When employees buy-in to safety, they focus better on their work and safety, look out for the welfare of their fellow workers, encourage others to get on-board with safety and ultimately, make their employers more profitable.
But Do They Believe In Safety?
Your safety record is a reflection of how well your people buy-in to the idea of safety for themselves - not how well they follow rules. When employees buy-in to safety, they willingly choose to act safely in every moment. It is far easier to motivate a workforce that chooses to accept safety willingly instead of having it thrust upon them through compliance enforcement.
Safety Is Marketing
Safety is a marketing strategy - not a compliance program. Every word, warning, sign, directive, process, procedure and safety meeting is part of a marketing message that either helps or hinders your people in choosing to buy safety for themselves.
Without constant reminders, repetition and communication, safety doesn't work. Safety managers and supervisors are ultimately responsible for selling the idea of safety to get buy-in. That's marketing.
People hate to be sold but they love to buy. Safety doesn't work until someone "buys" into it and chooses to own safety for themselves. And people will gladly buy safety when they can clearly see the benefits of owning safety.
How Kevin Burns Can Help
As a safety communications consultant, safety speaker and seven-time author, Kevin Burns can help you sell safety to your people in a way that makes them proud to be safe.
Kevin Burns works with safety managers, supervisors and front-line staff offering safety buy-in strategies to overcome safety performance challenges. He can say the things that need to be said in a way you could never say them.
Kevin is opinionated, blunt, direct, funny, thought-provoking, incredibly well-researched and usually … right! And that makes for a very entertaining and eye-opening safety meeting.