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The time has come to go beyond traditional safety.

Looking inside of your safety program to inspire and motivate employees and to overcome complacency is short-sighted. That's because the safety code doesn't address motivation, engagement or teamwork. It focuses on safety rules, procedures, processes and safety compliance - what is actually creating much of the complacency that safety wants to overcome. If you want to fix a recurring problem, you have to find answers beyond your industry. 

Even Albert Einstein said, "We can't solve problems by using the same kind of thinking we used when we created them."


Other departments deal with hearts and minds too.

Have you ever considered that other departments in your organization already struggle with many of the same challenges that you face in safety?

  • Sales Departments struggle to improve their performance numbers
  • Human Resources struggle to keep employees engaged and motivated
  • Managers struggle to lead and coach employees
  • Communications Departments struggle to make an impact with their message

But, HR people know HR. Sales people know sales. Communications people know communications. None of them know safety. You need to pick a solution - a solution you can use now.


I got into safety by accident; just not the kind that creates a sad story to tell from the stage.

kevin-speaking-to-crowdOver two decades ago, I found myself working to improve the leadership skills of a senior management team when their CEO suggested my message would be a perfect fit for their front-line employees. We arranged to have me work with their safety department to prepare a similar leadership presentation focused on safety.

It was a home run and a welcome change up from the typical compliance lectures and rule preaching. That started what has now become an exclusive focus on helping organizations capture the hearts and minds of their employees in safety.

I now encourage the people I work with to live by The Safety Leader's Code.


To capture hearts and minds, you can't be complacent.

If traditional safety methods could capture hearts and minds, it would have been done by now. But, to do it, you need expertise in management, meetings, marketing and motivation; that's the M4 Method™. Traditional safety programs don't have the expertise necessary in all four areas. But, I do.

I will guide you and bring an in-depth knowledge about the requirements of safety and balance it with an external perspective. These processes have been gathered from across a wide cross-section of industries and workplaces and compiled into a series of programs – each with a balanced approach.

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