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Improving safety culture by capturing hearts and minds.

Capturing the hearts and minds of your employees in safety has been talked about, written about, discussed at safety conferences and thought about more than once by you. How is it done? How do you get started? What does hearts and minds look like when you get there? All valid questions and all attainable - with the right plan.

Together, we create a plan and a safety movement where your people are more willing to look out for each other, to be accountable and to increase their participation in safety. A movement that captures the hearts and minds of your people to inspire them to want to work better, safer. More importantly, you take control of your safety program and reduce your worry level which gives you more time to coach better performance.

It starts with a phone call where we have a discussion about the vision for your team. 

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The book that is changing how companies do safety.

Build your safety program around teamwork, get employee buy-in, and curb complacency.

Who is it that is ultimately responsible for capturing the hearts and minds of employees in safety? It should be no surprise that it's the supervisors and front-line safety people. But are they skilled and tooled-up to do it effectively? Have they been armed to appeal to both hearts and minds to be able to create a tight, elite team of performers? 

To capture hearts and minds in safety, you need 4 things: better management skills, engaging safety meetings, an internal marketing strategy and a heavy dose of employee motivation.

Do these 4 things right (the M4 Methodâ„¢) and you will connect and earn the trust of your people. You will build solid teams of safety performers who care about each other, respect each other and look out for each other. And you will build a solid team ready to battle complacency wherever it may be.

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You won't get hearts and minds by focusing on more safety.

To improve safety culture, the answer isn't more safety.

Contrary to what you might think, you won't find the answer to improving safety culture inside your safety program. If traditional safety could improve culture, safety engagement and motivation problems, it would have done it by now.

There are different, better solutions to solve the challenges you're facing. Other industries and workplaces are already doing it. I have assembled three programs to capture hearts and minds: crush complacency, get buy-in, and build teamwork. Let's improve your safety culture.


Safety performance affects your whole organization.

Struggling to get better buy-in from employees isn't just a safety issue. It's everywhere in your organization. Sales departments struggle to improve performance numbers. HR struggles to keep employees engaged and motivated. Communications departments struggle to get the message right. 

But how do you fix it? You could reach out to each department for their departmental expertise. But, HR people know HR. Sales people know sales. Communications people know communications. None of them know safety.

With over 20 years of experience in marketing, communications and management consulting, with a specialty in safety, I bring a new perspective. Together, we develop a plan that engages and energizes your safety culture, gets employees to buy-in to safety, and builds teams that look out for each other. Together, we create a plan and program to capture the hearts and minds of employees in safety.

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