Kevin Burns Blog

Why Supervisor Development Must Matter to Safety

Written by Kevin Burns | Apr 25, 2025 2:15:00 PM

Even the best safety programs can fall short of their potential when frontline supervisors lack proper development. Discover how strategic investment in supervisor leadership skills creates a foundation for exceptional safety performance, increased employee engagement, and a thriving safety culture that extends beyond compliance.

 

 

The most powerful safety tool in your organization isn't found in your safety manual—it's your frontline supervisors.

Safety isn't just about PPE, procedures, or compliance; it's also about maintaining a culture of safety. It's about people and relationships.

In my decades of working with organizations across various industries, I've discovered that companies struggling with safety performance are almost always struggling with supervisor development. This isn't coincidental—it's causal.

 

The Crucial Connection

Think about it: who has more day-to-day influence on your team members than anyone else in your organization? It's not the safety manager or executive leadership—it's the frontline supervisor who works alongside employees every day, setting expectations, providing feedback, and shaping the culture.

In my book, The CareFull Supervisor, I explore this relationship in depth: "No one has more influence over the day-to-day behaviors of employees than frontline supervisors. What's important to the supervisor will eventually become what is most important to the team."

This simple reality underpins why supervisor development should be at the center of any serious safety strategy. When supervisors prioritize safety as a core value, their teams tend to follow suit. When supervisors treat safety as an afterthought, their teams often follow suit.

 

 

The Hidden Obstacle

Here's the uncomfortable truth: most frontline supervisors are promoted because they were good at their technical jobs, not because they possessed strong leadership skills. As I note in The CareFull Supervisor: "The skills that make you a rock star employee are the skills that become obsolete the moment you become a supervisor."

Organizations set supervisors up to fail when they promote technically skilled employees without providing leadership development. Without training in how to build relationships, communicate effectively, or coach team members, these new supervisors default to what they know—the technical aspects of the job.

They become the "gunslinger supervisors" I describe in my book—those who rush around "shooting down targets only to have them pop up again." They take care of the problems themselves, essentially cutting off their teams from learning. This reactive approach doesn't create sustainable safety performance because it doesn't build the relationships and culture necessary for team ownership.

 

The Pathway to Safety Excellence

When organizations invest in supervisor development, the returns are substantial:

  1. Improved Communication: Trained supervisors learn to communicate safety messages in ways that resonate with their team members, moving beyond compliance-focused language to values-based conversations.
  2. Better Engagement: Supervisors who understand motivation can authentically engage their teams in safety efforts, rather than relying solely on enforcement or incentives.
  3. Reduced Turnover: As I highlight in The CareFull Supervisor, "People don't leave a job for a buck and a half more an hour. They leave because of a bad supervisor." When supervisors build positive relationships, team members stay.
  4. Cultural Transformation: Supervisors shape "how we do things around here." Trained supervisors create cultures where safety is integrated into every decision and action.

At our PeopleWork Supervisor Academy, we focus on developing these critical supervisory skills. We've seen organizations transform their safety performance by investing in their frontline leaders, giving them the tools to build relationships and lead with safety as a core value.

 

 

The Business Case

For senior leaders reading this, consider the business impacts of inadequate supervisor development:

  • The cost of incidents and injuries
  • The expense of constantly replacing employees who leave because of poor supervision
  • The lost productivity from disengaged teams
  • The compliance issues arising from inadequate oversight

These costs far outweigh the investment required for comprehensive supervisor development. When you develop your supervisors, you're making a high-ROI investment in your organization's safety, culture, and bottom line.

 

 

The Path Forward

If you're serious about improving safety performance, start by assessing your supervisor development program. Ask yourself:

  • Do we provide specific leadership training for new supervisors?
  • Are our supervisors equipped to build strong relationships with their team members?
  • Do we give supervisors the tools to communicate effectively about safety?
  • Have we created a pathway for continuous leadership development?

If you answered "no" to any of these questions, there's an opportunity to strengthen your safety program by investing in supervisor development.

At PeopleWork Supervisor Academy, we specialize in equipping frontline supervisors with the relationship-building, communication, and leadership skills they need to create safe, productive, and engaged teams. Our programs are designed to transform technically skilled employees into effective leaders who can drive sustainable safety performance.

Remember, the most critical safety tool in your organization isn't your procedures or personal protective equipment (PPE)—it's the relationship between your supervisors and their teams. When you invest in strengthening that relationship through supervisor development, you create the foundation for lasting safety excellence.

As I write in The CareFull Supervisor: "When you care deeply about the work of your team, the way they do that work, and the people they do that work with, your people will become loyal to you." And that loyalty translates directly to better safety outcomes.