Stop telling employees to be safe. Start showing them why they'd want to be.

Safety? What's in it for employees?

Sound familiar?

  • Your safety meetings feel like a funeral nobody wants to attend.
  • Supervisors are recycling the same tired topics because they've got nothing fresh.
  • You've tried scaring employees into caring about safety and it's not working.
  • Employees hear "safety" and immediately check out.

To keep your team engaged in safety, you need to keep their attention.

Here's the problem with most safety conversations: they're all about what the company needs from employees.

Not what employees get out of it.

And when people don't see their win, they tune out.

The 52 Benefits of Safety flips the script.

Instead of telling employees why they HAVE to be safe, it shows them why they'd WANT to be.

 

52 Benefits of Safety

52 Benefits of Safety is a complete, year-long safety buy-in program. 52 weekly videos.

Each one gives your employees a real, tangible reason to get behind safety — one they actually care about.

Comes with a comprehensive Facilitator Guide with talking points, discussion questions, and coaching tips for every single week.

  • No more scrambling for toolbox talk topics at 6am.
  • No more recycling the same safety stories your team has heard a hundred times.
  • No more eye-rolling when you say the word "safety."
  • Just play the video, use the Facilitator Guide, and let the conversation happen.

Hundreds of frontline supervisors had input

These 52 benefits weren't invented in a boardroom.

They were discovered by hundreds of real frontline supervisors who worked through the exercise of answering one question:

What do employees actually GET from safety?

The answers were so powerful, we turned them into a weekly video series.

3 Steps to Better Safety Meeting Engagement

1

Watch the weekly video

Gather your people to watch the video during a meeting (on a mobile device or computer). Press play. Watch.

2

Use the Facilitator Guide

Flip to that week’s page for the key message, 3 ready-made discussion questions, and a coaching tip. No prep required. Just read and lead.

3

Get team buy-in to safety

Everything is covered. Even the most safety-resistant employees can't possibly have 52 excuses for turning their backs on safety. 

"I feel more confident about how I approach my guys, how we work together, being sensitive to each other, and making our teams better, both in operations and safety."

- Mike S.

09

"I've got a better insight into our employees, their perspective of safety, and what they expect from me. It's improved how our company gets commitment to safety."

- Herbie W.

20

What happens when employees discover safety is FOR them?! 

Here’s what happens when your employees discover that safety isn’t something being done TO them — it’s something that directly benefits them.

They stop resisting. They start engaging. They actually look forward to the conversation.

52 Benefits of Safety gives your safety department a full year of ready-made content that does something no compliance video ever could: it answers the question every employee is silently asking — “What’s in it for me?”

The program includes all 52 weekly videos plus the 52 Benefits of Safety Facilitator Guide with video summaries, key messages, discussion questions, and coaching tips for every week.

 

$2,495 per company.

Immediate access to all 52 videos.
No logins, no passwords, no hassle.