hours between when customers are available and when businesses are open. And it's only getting worse. The numbers of people expecting to be able to interact (simply send an email) to a business is getting larger. The demand is getting higher and you're losing market share to your emerging (and soon to be dominant) market because you won't give them a simple email address or have a simple web site to do business by?

How much money are you LOSING to competitors because they can be reached after hours? You'd better have a way for this up and coming market to reach you or you're going to lose quickly. 

Any mediocre business can shut it all down at 6. But organizations of greatness will find a way to allow their customers and clients to reach them when it's convenient for the client.

Ease and accessibility for clients is another way of separating the ordinary boring businesses from organizations of greatness.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Savvy Shoppers Are Kicking Your Butt

This week, I went looking for a specific item, an AV cart for my office, but didn't know the name of any stores that would carry what I wanted. For the office supply stores, it is a "special order" anyway. So why not just save a useless trip to the store (only to be again disappointed) and instead just order it on-line - like they would at the store. So I Googled.

I didn't bother with opening my copy of the Yellow Pages because, well, the information in the Yellow Pages is from last year - and besides, there are no prices - and no pictures of the specific item - and no updates - and no way to check if it is in-stock - and no info on new stock - and no way to see their web site - and no interactivity - and no way to compare against others - and no video showing how to use the product - and no recommendations - and no reviews from customers - and no pictures of the storefront - and no interactive maps with directions. And businesses still spend hundreds, if not thousands, of dollars monthly on their Yellow Pages ad for basically a billboard on paper that only gets seen when someone needs your product immediately and is willing to haul out a big book and you hope they can find your category.

I search on-line. I am a Baby Boomer with no fear of technology. Today I know the name of a great kitchen store because I've read some great reviews on it. Today I know to NOT deal with my neighborhood flower shop because they're out of business - caused by poor service that I discovered on-line. Today I know which restaurants are great, which car dealers to avoid, which hotels have the best view, which second-hand store has that classic guitar I've been looking for and also that people, no matter how great the review, will not put their trust in a hair stylist that isn't recommended by a friend or neighbor. I might use the Yellow pages at 2 in the morning if I wanted a pizza - but then maybe not - unless I were in a strange city.

If you are using the Internet to do your homework before you buy, wouldn't it stand to reason that your customers are doing the same thing? You've got to be on-line and on-line needs to be one of your primary marketing strategies. You can probably forget that big, flashy Yellow Pages ad and go with a simple free listing in the book with your web site address included. Then, make sure you are where everyone else is already gathered - on-line. Besides, if your customers already know your name, they'll find you in the white pages - not the Yellow Pages surrounded by all of your competitors.

I bought the AV cart, not from a local company, but from one in the USA. They had the best web site, the best selection, outstanding pricing, free shipping to my front door (even to Canada) and it was in-stock today and would be shipped immediately. Add to that the fact that their web site was so easy to navigate, didn't ask me to set up an account but automatically set one up for me (with user name and password) once I keyed in the credit card info, gave me a tracking number for my shipment, had hundreds of testimonials from over-the-top satisfied clients who rated each product individually ... and ... they also said "thank you." And I think they meant it.

Stop being ordinary. Start being the standard to which your customers become raving fans and your competitors bristle. Change your Attitude about how you do business. Your customers have just as much knowledge as you do. Don't ever treat them like you're doing them a favor. You're not.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Fire Your Bad Clients

Years ago, when I was selling radio advertising to small businesses, I would ask my potential clients to tell me specifically who they wanted to attract as customers. It helped me to identify whether our audience was also their audience.

"Everybody," was the usual reply.

But you can't have everybody. Not everybody is going to buy from you. For example, for the 50% of the population that doesn't play a sport, they would have no use for a sporting goods store and therefore never enter the store. So everybody is not their customer.

Identify your ideal clients and your market segment, to ensure that you aren't just spinning your wheels out in the marketplace. You can't target your potential clients effectively by targeting everybody.

Everybody doesn't see your one billboard. Everybody doesn't see your Yellow Pages ad. Everybody doesn't visit your web site because not everybody has ever heard of you. You don't have the kind of advertising budget to achieve that..

So who is your ideal client? If you don't have a clear idea of who that is, then you will end up aimlessly taking whatever you can get from whoever will give you something. Change your attitude about just taking what you can get and instead start to focus on what you want.

Do you want to do business with people who will beat you up on your prices just to knock you down to mere pennies in profit and then to have those same people complain because they don't value what you do? Be specific about who you want to business with. Don't think everybody wants to do business with you. Not everybody wants you, needs you or even likes you.

The Attitude of Service isn't just an outward attitude. The Attitude of Service isn't just about you serving others. The Attitude of Service also includes an honest study of who deserves what you offer. What is your service worth? Who would most appreciate what you do?

Don't do yourself a disservice by thinking that you must cater to price-hungry, high-maintenance customers who have no loyalty to you because it's all you can get right now. You'll never achieve greatness arguing with penny-pinchers who don't value you, your product and your service and who would never give you a recommendation. It's the wrong crowd. Maybe it's time you served yourself a little better a fired your "headache" customers. Let someone else have them. They're dragging you down anyway.
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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Where's Service In A Tight Economy?

It's no secret that this recession has hurt many businesses. There are only a handful of businesses who are having, or have had, a banner year over this past 12 months.

That means that more businesses are fighting for fewer dollars from fewer customers in the marketplace.

That last statement begs the question: so if there are more businesses fighting over fewer customers trying to win a larger share of fewer sales, then where is the increased customer service experience you would expect to see in a tight economy?

I'll tell you where it is: it was eliminated (cut) with all of the other so-called "wasteful" programs that organizations felt they could do without as mediocre organizations made cutbacks and sat on hoards of cash hoping to weather the storm. Unfortunately, most organizations think that Service is something to be addressed by only their Customer Service department - when, in fact, Service is an Attitude, not a department

Ironically though, 80% of senior executives have reported they would use this recession to improve their competitive position (Bain & Company Survey 2009). Has your organization done anything about your customer experience over the past year? Hmm, then you must be one of the 20% who aren't doing anything about it (or the other 80% who are simply blowing smoke about re-tooling in a down economy). Service is an Attitude, not a department.

80% of senior executives believe that their companies are delivering an exceptional customer experience (Bain & Company Survey 2005). Only 8% of their customers agree. Why is there so much delusion at the top? Because senior managers believe that by training their Customer Service Department using the same trainers and same training models that churns out the same mediocre service of every other competitor, that somehow it's good enough. "Good enough" is mediocre - not great.

88% of companies view Corporate Culture as important as Strategy for business success (Bain & Company Survey 2009). So why then are 60% of North American workers actively looking for a new job in 2010 (Right Management Work Force Survey 2009)? They're leaving because they feel abandoned by their bosses which creates a terrible corporate culture - the same culture that 88% of companies apparently view as important as Strategy. They work in a culture of "good enough" which obviously isn't good enough to keep their people.

The numbers don't add up. Organizations are becoming so out of touch with their customers that they think they know what is right for their customers and employees but in reality, until you create a two-way dialogue, you will never know. It's arrogant to think you know what is best for people without asking.

There are too many sides not talking to each other - and that makes for a corporate culture that sucks.

The difference between a mediocre culture and a Culture of Greatness is seven distinct Attitudes. Here's a 7-minute video overview of the Attitudes that make organizations "Great."


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Attitude w/ ATTITUDE by Kevin Burns - Corporate Attitude/Culture Strategist

Creator of the 90-Day Strategy to Greatness Culture


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Service or Margins - Which Is More Important?

A coffee shop that I used to frequent is for sale today. It's the third time in five years that the store has been for sale.

The original asking price of the folks who started the business five years ago was $130,000. Then new owners bought it. After two years, they put it up for sale at a price of $100,000. Now, the store is for sale again but this time, it is closed - out of business. The current owners are asking $75,000.

That means that over a five year period, the business has lost $55,000 in value or about 40% of its original value. Now, because it's closed for business, it's worth nothing more than the liquidation of the equipment. You probably could get it all for less than $50,000 because the current owners are still paying the lease on the building. It's costing them money to stay closed.

When people buy a business, they are usually attracted by the potential cash flow. That's what gets them excited - the possibility of a big payoff without a lot of effort. They don't buy the original dream, the original vision or the excitement of opening a new business. Because of it, most usually end up cutting corners, reducing costs and going "cheap" to find find ways to maximize profits. The original owners invested in their customers. They "built" the business. The new owners usually just want the revenue. New owners rarely have any history with the customers and the customers have no history with them. 

Rarely have I ever seen a business bought out and improved upon. Most either drop in quality or simply maintain status-quo. Yes, there are a few exceptions but over all, most people who take over an existing business do so because they are attracted to the cash-flow without a lot of work. But they soon find out that keeping a clientele is just as difficult as finding new customers. Without a willingness to do the work, the value of the business drops. In this above example, each new owner of the coffee shop lost money over time.

Customers don't frequent your business to make you wealthy. Customers come because of the service and they leave because of a lack of perceived value. You can't "cut" your way to greatness. You can't view your customers as marks to be fleeced. You must cherish and value your customers or they will find someplace else where they feel that.

Service is the key to success in any business. Margins don't matter if there are no customers. Service is what keeps them coming back - not margins. Service is what spreads the word - not margins. Service is what creates long-term loyalty - not margins.

People deal with people. People buy from people. People talk with people. Don't forget about the "people" part of your organization. Develop the Attitude of Service™ if you want to build a strong business. Service first, profits second. There are no profits without customers.

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Attitude w/ ATTITUDE

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Don't Just Lay Down And Take It

When you forget about your customers, your customers forget about you.

When a restaurant server forgets to bring you your meal, admits that she forgot about you, complains that she feels overwhelmed (even if she only has four tables to handle) but doesn't bother to check how long your salad has been waiting under the hot lamps before serving it to you anyway, you would forget about her when it came time to leave a tip right?

Do not reward bad service. Do not reward anyone who forgets that you are the revenue stream to their business. Do not reward any business that does not earn your business and works hard to keep it. Do not accept sub-standard food, sub-standard service, sub-standard quality or sub-standard standards.

You are in charge. You must set the standard of service. Do not accept less than your standard. If you don't set the standard, you will end up taking whatever they give you. You will be a "pushover" customer who does nothing more than encourage the business to continue offering poor service and products. You ruin it for all of the unsuspecting customers who will follow you because you didn't speak up.

Businesses only offer sub-standard service and poor quality because customers lay down and take it. Don't reward them by giving them money for their poor effort. Stop being a coward and talking about bad service behind their backs. Talk to them face-to-face.

Change your attitude and make the following statement a New Years resolution: I endeavor to offer honest feedback to those whose businesses I frequent. I will not use the word "fine" to describe my experience but will be forthright without being hurtful. I will turn off the filters and just say what's on my mind.

Stick to that resolution and watch your results soar this year.

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Attitude w/ ATTITUDE

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Giving and Reciprocity

There are just a few more days left until Christmas. Those people with kids especially know the joys of Christmas morning under the tree. Watching those little faces light up like the Christmas tree over their heads, they are excited, happy and thankful.

Getting gifts is great. Kids love it. But parents don't give their kids gifts with an expectation of getting something in return. Kids have no money and rarely have the presence of mind to think beyond what "Santa" is going to bring them. A parent who would give a child a gift only under the condition that the child reciprocate in return would be considered an a**hole by most people. But sadly, that is the same expectation people place on other people when they give. If you are willing to give to your children freely without expectation of return, what's with the expectation placed upon people other than your own kids?

Simply giving a gift without any expectation of return feels good. I mean, if there were an expectation of return every time you gave a gift, after you dropped a couple of dollars in the Salvation Army kettle would you expect to have it returned to you by a homeless person outside the mall doors? Let's be realistic. So why do you place expectations on other people outside of the gift-giving season?

If you serve your customers and clients, do you "expect" them to serve you back? When you go over and above what is expected for your co-workers, do you "expect" them to drop everything they are doing just to do something nice for you? Just because your customers may not fully comprehend how much you go out of your way for them, should you hold back your best effort until you get a little reciprocation coming back your way?

Giving is giving. It's why they call it "giving." There's is no taking when you're giving. There is no expectation when you are giving. If the only reason you give is so that someone else is going to owe you for it later, then you are a sad example of giving without expectation of reciprocity. Giving is supposed to be unconditional.

Sure, some people could offer more of a heartfelt "thanks" when they receive one of your gifts. Sure a client could pass on a referral about you and your service. Sure, you could be considered for that service award if someone would just recognize your hard work and nominate you. But they don't. And they don't because with every little extra effort you might think you're giving, you are also exuding some sort of "expectation" energy around you. People think there must be a catch when you do something nice - because deep down, you need to be reciprocated.

People may want to do nice things for you but not out of obligation. So, if the only reason you're doing something nice is to get something back, then you're not doing something nice - you're doing something selfish. The point of giving is to make it about other people, not yourself. Remember that fact this Christmas - and beyond.

Make a New Year's resolution to do one nice thing everyday - for your spouse, your kids, a co-worker, a customer or a stranger. Change your Attitude of Service to include "giving" as a strategy. You will find that your results in life will tend to change for the better the faster you let go of making people feel like they owe you something.
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Attitude w/ ATTITUDE

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An Attitude of Ignoring the Obvious

People refuse to state the obvious. So the obvious no longer becomes obvious and this is how we end up with customers having to push nine or 10 different buttons to talk to a real human. At the customer service development meeting, someone had to ignore the obvious and instead, make the decision that they were going to install a phone tree that required a customer to push nine or 10 different buttons before they were allowed to talk to a real human.

In essence, what happened is that everyone followed everyone else. No one stood up and spoke their mind and asked, "isn't this going to be a problem for our customers?" All it would take would be one person to stand up at a meeting and say just that and the phone tree idea never would've moved ahead. But because one company uses the phone tree, all of the other companies started using the phone tree. It was less expensive to have an automated phone system than it was to have actually a human being answering the phone regardless of whether it was convenient for the customer or not.

Why would no one stand up at the meeting, where the original phone tree discussion was taking place and not say, "this is going to really suck for the customers?" How could 20 supposedly brilliant minds sitting around the board room table not see that this was going to suck for the customers? How could those same 20 supposedly brilliant minds not once advocate on behalf of the customer? How could 20 seemingly decent people all end up promoted to senior management and be in charge of the customer service experience without once standing up for their beliefs, their values and their customers?

How could this happen? Because there is a culture of "good enough." And in the post-recession world, "good enough" isn't even close to good enough anymore.

Back to the original thought again: all it would have taken is for one person to stand up and ask, "have we thought of this from the customer's perspective?" All it would've taken is for one person to state the obvious: that this is not good for our customers. But, because of fear of losing their job, no one spoke up and stated the obvious. And, for some reason, the whole phone tree idea caught on even though customers thought it was a horrible system (as do employees and VPs of Customer Service who make calls to other companies).

But businesses refused to do anything about it, because times were good and money was easy and customers would buy regardless of how tough you made it for them to do so. But now times are not so good and money is not so easy and old-school customer service is at the top of the list of must-do's.

Customers choose your organization mostly by your attitude factors: approachability, freindliness, ease of service. Not once have I ever heard a customer exclaim, "Excellent - a phone tree." Not a single one has ever said that. So it's time for you people in Customer Service to spend a little more time on the key component of your department: the customer.

And stop ignoring the obvious.
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Attitude w/ ATTITUDE

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Take Your Seat At The "Big" Table

This weekend marks Thanksgiving in Canada. Apparently, we Canadians say "Thank you" first ... just in case it's a competition.

I remember being a kid at Thanksgiving and sharing the fold-out card table with the other kids while the grown-ups sat at the big table for turkey dinner. I remember the first time I got my chance to take MY seat at the big table and what a great feeling it was to be recognized as a grown-up. But I had to ensure I conducted myself as an adult for fear of losing my place at the big table.

At your job, do you sit at the big table or the fold-out card table? Simple question. Profound answer. Are you in the big strategy meetings or just the social planning (play) meetings? I think it's incumbent upon every single employee to shoot for sitting at the big table. I think that by your employ, you are required to earn your place at the big table.

You are not just an employee. Likely, you are a customer as well, or your family members or neighbors are customers. You have a certain influence that they, outside of the company, do not have. This is especially true of people who work for phone companies, utilities, grocery stores, banks, government, oil companies or any company or organization whose products or services you purchase.

It could be argued that if you left the organization tomorrow, you would probably still be a customer - so technically you are a customer first and an employee second. So take your place at the big table and advocate on behalf of your fellow customers. Force those who have also seated themselves around the table to see that they too are customers first and employees second.

Stop the me-me-me mentality of cutting services to make bigger and more obscene profits at the expense of your revenue stream (your customers). Explain to your co-workers that when you focus on customer satisfaction levels first, your quarterly financial statements improve.

An Attitude of Service must prevail. An Instigational® Attitude will start the discussion. An Attitude of Gratitude will cause you to be thankful for not only your customers continuing to do business with you but your ability to take your seat at the table of influence and do something great on behalf of your customers.

You, by your employ, have an influence within your organization that those outside of the organization do not have. Don't squander your opportunity. Force your organization to rise above mediocrity and into greatness. Greatness, after all, is just one step beyond mediocrity. All it takes is one idea or suggestion to rise above the other ordinary, boring organizations who wallow in their mediocrity. You can do something great here.

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Attitude w/ ATTITUDE

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How To Be A "Great" Customer

My car is in the shop. The garage promised it would take just one full day. So, when the dealership garage called just after lunch asking to keep the car a second day, I asked why?

"One technician is off sick today so we're a little backed up," they offered.

So now their problem has become my problem. I'm sure that this is not the first time a technician has ever been sick. Does your business grind to a screeching halt because one person called in sick? Wouldn't you have a backup plan? Wouldn't you do your best to keep your promise to your customers without excuses?

I scheduled my appointments around my car being out of commission for one day, not two. That means that if I leave my car with them for another day, I have to reschedule all of my appointments. That means my business and several other businesses are affected by one guy calling in sick. Would you expect your customers to have to endure your internal staffing problems?

Why should it be the customer's job to solve the garage's problem? It's real easy for the garage if the customer is willing to lower their standard of service expectation and simply lay down and take whatever they give you. But that would make you a lousy customer. A "great" customer is not a pushover when it comes to service. A "pushover" customer does not inspire business to get better. It creates an environment where service actually gets worse. A "great" customer, on the other hand, is the customer that challenges business to get better at delivering service. So, here's how you become a "great" customer: you say no. You refuse to accept mediocrity and challenge it. You simply force them to be better.

"Great" customers (customers of greatness) don't let mediocrity reign supreme. Great customers set a standard and expect the people they deal with to rise to it. Great customers make businesses keep their promises and their word. And if those same businesses try to slide, great customers will make them pay. 

I suggested a rental car. They hummed and hawed and reluctantly agreed. Had they been the first to offer a rental car I would have been over the moon with a excitement and would have professed my undying gratitude for a "wow" service experience. But, sadly, that's not how it went. 

An Attitude of Service isn't just for business. Every customer should have one too. Become a "great" customer. Stop being a pushover. Don't lie down and just take whatever they hand you. Stand up and ask for what you want. The answer is always "no" to the questions you never ask and the standards you never set. When it starts costing businesses money because they don't keep their promises, then and only then will service start to improve.

It's easy to complain about how bad service is. But what are you doing to help improve it?

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Attitude w/ ATTITUDE

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Can't Tell Good Without Bad

In order for you to claim to be "better" you have had to experience something worse. Without the comparison point, the exercise is futile.

But unfortunately, the vast majority of organizations who claim to have better service have never really put themselves in the customer's shoes. They have never really actually experienced their own service. The vast majority of companies have never really taken the time to individually assess the service model of their competitors. They think, in their mind, that they know the service model their competitors are using but they really don't. So they believe that a few minor tweaks and adjustments on their own service will allow them to claim "better service."

Recently, I had a face-to-face heated discussion with a hardware store manager. After being under-serviced by many of his staff I took my complaint directly to his office. He jumped out from behind his desk and began running all over the store as though he was my trained servant. This is not what I wanted. I simply wanted to be served well by the people who stand in the aisles of the hardware store and whose job it is to serve people.

When I arrived at the front checkout counter, I was asked by the cashier, "did you find everything you were looking for?"

I did not find everything I was looking for. I was looking for service. But by the time I get to the front counter, it's too late to address that issue.

I'm sure that in the manager's mind his own store service was adequate. But from my perspective, the service was mediocre. It was ordinary. It was average. Maybe even below-average.

Attitude Adjustment: If you, as a manager, have to jump out from behind your desk and run all over the store to serve the customer that your customer service people should have already served, then you have a service problem. And this doesn't just apply to retail locations. If the customers are asking for a manager or supervisor, then your customer service reps are not doing it right. If your clients are asking for a manager to intervene in sales, you're not doing it right.

You are creating a "bad service" experience for your customers. These are exactly the kinds of stories your customers take to your competitors. In fact, your competitors will probably build a customer service model based on that experience and claim that their service is "better." And they would be right.

What Is Extraordinary Service?

What is extraordinary service? First of all, extraordinary is two words: extra and ordinary. Your company may claim to offer extraordinary service but in most experiences extraordinary service is simply ordinary service times two.

Tom Peters, management consultant, recently said that customer service is like hygiene for business: in the same way that you would expect to brush your teeth, you serve customers. It's just something that's come to be expected. He went on to say that the point of service is to not just be better than the worst, but to in fact be far better than anything that currently exists. But how do you measure "better?" In order for you to claim to be better you have had to experience something worse. Without the comparison point, the exercise is futile.

So, back to extraordinary service. Service everywhere is ordinary. All service is based on the same ordinary service model, some with sheer moments of brilliance and some with incredibly disappointing results. There is no extraordinary service. Why? Because there are no extraordinary service trainers. Everyone's service models are based on everyone else's service models with a few tweaks and adjustments. That is what makes extra-ordinary service twice as ordinary.

Seth Godin, author of the book The Purple Cow, uses the word "remarkable" when he speaks of service. His definition of the word remarkable is offering something so out of the ordinary, that people are willing to remark on it.

I mean, how simple it would it really be to stop saying, "thank you and have a nice day" when you know that clerk behind the counter really doesn't mean it when he or she says it anyway. They have been told by management that that's how they must speak to the customer. Instead, why not say, "thank you and enjoy your sandwich." Or, "thank you, I hope we see you again tomorrow."

Why is it so hard to make the service experience personal? I mean, all you have to do is to look in the bag of what you're handing the customer and remark on what they purchased. Yes you're right, that means no more going about the job mindlessly. You have to be present in order to offer this sort of service. You actually have to have your mind on your work and be engaged with the customer in order to offer this type of service.

There are websites, books, seminars, white papers, videos and webinars offering suggestions in helping employees engage better on the job. When really, all that needs to be done is to encourage employees to be present in their work. That means, giving them work that means something. And the employee has to mean something before the work can mean something. That means training employees in the art of soft-skills before they are trained in customer service skills. But that's a whole other discussion.

Attitude Adjustment: In training people in the art of customer service, the service model has got to be able to be understood by every single person -- from genius to moron. You can't break your staff training sessions into two groups: those who are intelligent and those who are idiots. Your customer service model has got to be able to be carried out by all employees regardless of their intelligence. So, the service model gets dumbed down to the lowest common denominator so that everyone is capable of grasping the basic concepts.

The reason customer service will never change is because the customer doesn't change. Customers will always need to buy things. Customers have accepted that this is how they buy things. Customers have accepted that service is ordinary. Customers are still willing to part with their money even though the service is merely ordinary. So, until the demand for service increases, the service itself will not increase. It will still be extraordinary. Sorry, I mean extra-ordinary (ordinary with a side-order of more ordinary).

That is, of course, unless you're willing to do something outrageous with your service.

Customer Service Is NOT Rocket Science

Question: How do you measure the success of a corporate culture shift from doing business by transactional model to customer service based?

Anyone who says that the success is measured by money is still using the "transactional" method, which means your Customer-service based approach has failed. Money is a lousy way of keeping score.

So how do you measure? Ask your customers. If they're happy and continuing to do business with you then it's working. Let's not make this whole approach to customer service so difficult that you have to re-write the book on changing a culture.

Whatever happened to people serving people? It is NOT more difficult than that so stop making it difficult. Here's how simple it really is. Be human. Wear a smile. Say thank you. Price fairly. Offer good quality. Make it easy. Keep your word. Be honest. Tell the truth. (Only 2 of these have anything to do with the product.)

If that's not your current model then you're doing it all wrong. And it would be my pleasure to help change your attitude on it.

Lots of Love, Customer Service

I placed an order from this online company one time. Today I received this promotional email to get me to spend more money with them. Don’t just glance over it – read it carefully for the full effect. It’s worth it.

Dear customer,

You, the customer, are the most important visitor on our premises. As a fast growing online store for replacement printer ink & toner cartridges, we has been receiving a lot of supports from our customers. Your advice or complain is always welcomed. We are not doing a favor by serving you....You are doing us a favor by giving us the opportunity to do so.

To celebrate Canada Day, from now to 5th of July, we offer 10% off every order you place on our website. Though some of items are already on sale, we still offer generously 10% off. What a great deal! Hurry up or the deal will end! Don't Miss Our Biggest Sale Ever!

If you missed our Canada Day BIG save, do not worry, we will have more promotions after. Keep in touch! To order or to get more information, please visit us online. Thanks for your continued support!

Lots of love,
Customer Service

I kid you not, “Lots of love, Customer Service.” I'm sure it was as heartfelt as the "Dear Customer" opening. Ooh, let me open my wallet right away.

Really, if you’re going to market yourself, make sure you impress people.
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Old-School Training Are Like Cold-Meds

Why are the newest and weakest people in the organization tasked with the most important job in the organization: customer service? Why are not the CEOs, Veeps and Supervisors, the veterans of the organization, not serving the revenue stream to the organization – the customer?

At the end of the day, senior management is responsible ultimately for the financial success of the organization. So why then is the most important responsibility - the maintaining and development of revenue streams - left to the minions who are simply treating it like a job?

Corporate America needs an attitude adjustment. If the customer is king and without them the organization ceases to be, why are customers not being served directly by the kings? What consumers are experiencing today is service by dimwits - people who take a dim view of their work and do not use their wits in service of the customer. The solution from above is, "let's send our front-line people to another customer service seminar to improve our service."

So they hire trainers who are desperately clinging to last year's model of business service and are leaving the responsibility for improving their internal performance with a bunch of outside contractors. In essence, you've just said to your people, "Take this course and do it better OK?"

Corporate America may know how to make a profit but it sure doesn't know much about people. And it's people who make the thing run. As long as your people treat their jobs like a job, service will never improve. It can't. It's impossible to build any solid relationship-creating culture on a foundation of "Is it 5 o'clock yet?"

• Time management training to someone without self-discipline is a waste of time.
• Sales Training to someone lacking self-confidence is wasting your money.
• Teamwork training to someone without self-esteem creates a weaker link.

Customer Service, Time Management, Sales and Teamwork training are like taking cold meds for your flu symptoms: you mask the symptoms but don't really address the root problem. You're still sick inside even though you may look healthy outside.

ATTITUDE ADJUSTMENT: The workforce is changing. Workplace values are changing. The people in the workplace are changing. So why are you still trying to run your business using ancient business models that are dying?

If people can talk to Presidents and Prime Ministers on social networking sites, your customers ought to be able to talk to the CEO. The old business model of "top-down - keep your customers at arms length - blanket policies" is not going to sustain your organization in the future. People around the world are creating conversations with people who matter. Why can't your customers talk to the people who make the decisions in your organization?

Your business model is sick and risks dying soon. Stop feeding it cold-meds and simply hoping it gets better.

The Price Is The Price

If you're in business for yourself or you're in sales, you will probably want to ensure that your expectations are laid out right up front to avoid any misunderstandings about how much your product or service costs later.

After the work has been done? That's not the time to negotiate the fees.

This video points out how many businesses believe that they can negotiate fees after the work has been done. What if we all did life this way? Would anything ever get done?

Stuart Crawford tweeted me on this one today.

Here's your ATTITUDE ADJUSTMENT on being a good client and being a better vendor.

Five Serious Problems In The Retail World

I happen to be a big fan of Seth Godin – author of such books as All Marketers Are Liars and nine other bestsellers in the area of Marketing. I read Seth’s Blog religiously as it gives quite a great take on how we are exposed to marketing messages daily and how marketers are finding new and unique ways to cut through the marketing clutter to reach us and convince us to buy their products and services. It helps me to better understand why we are, as consumers becoming increasingly frustrated when it comes time to make a purchase and how the marketers seem to be becoming complacent with product selection and how most seem to be competing in the same price arena.

Because of the tweaking of my marketing mindset, I notice and pay attention to businesses more and how they conduct business. I have come to notice five things that are becoming quite disturbing.

1. For the most part, you will find the same products in virtually every store - all relatively close in price. That means that the selection of brand names is fairly limited in an effort to not keep a competitive edge in the market but instead be only as good as the competition. Business seems to be spending more time focusing on their competitors (and keeping the same stock and price) and not focusing on the customer and offering something superior.
2. By keeping price-point as a key component of being in business, the cheapest price usually wins. Unfortunately, cheapest price almost always means cheapest quality. You’ll be back looking for a replacement before long.
3. Although you may find the item you’re looking for a store by visiting their web site, there is no guarantee that the item is in stock. Don’t trust the “Check Store Stock” option on a web site. Inventory tracking isn’t working the way it is supposed to. You may think there’s one in stock, but when you get there it isn’t, so most people end up buying something else in its place. (Always make the phone call first, get them to physically check to see if it’s there, offer a credit card number to hold the item and then go get it right away.)
4. High-priced quality products don’t sell well in a Wal-Mart priced world. If it’s quality you want, you’ll need to find it on-line from specialty stores and have it shipped to you. Otherwise, it’s a frustrating experience.
5. Businesses only seem to stock what they think you should buy, not what you want to buy. You only get to choose from a series of inferior products.

Try Googling “reviews on breadmakers” and you’ll find Zojirushi makes the best one. You can’t buy them in stores. You have to order them from one of only two on-line stores in Canada. But almost every department store carries Black & Decker or Sunbeam bread makers – terrible quality items that reviewers warn people to stay away from. There’s a reason why they are one quarter of the price of a Zojirushi.

Air-O-Swiss are the world’s best humidifiers. Again, you can’t buy them in stores. They’re expensive and the highest quality and people apparently don’t want quality. Go online and get Air-O-Swiss shipped from California.

ATTITUDE ADJUSTMENT: Are you in business or are you just giving us the illusion of being in business? We, as consumers have more access to more information, and we are educating on-line before we go shopping in-store. By the time we get to your location, we need a cashier – not a salesperson.

Are you offering your customers the exact same product or service as your competitors? Are you willing to stand out, be different, offer service over and above and offer a superior product? Do you make a customer for life or for just a few minutes? Is your product or service just good enough or is it head-and-shoulders above everyone else?

Service is an Attitude. Customer Service is a department. You should be tired of accepting sub-par service and products. Give your business to those who offer quality and who demonstrably show the “Service Attitude.” You can spot these marketers a mile away. They are the one’s who carry what you WANT to buy – not what they TELL you you’re going to buy.

Fear-Mongering And Its Results

Two big news stories came out yesterday. These stories were a perfect opportunity for the media to instill a little confidence in the public if done right. But good news stories don’t sell ratings.

One story told of how retail sales were down to their lowest level in fifteen years during Christmas 2008 compared to December 2007. The truth is most of the decline was caused by skidding car sales (right after the automakers bailout request) and lower gasoline prices (lower world oil prices). Excluding the automotive sector, retail sales were down only 1.8 per cent. But that part was glaringly absent from the news report.

In fact, one retailer interviewed even suggested that in December 2007, it was a stupid buying frenzy. Customers were hungry for anything they could get their hands on and would simply throw money at the retailers. “We couldn’t service our customers this way. It was awful,” he said. That part of the news story was buried.

The second story featured a recent survey by Harris Decima Research which showed consumer confidence in the economy at its best level since August. 27% of consumers felt that they would be better off in a year from now – up from only 20% who felt that way a month earlier. A whopping 41% of consumers felt now is the perfect time to make a major purchase – up from 35% a month earlier. This story wasn’t even featured in the TV news last night. The news outlet chose instead to feature a story about a woman who clips coupons to save money on her groceries – a story they featured as their third story overall. Clipping coupons is a news story? Really?

In fact, even the good news angle of the first story was ignored by the media last night. They chose to focus on the “worst numbers in fifteen years” which is at best a half-truth. The second story about you and me feeling more confidence in our economy was ignored because good news doesn’t sell commercial-time.

Now before you get to thinking that I was watching Fox News, let me set you straight. I watched Canwest Global news.

Canwest Global is in its own predicament right now. If Canwest Global can’t secure a financial lifeline before the end of this month, it will be forced to seek bankruptcy protection. And yet it still chooses to run the “sky is falling” stories which keeps advertisers and investors away. They are forcing their own demise. There’s no news department without money to run it. You’ll never sell advertising time to people while you’re telling them it’s an awful time to be spending money. That is not leadership. That is fear-mongering. And what goes around comes around.

ATTITUDE ADJUSTMENT: If you keep telling your customers how bad it is your customers are going to find another company to buy from. What you need to be doing is talking to your customers and your employees about how good it is. You need to be instilling confidence.

Now is a time for leadership. Leaders don’t scare their people to death and expect them to be able to confidently serve their customers well. Leaders look for opportunities while others cower in their corner offices waiting for the sky to fall.

Make sure you’re instilling confidence in your customers and employees. You have two choices: to instill confidence or to instill fear. What is the good news that your organization should be telling your people and customers right now?

The Fine-Print Attitude Adjustment

So what do you think would happen if you stood up in a public forum and announced, “Our Company is in trouble and we now need a big injection of cash to keep our company going. If we don’t get the cash injection, we will be forced to lay off a lot of our workers, we will have to consider closing some of our plant locations and our future as a viable company will become tenuous at best.”

Do you think that a public declaration like that would inspire customers to continue doing business with you?

Well that’s exactly what the big automakers did in late 2008. And guess what? The report came out today saying auto sales dropped substantially in December. Now who would have ever thought that people would stop buying cars when the car makers say that they’re in trouble?

Has your organization stopped spending because of the media-induced, economic-crisis hysteria? Many companies say that they have stopped spending but not for things they need. If your computer crashed today you would be buying a new one tomorrow because a computer is necessary to get the work done. So companies are still buying. They’re just ensuring that they get value for their money.

Many companies have ceased their training and management meetings and conferences – yet continue to pay the Meeting Planner on-staff who is planning no meetings. That seems like a senseless waste of a good salary. Ceasing training at this time is just about the most ridiculous idea an organization could follow.

It’s right now that your people need reassurances that your company or organization is solid. It’s right now that your workplace needs a shot of courage and conviction. Many of your competitors have rolled up their sails and are waiting out the “storm.” But there is no storm. It’s a media-induced frenzy. And if you’re buying it, you’re hurting your own bottom-line.

ATTITUDE ADJUSTMENT: So what message are you sending your customers? What message are you sending your people? You see, whatever you say to your people is going to be the same thing your people say to your customers.

Let me repeat that one: whatever you say to your people is going to be the same thing your people say to your customers.

So stop catastrophizing (or making up words).

So how bad is it really out there? Well, outside of car sales, retail sales fell 1.8 per cent in December. 1.8 per cent. Are you kidding me? The mass hysteria is about a 1.8 per cent drop in retail sales in December – which is compared to December 2007. That was the month, if you recall, that retailers were surprised by how much we were spending. We overshot expectations in December 2007 and evened it out in December 2008.

Do not let your organization suffer from the media-induced, ratings-grabbing, hysterical headlines. Read the fine print. Get the information for yourself. Pay attention. Don’t panic and for goodness sake, don’t panic in front of your people or your customers.

Now is the time to give your people a shot in the arm – not a kick in the teeth. Now is the time to arm them with confidence – not uncertainty. Now is the time to give them an attitude adjustment on what’s really happening in the marketplace – not rumours and supposition. Now is the time to rise above the cowering competitors and take a bigger market share.

Now is the time for leadership. Leadership is an Attitude.

Memo From The Customer

I think I missed a memo recently. I must have. The memo I missed apparently stated that if you are a cashier, a salesperson or even a “sandwich artist,” feel free to have conversations with your co-workers, your friends and other complete strangers while “serving” your current customer.

When exactly did the person with the money (the customer) become the least important part of a front-line worker’s day? Recently, it seems that almost every store I have gone into has someone at the front counter who needs to have a conversation with someone else (not work-related) that is more important than accepting my money. How can everything in a cashier’s day be more important than my willingness to exchange goods and services for money? Did I miss that memo?

In response, here is my memo.

Memo to: The front-line staff of all organizations
From: The Customer
Re: Performance review

It has come to my attention that you have been ignoring me lately. Although nothing has been said directly to me, your performance in the role of customer service has become suspect. I wish to address that here.

Your willingness to make eye-contact with me and to acknowledge that I have chosen to part with my hard-earned money has made me feel as though you really don’t care that I am in your establishment willing to purchase something. I am simply asking that, for the few minutes I am in your business, that you keep your conversations focused on what I would like and, most of all, be thankful for my willingness to frequent your work place. I feel compelled to address this issue as I have noticed it lacking of late.

I am becoming incredibly frustrated at being ignored while I am in the midst of purchasing something. I (the customer) am the revenue source for your business. I (the customer) am the guy who keeps the lights on in your business and gives you the revenue stream to pay for silly little expenses like … oh I don’t know … staff!! I (the customer), in this so-called economic downturn, am the difference between your business going down and your business thriving. Unless there is a fire, ask yourself, is there really something more important that you feel you must handle before you handle my transaction?

Do you really need to create conversations with others about how tired you are, how long the day has been or how many minutes are left before you can head to the bar to hang out with your friends? If I were your boss would you ignore me as I stood in front of you so that you could carry on meaningless conversations with friends or co-workers? Well, how about you think of me as your boss – simply in the fact that I pay you indirectly.

ATTITUDE ADJUSTMENT: The secret to customer service is to simply be present in my dealing with you. I don’t want to feel like I’m imposing on you when I buy something from you. I want to hear “Thank you.” I want you to mean it when you say it. You can tell me to “have a nice day” or not – that’s really not important to me. A simple “thank you” is all I require.

For this performance review, I need you to improve in only two areas: 1) your attitude of gratitude when I choose to part with my money in your business, and 2) your focus and attention on me for the few moments I stand in front of you.

Failure to comply with these performance issues will cause me to fire you as a company I do business with. You have been warned.

Listen Up

“If you think the person behind the counter is dumber than you, you’ll go out of your way to prove it. But what if he’s not? Can you see a very frustrating day coming for you? But if you believe the person behind the counter may offer you an amusing story to tell, you’ll go looking for that. In over twelve years, since I started doing this, I’ve yet to find a day where I didn’t have an amusing story to tell at the end of it.”

That’s a direct quote from my Attitude Adjustment keynote presentation. I go looking for the amusing stories and I usually find them. This was not one of those days.

I was searching for a shirt. I don’t like ties. I don’t understand ties. In fact, I think a tie is just a fancy noose (perhaps I need to change my attitude on that one but perhaps not). So, instead of “expressing my individuality” through a tie, I wear an open-collared shirt – usually something that makes a statement and is normally one-of-a-kind. I have consulted with some very good clothiers and found a look that feels comfortable for me and yet is not what everyone else is wearing.

I entered the men's wear store where I encountered Earl, the sales clerk. Earl wore the requisite sport jacket, dress pants, patterned dress shirt and a tie. I told him I was looking for a shirt that was unique, one-of-a-kind, not boring, not white nor any shade of red or purple (I look very pink wearing reds and purples) … oh, and I don’t wear a tie.

He became indignant and began to challenge me on not looking like everyone else. He chastised me by explaining that a tie expresses my individuality.

“Not if everyone else is wearing one,” I added.

He argued with me, in a sort of polite way. In essence, he was telling me that he knew better than me what I should be wearing. His condescending attitude was beginning to become irritating.

He pulled down a pure white shirt, a purple shirt and a couple of shirts with red running through them and asked if this is what I was looking for. In my mind, I couldn’t help but think that he didn’t hear a word I said, so I reiterated my “non-negotiables.”

Shirt after shirt came out, each looking just like the last with small variations. They all began to look the same. The colors were boring. The styles were boring and honestly, this experience was becoming boring. So I left.

ATTITUDE ADJUSTMENT: Do you attempt to push your personal tastes on your clients or do you consult with them? If you’re a manager, do you already know more than your people or is there an opportunity for them to teach you something? How often do you actually just sit and listen to your customers’ wants, your co-workers ideas or your spouse’s dreams?

The art of listening isn’t really all that complicated. It simply requires you to clear your head of all of your pre-supposed fixes, opinions and beliefs that you know better than they. Better that you come off as compassionate more than arrogant.

Every single person you come in contact with can teach you something so long as you trash the belief that you already know everything. You don’t know everything. I don’t know everything. I especially don’t know everything about selling clothes but I do know what I like to wear. Maybe cut me some slack that I have a handle on dressing myself and keep the opinions to yourself. Maybe you’ll be more successful if you listen to what I want before you tell me what I need. Listen. Did you hear me?

Leadership Versus Management

Question Posed This Week:

 

If everyone seems to know what leadership is when they see it, why do most organizations seem to bewail lack of leadership continuously, and why is there an apparent huge dearth of leadership at the top of most corporations these days?

 

Is it?
a) Accident of birth? Leaders are born not made?
b) Demographics? Maybe there is only one leader for every 1000 managers?
c) Training? Do our education systems train managers rather than leaders?
d) Selection? Maybe true leaders don't get selected in favour of managers or get screened out, or just maybe are not recognized as leaders?
e) Desire? Maybe folks just don't want to lead even if they have the skills & aptitude?

 

My answer:
Sorry, I don't buy into the belief that Leaders are born. Anyone can become a leader of any organization at any time. All that is required is a firm commitment to better oneself at every turn, acknowledging every foible and be willing to accept it and to continuously make improvements – real lasting improvements in becoming a better, more decent human being.

 

The more we read, the more we learn, the more personal discovery seminars (not that Meyers-Briggs or DISC fluff – a twenty-minute personality assessment which only explains why you are the way you are but not any real tools to change it) from real hardcore, locked-away for weeks at a time personal development journeys that we can attend, the more work we do on ourselves the more we become real.

 

Leadership must be authentic. In order to be authentic, a leader must be prepared to show all of him or herself - warts and all. Leadership comes from confidence. Real confidence requires no proof (think about that statement until you get it).

 

Management, however, can be done by anyone (I didn't say quality management). That's why it would be easier and more expedient to send someone to management school instead of self-discovery programs. It's quicker. It's cheaper. It doesn't remove the person from the workplace as long. And if he or she doesn't work out, the company can start again and send someone else.

 

You can be a jerk most of your life but it's in the "why" of being a jerk that we can discover many of our subconscious driving needs. Once we figure out what makes us tick, we can find more appropriate avenues to realize those needs.

 

Until organizations around the world figure out that you can't send a jerk to manager's school and expect him to become a leader, we'll keep ending up with the same old - same old. Leaders CAN be made. But they have to want to go out and get it. And it's hard work - I mean HARD work. Most people don't want to do the work. That's why there are so few leaders.

 

ATTITUDE ADJUSTMENT: If you need to have power and control – then you will only ever be a manager. If you want to help people become better, more proficient and help them find meaning in their work – then you are a leader.

 

If you need to demand respect – you will only ever be a manager. If you give respect knowing deep down that you get what you give, then you are a leader.

 

If you believe that your people serve you – you will only ever be a manager. If you believe that you are, in fact, in service to your people – you serve them - and that you work WITH them – then you are a leader.

 

You see, Leadership is an Attitude. Management is a position.
Service is an Attitude. Customer Service is a department.
Safety is an Attitude. Occupational Health & Safety is a program.
Engagement is an Attitude. Work is a job.

 

The moment you give up the NEED to be in control is the moment you stop being a manager and start being a leader. Managers control. Leaders inspire.

Employee Engagement Free E-Book

David Zinger from the Employee Engagement Network released a free e-book this morning, 52 Powerful Sentences of Employee Engagement Advice. I am one of the 52 contributing members of the network.

 

David Zinger writes, "With 52 contributions, you could read a different sentence each week in 2009 and work at applying the advice to your organization each week. Imagine how much stronger employee engagement would be in your organization if you did this each week! Follow our authors’ suggestions or create a sentence of your own."

 

Click here to get the PDF e-book for yourself. http://www.davidzinger.com/wp-content/uploads/free-e-book-52-sentences-of-employee-engagement-advice.pdf

 

If you would like to join the Network or simply read the posts, go to http://www.employeeengagement.ning.com.

 

Step-Aside Attitude Adjustment

So it’s the Christmas season. “Tis the season of giving. And as we all trundle through the malls during this busy gift-buying season, what better gift to give to your fellow man than a little courtesy.

 

This column was inspired by stand-up comedian John Pinette’s “Get Out Of The Line.”

 

This is the “Step-Aside” Christmas Courtesy Attitude Adjustment.

 

When you encounter a friend you just “have” to spend a little time with chit-chatting at the mall, remember you’re not the only customers in the building. Take your shopping carts and yourselves and step aside to allow other shoppers to not be impeded. The hallways are crowded enough without having to circumvent people who don’t care that they’re in the way of others.

 

As you try to find that perfect parking spot at the mall, you know, the one you circle like sharks in the blood-infested water, remember that you’re driving slowly. Step aside and let the other cars find a spot further down the row.

 

Has all that shopping got you a little hungry? When you get to the front of the line at your favorite restaurant at the Food Court, if you’re not ready to order (I can’t imagine what you were doing in line that you didn’t think to be ready to order), step aside and let someone who is ready to order do so.

 

Got your shopping cart full at the grocery store and the person behind you has just a few items? Step aside and let the lesser items customer go ahead (This especially applies at the $300 Store – you know – Costco? Honestly, when’s the last time you spent less than three hundred bucks there?)

 

When your full order of groceries has been bagged and the total comes up, please don’t suddenly remember that you have a coupon “somewhere.” Please be ready or step aside.

 

Feeling frustrated because the staff of the store can’t seem to comprehend simple customer service? Don’t lose your mind about it. Step aside, cool off and let this season be a happy one – it’s your choice after all.

 

Feeling less than your best with customers as you work in the stores at this busy time of year? Don’t even think you’re entitled to lose your patience with customers. Step aside. Cool off. Remember that everyone’s a little nuts this time of year. Trust me; you’ll be looking for someone to talk to in January. Don’t ruin it for yourself.

 

Are you a boss and conduct yourself as though being the boss is more important than serving the customer? Step aside and let someone who understands that “revenue” and “expense” are on opposite sides of the balance sheet. Step aside until you fully comprehend which side of the sheet your position is on.

 

Do you see that Salvation Army kettle right in front of you? This is the only time you DON’T step aside. Drop a few bucks in the kettle. The Sally Ann does good work. Just because there won’t be a gift tag with your name on it doesn’t mean your gift won’t make a difference in someone else’s world.

 

And on Christmas morning, when it’s time to open gifts, remember it’s not all about you. Step aside and let everyone else have their moment of sheer joy and wonder. Holiday time is for everyone.

 

Playing For Change

My friend and mentor, Bobby Ng, of The Pursuit Of Excellence personal development courses based out of Edmonton, sent me a link to an astonishing video today. This video is just a small sampling of a much larger project called Playing For Change. The video is part of the documentary that has traveled around the world collecting video of street musicians playing songs then piecing them together to form an outstanding musical experience from around the world.

 

From the award-winning documentary, "Playing For Change: Peace Through Music", comes the first of many "songs around the world" being released independently. Featured is a cover of the Ben E. King classic Stand By Me  by musicians around the world adding their part to the song as it traveled the globe. This and other songs such as "One Love" will be released as digital downloads soon; followed by the film soundtrack and DVD early next year.

Sign up at www.playingforchange.com for updates and exclusive content. Join the Movement to help build schools, connect students, and inspire communities in need through music.

 

Check out the video, check out their web site and then try to tell me that isn't a project that will change your attitude that we are all connected.

Bringing Outsiders In

You are, no doubt, familiar with the “swear jar:” putting money in a jar for every time you use a curse word? Rarely does anyone voluntarily contribute to the jar without being caught uttering a profanity. It requires a witness to make the other party cough up the cash. A contribution to the jar usually requires a little teasing or at least some chiding before the guilty party will ‘fess up. Once admitted, the realization is usually followed by another curse word at being caught and a double fine is issued.

When my daughter was growing up we had a jar in the house called the “I can’t” jar. Every time she uttered the words “I can’t,” she would contribute to the jar. I wanted to instill the lesson that she can - whatever she wanted to do she could do. The jar didn’t last long.

I was asked this week, while being interviewed for an article in Safe Supervisor magazine, how to bring “safety cowboys,” those who won’t get with the program by ignoring safety procedures, not wearing their Personal Protective Equipment (PPE) or doing things they way they’ve always done them because they haven’t been hurt yet, into the fold and getting with the program. My answer was based on the “swear jar” concept.

Instilling a peer-patrolled, PPE-Check program that allows members of the work-site crew to monitor each other would be more beneficial than a top-down, supervisor-led program. Any member of the crew flagrantly flaunting the safety procedures could be assessed a fine of either a fixed cost (for example $20) or have the offender immediately jump into a vehicle and run to purchase a round of coffees for the rest of the crew at the offenders cost.

Currently, many job sites workers watch for the supervisor’s vehicle to approach and yell out a warning to the workers to “safety up” because the supervisor is on the way. This, unfortunately, makes the one person responsible for the safety of the crew the bad guy (Is the one person who actually cares that everyone goes home safely really the bad guy?). Whereas, the peer-patrolled program ensures that the workers are abiding by the rules at all times by being able to issue a fine to their fellow workers without the need for a supervisor to issue a warning or consequence.

The workers become judge-and-jury and majority rules in the assessment of a fine. Instantaneous gratification to those abiding by the rules at the expense of those who break the rules forces those who wish to operate outside of the rules to get in line or pay up.

The threat of teasing or chiding by one’s peers is a far more powerful compliance tool than the top-down philosophy in place in most workplaces. This same program could be applied outside of safety to issues like workplace tardiness, lack of customer service procedures (for example, customers not being acknowledged within a specific timeframe), missed deadlines that may hold up the progress of fellow workers or even an open display of disrespect for the workplace, the employer or one’s fellow workers.

ATTITUDE ADJUSTMENT: Negativity, flaunting of the rules, not complying with procedures and grumbling are only allowed to foster in the workplace because there is no immediate consequence to the offender – and more importantly, there is no benefit for following procedures. So switch it up. Let managers manage and let the staff, the people who do the job everyday, police themselves. Empowering your people to improve workplace culture themselves encourages people to take ownership of what they do. People engage better when they have some control over what they do and how they do it. Call a brainstorming meeting and throw out an idea like this. Let your people take the idea, develop the mechanics and institute it themselves. You might be able to hide from the boss but it’s pretty tough to hide from your co-workers. And if you’re one of those on the outside refusing to get with the program, well, step up or pay up. If your workplace is fraught with whiners but you’re not one of them, you may never have to buy yourself another coffee ever again.

Cheap Or Safe? You Choose.

Last December, the government of the Province of Quebec passed legislation requiring all drivers in the province to have winter tires on their vehicles or face a fine equivalent to a new set of winter tires. It turns out that 38% of the accidents during winter months in Quebec are caused by the ten percent of the drivers who choose to drive all year on all-season tires. Quebec made the case, based simply on numbers, that in order to lower the number of collisions, lower insurance claims and lower numbers of injuries simply required a conscious decision to prepare oneself for less than optimum driving conditions. If the general public wouldn’t do it voluntarily, then in order to lower those numbers it would have to be mandated.

I made the switch to winter tires about four years ago and swear I will never attempt to drive in winter conditions on all-season tires again. There is a huge difference. In discussions with tire technicians over the years, I learned that all-season tires start to lose their grip at temperatures below 7 degrees Celsius (44 degrees Fahrenheit). Even with seemingly good driving conditions, a thin layer of frost on a road can cause you to lose your road grip and can cause you slide into another vehicle. If you live in any of the Canadian provinces or any of the Northern States, snow, ice and frost is a reality in the winter. Any barrier that comes between the rubber tread on the tire and dry pavement forces a driver to question him or herself while on the road. Any question, even a split-second of insecurity, makes you a worse driver than you would be in ideal driving conditions.

Drivers across Canada, however, are faced with a lack of selection of winter tires this year, some would say due to the new legislation in Quebec. Tires stores across the country are sold out of popular sizes (especially the less expensive tires) but if you look around, you can still find tires in your required size. You may just have to pay a little more.

Do you carry precious cargo in your vehicle (family, kids, etc)? Do you consider yourself to be valuable enough to your company and family to keep yourself safe? Do you possess a little courtesy when it comes to sharing the road with other drivers? How would you feel if your vehicle was damaged and you were hospitalized due to another driver’s decision to forego winter tires when those winter tires could have clearly helped avoid an accident with you? How would you feel if you took the life of someone else by simply trying to save a few bucks?

ATTITUDE ADJUSTMENT: Safety is an attitude. You either have the attitude or you don’t. There is no “sort-of” safety attitude. Far too many drivers choose to “cheap-out” when it comes to tires. The fact is that the average passenger car can be outfitted with winter tires for about $100 or less per tire. Let’s work that out. There are about one hundred and fifty days where snow, ice, slush or frost can come into play during the average Canadian winter. That works out to a daily cost of winter tires of about two and a half dollars per day for a set of four tires. Spread that figure over four winter seasons and the cost is just over sixty cents per day. What do you spend daily at Starbucks or Tim Horton’s each day? The truth is, you will have to replace your current tires at some point – especially if you drive all-season tires in the winter as the tread wears faster in colder conditions. But by driving on winter tires in the winter, you extend the life of your summer tires. If your tires are rated for 100,000 kilometers lifetime, then for every mile you drive on winter tires, you extend the life of your summer tires. Do the right thing and save your own life and perhaps the lives of others. Stop being cheap and start being safe.