Kevin Burns, Calgary-based safety speaker

PeopleWork BlogTips and strategies to help you align the people you employ, to build more leaders, to communicate more effectively all while looking out for each other and keeping each other safe.

Subscribe to Email Updates

How to Sell Safety Effectively

Posted by Kevin Burns

Mar 13, 2019 11:04:55 AM

Read More

Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety marketing, selling safety, safety communications, safety effectiveness, safety engagement, m4 method, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

What's Important to Employees in Safety

Posted by Kevin Burns

Feb 27, 2019 11:07:00 AM

You need to connect with employees in driving the things that are important to them.

You feel like you’re saying the right things in safety. Some days your safety performance is great. Other days, you wonder if your team was listening at all. And it frustrates you that just when you seem to be making steps forward, a dumb little incident shows up.

This is where you can change it up.

You need a safety message that resonates, at the right time, saying the right thing so that every employee is working toward common goals in safety. And the goals are not numbers. Stop pitching numbers to your people. Numbers don’t inspire better performance.

Read More

Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety communications, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

Why fixing "safety" frustrates you

Posted by Kevin Burns

Feb 13, 2019 11:07:00 AM

Asking people to think safety doesn’t help; it makes the frustration feel worse.

What part of safety do you want to fix? You will have a problem answering that question specifically. It will frustrate you that you cannot seem to articulate the exact part of safety that you want to fix. And if you feel some frustration, you will better understand why your people have a difficult time also fixing safety, or even rallying around it.

Read More

Topics: safety leadership, kevin burns, safety culture, safety buy-in, safety marketing, safety values, safety communications, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

How to Convince Employees of Safety

Posted by Kevin Burns

Jan 30, 2019 11:07:00 AM

By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision.

To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team.

Read More

Topics: safety leadership, kevin burns, safety promotion, safety culture, safety buy-in, safety marketing, selling safety, safety values, safety communications, marketing, safety effectiveness, safety engagement, m4 method, safety motivation, peoplework, safety complacency, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

How to Follow-up Your Safety Stand-down

Posted by Kevin Burns

Jan 16, 2019 11:07:00 AM

You need the right message, at the right time, to the right people so that every employee is working toward common goals in safety.

You’re planning a safety stand-down, safety event, safety day, whatever you want to call it. I’ll stick with stand-down. So, you’ve set aside your dates, got a budget from your senior managers and you’re busy making plans for what you are going to do for your stand-down. Now, before you plan any further, I want to pass along some advice that will make your stand-down be much more effective.

Read More

Topics: safety leadership, safety stand-down, safety culture, safety buy-in, safety marketing, selling safety, safety communications, safety effectiveness, m4 method, safety motivation, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, safety responsibility, kevin burns safety videos

"Safety-First" Is Not The Priority Anymore

Posted by Kevin Burns

Oct 10, 2018 11:07:00 AM

What if your "one thing" was to make a difference?

There are no such things as priorities. You can have a priority; one. But you can’t have more than one priority. Besides, it’s not a priority if it competes for attention with other priorities. You can have a lot of things that are important, or urgent or critical. But there is room for only one priority. It is that one priority that you can build a company, an ideal or a movement around.

Read More

Topics: safety leadership, safety buy-in, safety values, safety communications, safety effectiveness, safety engagement, m4 method, safety blog, peoplework, safety complacency, safety moment, safety mindset, accelerate safety, safety teamwork, kevin burns safety videos

3 Ways to Make Safety Meetings Matter

Posted by Kevin Burns

Sep 5, 2018 11:07:00 AM

Are you meeting the needs of your people in safety meetings?

How many times have you seen presenters, with 10 minutes of solid information, stretch it into a 90-minute presentation? How does that happen? Here’s how. The person organizing the safety meeting is trying to fill blocks of time instead of developing content that will make a difference to their people.

Read More

Topics: safety leadership, safety meeting, safety management, safety buy-in, proactive safety, the perfect safety meeting, safety communications, positive safety,, safety effectiveness, safety engagement, safety motivation, safety blog, peoplework, safety complacency, safety moment, safety mindset, safety teamwork, kevin burns safety videos

Make Your Safety Job Redundant

Posted by Kevin Burns

Aug 9, 2018 10:04:14 AM

The safety of others is more important than clinging to your job.

Who is benefitting most from you showing up at work each day? Your co-workers or you? The answer to this question illustrates your intent.

Read More

Topics: safety meeting, safety management, workplace safety speaker, safety buy-in, safety consulting, safety training, proactive safety, safety values, safety effectiveness, safety engagement, safety motivation, safety blog, peoplework, safety moment, safety mindset, safety teamwork, safety responsibility, kevin burns safety videos

7 Essential Parts Of Safety Leadership

Posted by Kevin Burns

Feb 14, 2018 4:00:00 PM

Asking which traits make a good safety leader is like asking which auto parts make the best car.

A question was posed by a safety person asking what are the traits that make up safety leaders? Asking which traits make a good safety leader is like asking which auto parts make the best car. Is it parts that make a customer choose BMW over a Mercedes or a Dodge Ram over a Chevy Silverado? Nope. Not parts. It’s the whole package.

A car is tangible. You can see it, touch it, smell it, hear it and drive it. It is a thing you control when you are behind the wheel. Leadership, of the safety variety, is much the same except you can’t see it, touch it, smell it or hear it. But you can drive it.

Having a collection of car parts on your front lawn is useless. Having those parts assembled by a skilled technician is what makes it a car. Leadership traits mean nothing unless assembled by a skilled technician. Then, the collection of parts must be driven by a proficient driver.

Leadership is not a position. It is an attitude. Management is the position. One has nothing to do with the other. Safety too is an attitude. It is a state of mind and a way of living your life.

Read More

Topics: safety attitude, safety leadership, safety buy-in

Why Safety Leadership Matters

Posted by Kevin Burns

Dec 6, 2017 9:30:00 AM

Safety leadership is about putting leadership skills into the hands of the people who are responsible for safety.

What’s that got to do with me? That is one of the first questions you ask yourself before you commit to doing something, or volunteering for something. You want to see the direct benefit back to you. Even in charitable giving you get a win. That’s why you do it.

Employees respond better to those things in their work where they can see the benefit of their own full participation. Show the employee his or her win and you will get their engagement. Safety is included in that.


Cut through the clutter

Everyone is busy. There are more than enough people asking for your attention and making demands on you each day. You have to be picky about the things that you give your attention to. You do not have an unlimited amount of energy or time. That’s why books and videos and articles and videos on safety get your attention. You have responsibilities in safety. You want resources that help you perform better at safety. Easy peasy. You pick the resources that speak directly to what you’re trying to do. There’s a win for you.

Read More

Topics: safety attitude, safety leadership, kevin burns, safety management, safety buy-in, safety communications, safety leader podcast,, safety blog, peoplework, accelerate safety

Subscribe to Email Updates

Get Kevin’s New Book
Now from Amazon!

In PeopleWork, Kevin Burns presents his M4 Method of people-centered management for safety. Practical, how-to steps that frontline supervisors and safety people can master to promote a relationship-based culture focused on mentoring, coaching, and inspiring teams.

Buy yours today!

Recent Posts