--- title: One Thing Senior Managers Should Be Talking About But Are Afraid To description: Care is the word senior managers won't say out loud. Seven out of eight employees don't think you care. Here's what CareFull Supervisors do about it. image: https://www.kevburns.com/hubfs/The%20C-word.jpg --- One Thing Senior Managers Should Be Talking About But Are Afraid To [![KevBurns Learning: We teach industrial supervisors how to be really great leaders.](https://www.kevburns.com/hs-fs/hubfs/Kev-Burns-Learning-white.png?width=240&height=118&name=Kev-Burns-Learning-white.png "KevBurns Learning: We teach industrial supervisors how to be really great leaders.")](https://www.kevburns.com/) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [Try First 6 Days Free](https://www.kevburns.com/6days) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Operational](https://www.kevburns.com/operational-issues) - [Growth](https://www.kevburns.com/growth-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [Try First 6 Days Free](https://www.kevburns.com/6days) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Operational](https://www.kevburns.com/operational-issues) - [Growth](https://www.kevburns.com/growth-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) # Kevin Burns Blog #### Improve safety culture. Build teamwork. Get employee buy-in. [Current Articles](https://www.kevburns.com/blog) [RSS](https://www.kevburns.com/blog/rss.xml) [Why Work With Kevin?](https://www.kevburns.com/about-kevin-burns) # One Thing Senior Managers Should Be Talking About But Are Afraid To Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on August 14, 2026 Seven out of eight people don't believe their employers care about them. That's not a soft number. That's the statistic that convinced the CEO of a $3.3 billion company to write a book about it. And the same problem is sitting inside your operation right now. Here's the part nobody in your industry talks about: the word "care" makes senior managers nervous. Say it in a safety meeting and watch the room tighten up. Suddenly everyone's worried they're going to have to look each other in the eyes and talk about their feelings. But you already feel it instantly when someone doesn't care. About you, about the work, about anything. It makes you bristle. So why are we pretending care has no place on the floor? In this week's video, I get into what care actually is. And it's not soft, it's not touchy-feely, and it's not optional. I also get into the three kinds of care every CareFull Supervisor brings to the job. And why the one kind that gets left out of every training program is the one that moves every metric you measure. If you want supervisors who bring all three: [kevburns.com/supervisors](https://www.kevburns.com/supervisors) Topics: [kevin burns](https://www.kevburns.com/blog/topic/kevin-burns), [safety culture](https://www.kevburns.com/blog/topic/safety-culture), [peoplework](https://www.kevburns.com/blog/topic/peoplework), [supervisor training](https://www.kevburns.com/blog/topic/supervisor-training), [PeopleWork Supervisor Academy](https://www.kevburns.com/blog/topic/peoplework-supervisor-academy), [employee engagement](https://www.kevburns.com/blog/topic/employee-engagement), [workplace culture](https://www.kevburns.com/blog/topic/workplace-culture), [supervisor development](https://www.kevburns.com/blog/topic/supervisor-development), [people skills](https://www.kevburns.com/blog/topic/people-skills), [frontline supervisors](https://www.kevburns.com/blog/topic/frontline-supervisors), [hope promotion](https://www.kevburns.com/blog/topic/hope-promotion), [industrial safety](https://www.kevburns.com/blog/topic/industrial-safety), [CareFull Supervisor](https://www.kevburns.com/blog/topic/carefull-supervisor), [care in the workplace](https://www.kevburns.com/blog/topic/care-in-the-workplace), [truly human leadership](https://www.kevburns.com/blog/topic/truly-human-leadership) ### Subscribe today to Kevin's blog --- Kevin Burns' newest book, **The CareFull Supervisor**. This is the book that every frontline supervisor should read.   ![carefull-supervisor-3d-covers-400-1](https://www.kevburns.com/hs-fs/hubfs/carefull-supervisor-3d-covers-400-1.png?width=253&height=253&name=carefull-supervisor-3d-covers-400-1.png)   **BUY NOW:** [Amazon](https://www.amazon.com/CareFull-Supervisor-Tools-Succeed-Employees/dp/1039197256)| [B&N](https://www.barnesandnoble.com/w/the-carefull-supervisor-kevin-burns/1144577942) | [Indigo](https://www.indigo.ca/en-ca/the-carefull-supervisor-the-tools-to-succeed-and-be-the-supervisor-employees-want-to-have/9781039197268.html)| [FreisenPress](https://books.friesenpress.com/store/title/119734000383321344)| [Kobo](https://www.kobo.com/ca/en/ebook/the-carefull-supervisor)| Audible --- ### Recent Posts - About - [Supervisor Training](https://www.kevburns.com/supervisors-old) - [Blog](https://www.kevburns.com/blog) #### © 2026 PeopleWork Align Inc. 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