--- title: Why a $50K CEO Coach Is 'Worth It,' But $50K for 100 Supervisors Isn't? description: Approve a $50K CEO coach without question. The same money develops 100 supervisors. Confidence is the metric your operation is missing. image: https://www.kevburns.com/hubfs/worth-it-thumb.jpg --- Why a $50K CEO Coach Is 'Worth It,' But $50K for 100 Supervisors Isn't? [![KevBurns Learning: We teach industrial supervisors how to be really great leaders.](https://www.kevburns.com/hs-fs/hubfs/Kev-Burns-Learning-white.png?width=240&height=118&name=Kev-Burns-Learning-white.png "KevBurns Learning: We teach industrial supervisors how to be really great leaders.")](https://www.kevburns.com/) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) # Kevin Burns Blog #### Improve safety culture. Build teamwork. Get employee buy-in. [Current Articles](https://www.kevburns.com/blog) [RSS](https://www.kevburns.com/blog/rss.xml) [Why Work With Kevin?](https://www.kevburns.com/about-kevin-burns) # Why a $50K CEO Coach Is 'Worth It,' But $50K for 100 Supervisors Isn't? Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on August 21, 2026 You'll approve $50,000 for a CEO executive coach without blinking. The same $50,000 could develop 100 frontline supervisors with the people and leadership skills they need to be successful. So why doesn't it? That question points to something most senior managers never think about until it's too late: confidence. Not just one kind, but a spider web of it running through every level of your operation. The crew's confidence in their supervisor. The supervisor's confidence in themselves. The psychological safety to speak up. The trust that shortcuts won't be tolerated. None of it shows up on a financial statement. All of it determines whether your numbers move. Here's what nobody tells you: confidence doesn't collapse. It drifts. Slowly. Quietly. Long before anything shows up on a report. By the time you can see it, it's already been bleeding for months. The double standard between how senior managers and supervisors get developed isn't just unfair. It's expensive.     Want to see what "Worth It" looks like? [Go here](https://www.kevburns.com/supervisors). Topics: [kevin burns](https://www.kevburns.com/blog/topic/kevin-burns), [safety culture](https://www.kevburns.com/blog/topic/safety-culture), [supervisor training](https://www.kevburns.com/blog/topic/supervisor-training), [PeopleWork Supervisor Academy](https://www.kevburns.com/blog/topic/peoplework-supervisor-academy), [supervisor development](https://www.kevburns.com/blog/topic/supervisor-development), [frontline supervisors](https://www.kevburns.com/blog/topic/frontline-supervisors), [hope promotion](https://www.kevburns.com/blog/topic/hope-promotion), [psychological safety](https://www.kevburns.com/blog/topic/psychological-safety), [CareFull Supervisor](https://www.kevburns.com/blog/topic/carefull-supervisor), [confidence at work](https://www.kevburns.com/blog/topic/confidence-at-work), [supervisor confidence](https://www.kevburns.com/blog/topic/supervisor-confidence) ### Subscribe today to Kevin's blog --- Kevin Burns' newest book, **The CareFull Supervisor**. This is the book that every frontline supervisor should read.   ![carefull-supervisor-3d-covers-400-1](https://www.kevburns.com/hs-fs/hubfs/carefull-supervisor-3d-covers-400-1.png?width=253&height=253&name=carefull-supervisor-3d-covers-400-1.png)   **BUY NOW:** [Amazon](https://www.amazon.com/CareFull-Supervisor-Tools-Succeed-Employees/dp/1039197256)| [B&N](https://www.barnesandnoble.com/w/the-carefull-supervisor-kevin-burns/1144577942) | [Indigo](https://www.indigo.ca/en-ca/the-carefull-supervisor-the-tools-to-succeed-and-be-the-supervisor-employees-want-to-have/9781039197268.html)| [FreisenPress](https://books.friesenpress.com/store/title/119734000383321344)| [Kobo](https://www.kobo.com/ca/en/ebook/the-carefull-supervisor)| Audible --- ### Recent Posts - About - [Supervisor Training](https://www.kevburns.com/supervisors-old) - [Blog](https://www.kevburns.com/blog) #### © 2026 PeopleWork Align Inc. 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