--- title: Kevin Burns Blog | safety marketing (5) description: safety marketing | Tools and strategies to build supervisor leadership, clarify the safety message, and get employee buy-in. (5) --- Kevin Burns Blog | safety marketing (5) [![KevBurns Learning: We teach industrial supervisors how to be really great leaders.](https://www.kevburns.com/hs-fs/hubfs/Kev-Burns-Learning-white.png?width=240&height=118&name=Kev-Burns-Learning-white.png "KevBurns Learning: We teach industrial supervisors how to be really great leaders.")](https://www.kevburns.com/) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) # Kevin Burns Blog #### Leadership for frontline industrial supervisors. [Current Articles](https://www.kevburns.com/blog) [RSS](https://www.kevburns.com/blog/rss.xml) [Why Work With Kevin?](https://www.kevburns.com/about-kevin-burns) - [safety leadership (247)](https://www.kevburns.com/blog/topic/safety-leadership) - [safety culture (166)](https://www.kevburns.com/blog/topic/safety-culture) - [kevin burns (136)](https://www.kevburns.com/blog/topic/kevin-burns) - [safety buy-in (125)](https://www.kevburns.com/blog/topic/safety-buy-in) - [peoplework (96)](https://www.kevburns.com/blog/topic/peoplework) - [the carefull supervisor (90)](https://www.kevburns.com/blog/topic/the-carefull-supervisor) - [safety meeting (74)](https://www.kevburns.com/blog/topic/safety-meeting) - [supervisor training (63)](https://www.kevburns.com/blog/topic/supervisor-training) - [safety speaker (60)](https://www.kevburns.com/blog/topic/safety-speaker) - [safety marketing (59)](https://www.kevburns.com/blog/topic/safety-marketing) - [safety communications (58)](https://www.kevburns.com/blog/topic/safety-communications) - 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[workplace wellness (1)](https://www.kevburns.com/blog/topic/workplace-wellness) - [world-class safety program (1)](https://www.kevburns.com/blog/topic/world-class-safety-program) See all ## [3 Crucial Strategies To Improve Safety Culture](https://www.kevburns.com/blog/bid/399866/3-crucial-strategies-to-improve-safety-culture) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![3 Crucial Strategies To Improve Safety Culture](https://www.kevburns.com/hs-fs/file-2677547614-jpg/images/culture01.jpg?width=900&name=culture01.jpg)](https://www.kevburns.com/blog/bid/399866/3-crucial-strategies-to-improve-safety-culture) To improve the culture of safety, take a long, hard look at how you frame communications about safety. Safety Culture will improve when the communications about safety within the organization improve. Besides increasing the quantity of communication, consider the quality. [Read More](https://www.kevburns.com/blog/bid/399866/3-crucial-strategies-to-improve-safety-culture) ## [3 Critical Ways To Positively Communicate Safety](https://www.kevburns.com/blog/bid/396767/3-critical-ways-to-positively-communicate-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![3 Critical Ways To Positively Communicate Safety](https://www.kevburns.com/hs-fs/file-1652583280-png/images/positive.png?width=900&name=positive.png)](https://www.kevburns.com/blog/bid/396767/3-critical-ways-to-positively-communicate-safety) Do you want your people fearing for their safety? Or would you rather have them feeling confident and supported in their safe choices? The notice read: “An inspirational keynote speech preferably from someone who's had an accident. A leave-behind message to always be mindful and follow procedures. A flat fee of $(cheap). No phone calls please.” [Read More](https://www.kevburns.com/blog/bid/396767/3-critical-ways-to-positively-communicate-safety) ## [3 Key Strategies To Instill Safety Values In Employees](https://www.kevburns.com/blog/bid/393902/3-key-strategies-to-instill-safety-values-in-employees) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![3 Key Strategies To Instill Safety Values In Employees](https://www.kevburns.com/hs-fs/file-1407102719-jpg/images/safetyvalues.jpg?width=900&name=safetyvalues.jpg)](https://www.kevburns.com/blog/bid/393902/3-key-strategies-to-instill-safety-values-in-employees) Workers bring their own values to the workplace. But what happens when those values run into conflict with corporate safety values? Trying to get employees to embrace safety as a personal value is one of the toughest things that safety personnel are faced with. It's not impossible, but it will take skills, commitment and perseverance. [Read More](https://www.kevburns.com/blog/bid/393902/3-key-strategies-to-instill-safety-values-in-employees) ## [3 Things About Promoting Safety You Need To Stop](https://www.kevburns.com/blog/bid/391345/3-things-about-promoting-safety-you-need-to-stop) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![3 Things About Promoting Safety You Need To Stop](https://www.kevburns.com/hs-fs/file-1209101927-jpg/images/stopsafety.jpg?width=900&name=stopsafety.jpg)](https://www.kevburns.com/blog/bid/391345/3-things-about-promoting-safety-you-need-to-stop) In organizing your safety promotion campaign, here are three things you absolutely must stop doing if you want to get safety buy-in. When marketing and promotion of safety goes up, incidents go down. Plain and simple, this works. Promoting safety raises awareness which causes people to be focused. Safety promotion is a key component of any good safety program. Ongoing campaigns for safety remind employees to make good decisions between safety meetings. [Read More](https://www.kevburns.com/blog/bid/391345/3-things-about-promoting-safety-you-need-to-stop) ### Stating The Case For Getting Employees to Buy-in to Safety *Transcript*: Picking the right [safety speaker](https://www.kevburns.com/speaking/) for a safety meeting is a serious responsibility, and there's a lot of pressure to get it right. Not all safety speakers are the same. Not by a longshot. That's why I've made this video, to help you understand what I stand for and what I believe in. In the next five minutes, I am going to state my case as to why I think I am the right choice for your safety meeting. [Read More](https://www.kevburns.com/blog/bid/306230/stating-the-case-for-getting-employees-to-buy-in-to-safety%20title=) ## [From Safety Grunts To Leaders](https://www.kevburns.com/blog/bid/387448/from-safety-grunts-to-leaders) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![From Safety Grunts To Leaders](https://www.kevburns.com/hs-fs/file-901211788-jpg/images/grunt.jpg?width=900&name=grunt.jpg)](https://www.kevburns.com/blog/bid/387448/from-safety-grunts-to-leaders) Leadership is not forced or thrust upon anyone. It’s voluntary. That’s why there are few safety leaders and many followers. Personal Development! It’s all you need to go from grunt to leader. Of course, you have to actually buy-in to what you learn and you have to want to be better, and you have to discipline yourself to improve every day. But it can be done. People do it it all the time. [Read More](https://www.kevburns.com/blog/bid/387448/from-safety-grunts-to-leaders) ## [How To Make Money From Safety](https://www.kevburns.com/blog/bid/383056/how-to-make-money-from-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![How To Make Money From Safety](https://www.kevburns.com/hs-fs/file-668953664-jpg/images/makemoney.jpg?width=900&name=makemoney.jpg)](https://www.kevburns.com/blog/bid/383056/how-to-make-money-from-safety) If you want to cut expenses, don't slash the safety budget. Get rid of injuries and incidents. That's where the real expenses are. There used to be a time when safety was considered an expense (if you’re still thinking this way, it may be time for you to retire). The days of “we don’t have to the budget to spend on safety” are quickly coming to an end. Safety is not an expense - it’s an investment. And simply put, the better you get at safety, the better your company will do financially. [Read More](https://www.kevburns.com/blog/bid/383056/how-to-make-money-from-safety) ## [13 Management And Safety Contradictions](https://www.kevburns.com/blog/bid/379184/13-management-and-safety-contradictions) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![13 Management And Safety Contradictions](https://www.kevburns.com/hs-fs/file-587974233-jpg/images/2014-03-10_09.48.281.jpg?width=900&name=2014-03-10_09.48.281.jpg)](https://www.kevburns.com/blog/bid/379184/13-management-and-safety-contradictions) Organizations say they want to build a culture of safety and then, what they do about it, is a contradiction. I had the pleasure of speaking at a safety meeting last week that broke the mold of boring safety meetings. They organized a quarterly safety event which replaced their monthly safety meetings. According to the safety manager who organized the event, my book, The Perfect Safety Meeting, played a big part in their new attitude toward safety meetings. [Read More](https://www.kevburns.com/blog/bid/379184/13-management-and-safety-contradictions) ## [4 Lessons The Olympics Teach To Safety](https://www.kevburns.com/blog/bid/374466/4-lessons-the-olympics-teach-to-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![4 Lessons The Olympics Teach To Safety](https://www.kevburns.com/hs-fs/file-526670230-jpg/images/goalie.jpg?width=900&name=goalie.jpg)](https://www.kevburns.com/blog/bid/374466/4-lessons-the-olympics-teach-to-safety) To keep safety top-of-mind, appeal to employees like television networks do during the Olympics. The Olympics are on. I find it difficult to get any work done during the Olympics because I’m an Olympics junkie. Once I’ve cleared off my desk for the day, it’s to the big chair, remote in hands to jump back and forth between the almost dozen channels that feature Olympic coverage. [Read More](https://www.kevburns.com/blog/bid/374466/4-lessons-the-olympics-teach-to-safety) ## [10 Things Safety Is Not](https://www.kevburns.com/blog/bid/365515/10-things-safety-is-not) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![10 Things Safety Is Not](https://www.kevburns.com/hs-fs/file-433112862-jpg/images/question.jpg?width=900&name=question.jpg)](https://www.kevburns.com/blog/bid/365515/10-things-safety-is-not) Safety is not a discussion of logic. People don’t choose to be unsafe logically. They do it illogically. I got my start as a professional speaker very early on. I entered radio when I was fourteen years old; my father owned a small-town radio station. Some refer to radio as the media. But radio is only a part of media as is television, newspaper, bus benches, billboards, Yellow Pages and on the list goes. [Read More](https://www.kevburns.com/blog/bid/365515/10-things-safety-is-not) [Previous](https://www.kevburns.com/blog/topic/safety-marketing/page/4) [All posts](https://www.kevburns.com/blog/all) [Next](https://www.kevburns.com/blog/topic/safety-marketing/page/6) ### Subscribe to Kevin's Blog Get insights and strategies to build the leadership skills employees want their supervisors to have! Subscribe now. --- Kevin Burns' newest book, **The CareFull Supervisor**. This is the book that every frontline supervisor should read.   ![carefull-supervisor-3d-covers-400-1](https://www.kevburns.com/hs-fs/hubfs/carefull-supervisor-3d-covers-400-1.png?width=253&height=253&name=carefull-supervisor-3d-covers-400-1.png)   **BUY NOW:** [Amazon](https://www.amazon.com/CareFull-Supervisor-Tools-Succeed-Employees/dp/1039197256)| [B&N](https://www.barnesandnoble.com/w/the-carefull-supervisor-kevin-burns/1144577942) | [Indigo](https://www.indigo.ca/en-ca/the-carefull-supervisor-the-tools-to-succeed-and-be-the-supervisor-employees-want-to-have/9781039197268.html)| [FreisenPress](https://books.friesenpress.com/store/title/119734000383321344)| [Kobo](https://www.kobo.com/ca/en/ebook/the-carefull-supervisor)| Audible --- ### Recent Posts - About - [Supervisor Training](https://www.kevburns.com/supervisors-old) - [Blog](https://www.kevburns.com/blog) #### © 2026 PeopleWork Align Inc. 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