Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

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Why fixing "safety" frustrates you

Posted by Kevin Burns

Feb 13, 2019 11:07:00 AM

Asking people to think safety doesn’t help; it makes the frustration feel worse.

What part of safety do you want to fix? You will have a problem answering that question specifically. It will frustrate you that you cannot seem to articulate the exact part of safety that you want to fix. And if you feel some frustration, you will better understand why your people have a difficult time also fixing safety, or even rallying around it.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety complacency, safety moment, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, safety communications, safety values, safety marketing, safety buy-in, safety culture, kevin burns, safety leadership

How to Convince Employees of Safety

Posted by Kevin Burns

Jan 30, 2019 11:07:00 AM

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

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Topics: kevin burns safety videos, safety teamwork, accelerate safety, safety mindset, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, marketing, safety communications, safety values, selling safety, safety marketing, safety buy-in, safety culture, safety promotion, safety leadership, kevin burns

6 Key Parts of Improving Safety Culture

Posted by Kevin Burns

Dec 12, 2018 11:07:00 AM

What employees want from the job can change your culture.

In my last post (When Employees Don't Give You Safety Performance), I presented an overview of what employees want from their supervisors and immediate managers. This time around, we are going to take a look at what employees want from their jobs. Because if they don’t get what they want from their job, why would you expect them to give their best effort, especially in safety?

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, positive safety,, safety supervisor, safety communications, proactive safety, safety marketing, safety management, safety culture, safety leadership, kevin burns

When Employees Don't Give You Safety Performance

Posted by Kevin Burns

Dec 5, 2018 11:07:00 AM

If they’re not giving you safety, it’s because you’re not giving them what they want.

To paraphrase a quote, the secret to getting what you want is to help enough other people get what they want. Zig Ziglar said that. He wasn’t wrong. Help enough other people get a win for themselves and they are more likely to help you get your win.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, safety effectiveness, positive safety,, safety supervisor, safety communications, proactive safety, safety consulting, safety culture, safety leadership, kevin burns, safety attitude

3 Strategies to Improve Your Safety Program

Posted by Kevin Burns

Nov 21, 2018 11:07:00 AM

Effective workplaces are those places where employees feel valued, cared for and protected.

Without getting into long descriptions, good workplace safety culture is the result of attitudes and personal and corporate values aligning. If apathy in the workplace exists, little care will be given to safety. When the quality of the work is “good enough,” apathy in safety exists. If employees think it's a lousy place to work, then safety will take a back seat. Poor safety attitudes will impede becoming a top performer. That reflects in both safety and financial performance. A broken safety culture will have an impact on overall corporate performance.

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Topics: safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety effectiveness, safety communications, proactive safety, safety marketing, safety leadership, kevin burns

To Shift Safety, Shift Perspective.

Posted by Kevin Burns

Nov 14, 2018 11:07:00 AM

Your job isn’t to enforce the rules as much as it is to build your team’s performance within the rules.

Top down. That’s how your safety program has probably always been handled. Everything rolls down from the front-office to the front-line.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety engagement, safety commitment, safety effectiveness, positive safety,, safety supervisor, safety communications, safety compliance, safety leadership, kevin burns

3 Strategies To Be A Better Safety Coach

Posted by Kevin Burns

Oct 24, 2018 11:07:00 AM

Don’t waste your one-on-one time with your people enforcing rules.

I’ll let you in on a little secret. When employees buy-in to safety, you don’t need to police them anymore. Where you once spent a great deal of time on enforcement, you can now replace with coaching and mentoring. Trust me when I say, coaching and mentoring is infinitely more satisfying.

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Topics: safety teamwork, safety mindset, safety complacency, peoplework, m4 method, safety engagement, safety effectiveness, safety communications, safety values, selling safety, safety management, safety meeting, safety leadership, safety speaker, kevin burns

Stop Dumb Safety Goal-Setting

Posted by Kevin Burns

Oct 17, 2018 11:07:00 AM

Focus on the plan to improve the things you're not already doing. Not the goal.

Once upon a time, in the mid-90’s, I was working in a sales job. At the start of each month, our sales manager would assemble all the sales reps in a room and ask each of us for our specific sales goal for the month. He wasn't asking us what our plan was to make more sales. He was asking for a number.

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Topics: safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, m4 method, safety motivation, safety message, safety effectiveness, safety communications, proactive safety, safety marketing, safety consulting, workplace safety speaker, safety culture, safety leadership, kevin burns, safety speaker

Once You Have A Safety System ... Now What?

Posted by Kevin Burns

Sep 26, 2018 11:07:00 AM

A safety system by itself doesn't make the organization any safer.

Driving instructors have a system for teaching people to drive. Sports coaches have a system for improving player performance. Almost everything in this world has a system. There’s even a system for generating your paycheck. But, the system doesn't pay out unless someone tells it to.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, safety complacency, peoplework, safety motivation, safety engagement, safety effectiveness, positive safety,, safety communications, proactive safety, safety marketing, safety consulting, safety management, safety culture, safety leadership, kevin burns

The One Clarifying Question for Effective Safety Communication

Posted by Kevin Burns

Sep 19, 2018 11:07:00 AM

To improve employee participation in the safety program, clear communications are key.

If you are going to communicate something in safety, what do you want to have happen? How exactly do you want your people to participate?

Informing people isn’t enough anymore. Your people are already bombarded with, on average, four thousand marketing messages each day. Everywhere they look, they are getting access to another message – competing with your safety message - even as recently as this morning. 

But let's say that you are above-average in compelling and engaging your people’s attention during a morning safety meeting, as soon as they leave the meeting, they are faced with hundreds more messages that all compete for attention. So, to combat this, you have to be clear.

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Topics: kevin burns safety videos, safety responsibility, safety teamwork, accelerate safety, safety mindset, safety moment, peoplework, safety blog, safety motivation, safety engagement, safety effectiveness, safety communications, safety marketing, safety consulting, safety management, safety culture, safety meeting, safety leadership, kevin burns

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