Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

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Check-in Safety Beats Check-box Safety

Posted by Kevin Burns

Apr 17, 2019 11:07:00 AM

You may cover the check-boxes but you need to ensure employees are going to give safety their attention and focus.

Is yours a check-box safety culture? Or a check-in safety culture? What’s the difference? A check-box safety culture is just what the name implies. You go through the checklists and check off the items that you have completed.

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Topics: safety speaker, safety leadership, kevin burns, safety culture, safety marketing, safety compliance, safety communications, safety effectiveness, safety engagement, peoplework, safety complacency, safety moment, safety mindset, safety teamwork, kevin burns safety videos

Safety Conversations Beat Statements

Posted by Kevin Burns

Apr 3, 2019 11:18:21 AM

Have you fallen into the trap of making statements instead of asking questions?

Selling safety to crews can seem overwhelming. Getting your people to see and understand what you see and understand can be frustrating, especially when you don’t achieve the success you think you should have.

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Topics: safety leadership, kevin burns, safety culture, safety marketing, selling safety, safety communications, safety effectiveness, safety message, safety motivation, peoplework, safety complacency, safety mindset, safety teamwork

How to Sell Safety Effectively

Posted by Kevin Burns

Mar 13, 2019 11:04:55 AM

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Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety marketing, selling safety, safety communications, safety effectiveness, safety engagement, m4 method, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

What's Important to Employees in Safety

Posted by Kevin Burns

Feb 27, 2019 11:07:00 AM

You need to connect with employees in driving the things that are important to them.

You feel like you’re saying the right things in safety. Some days your safety performance is great. Other days, you wonder if your team was listening at all. And it frustrates you that just when you seem to be making steps forward, a dumb little incident shows up.

This is where you can change it up.

You need a safety message that resonates, at the right time, saying the right thing so that every employee is working toward common goals in safety. And the goals are not numbers. Stop pitching numbers to your people. Numbers don’t inspire better performance.

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Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety communications, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

Why fixing "safety" frustrates you

Posted by Kevin Burns

Feb 13, 2019 11:07:00 AM

Asking people to think safety doesn’t help; it makes the frustration feel worse.

What part of safety do you want to fix? You will have a problem answering that question specifically. It will frustrate you that you cannot seem to articulate the exact part of safety that you want to fix. And if you feel some frustration, you will better understand why your people have a difficult time also fixing safety, or even rallying around it.

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Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety marketing, safety values, safety communications, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

How to Convince Employees of Safety

Posted by Kevin Burns

Jan 30, 2019 11:07:00 AM

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

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Topics: safety leadership, kevin burns, safety promotion, safety culture, safety buy-in, safety marketing, selling safety, safety values, safety communications, marketing, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

6 Key Parts of Improving Safety Culture

Posted by Kevin Burns

Dec 12, 2018 11:07:00 AM

What employees want from the job can change your culture.

In my last post (When Employees Don't Give You Safety Performance), I presented an overview of what employees want from their supervisors and immediate managers. This time around, we are going to take a look at what employees want from their jobs. Because if they don’t get what they want from their job, why would you expect them to give their best effort, especially in safety?

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Topics: safety leadership, kevin burns, safety culture, safety management, safety marketing, proactive safety, safety communications, safety supervisor, positive safety,, safety commitment, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

When Employees Don't Give You Safety Performance

Posted by Kevin Burns

Dec 5, 2018 11:07:00 AM

If they’re not giving you safety, it’s because you’re not giving them what they want.

To paraphrase a quote, the secret to getting what you want is to help enough other people get what they want. Zig Ziglar said that. He wasn’t wrong. Help enough other people get a win for themselves and they are more likely to help you get your win.

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Topics: safety attitude, safety leadership, kevin burns, safety culture, safety consulting, proactive safety, safety communications, safety supervisor, positive safety,, safety effectiveness, safety commitment, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

3 Strategies to Improve Your Safety Program

Posted by Kevin Burns

Nov 21, 2018 11:07:00 AM

Effective workplaces are those places where employees feel valued, cared for and protected.

Without getting into long descriptions, good workplace safety culture is the result of attitudes and personal and corporate values aligning. If apathy in the workplace exists, little care will be given to safety. When the quality of the work is “good enough,” apathy in safety exists. If employees think it's a lousy place to work, then safety will take a back seat. Poor safety attitudes will impede becoming a top performer. That reflects in both safety and financial performance. A broken safety culture will have an impact on overall corporate performance.

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Topics: safety leadership, kevin burns, safety marketing, proactive safety, safety communications, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility

To Shift Safety, Shift Perspective.

Posted by Kevin Burns

Nov 14, 2018 11:07:00 AM

Your job isn’t to enforce the rules as much as it is to build your team’s performance within the rules.

Top down. That’s how your safety program has probably always been handled. Everything rolls down from the front-office to the front-line.

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Topics: safety leadership, kevin burns, safety compliance, safety communications, safety supervisor, positive safety,, safety effectiveness, safety commitment, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

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