Here's the problem with most safety conversations: they're all about what the company needs from employees.
Not what employees get out of it.
And when people don't see their win, they tune out.
The 52 Benefits of Safety flips the script.
Instead of telling employees why they HAVE to be safe, it shows them why they'd WANT to be.
52 Benefits of Safety is a complete, year-long safety buy-in program. 52 weekly videos.
Each one gives your employees a real, tangible reason to get behind safety — one they actually care about.
Comes with a comprehensive Facilitator Guide with talking points, discussion questions, and coaching tips for every single week.
These 52 benefits weren't invented in a boardroom.
They were discovered by hundreds of real frontline supervisors who worked through the exercise of answering one question:
What do employees actually GET from safety?
The answers were so powerful, we turned them into a weekly video series.
Gather your people to watch the video during a meeting (on a mobile device or computer). Press play. Watch.
Flip to that week’s page for the key message, 3 ready-made discussion questions, and a coaching tip. No prep required. Just read and lead.
Everything is covered. Even the most safety-resistant employees can't possibly have 52 excuses for turning their backs on safety.
"I feel more confident about how I approach my guys, how we work together, being sensitive to each other, and making our teams better, both in operations and safety."
- Mike S.

"I've got a better insight into our employees, their perspective of safety, and what they expect from me. It's improved how our company gets commitment to safety."
- Herbie W.

Here’s what happens when your employees discover that safety isn’t something being done TO them — it’s something that directly benefits them.
They stop resisting. They start engaging. They actually look forward to the conversation.
52 Benefits of Safety gives your safety department a full year of ready-made content that does something no compliance video ever could: it answers the question every employee is silently asking — “What’s in it for me?”
The program includes all 52 weekly videos plus the 52 Benefits of Safety Facilitator Guide with video summaries, key messages, discussion questions, and coaching tips for every week.
Immediate access to all 52 videos.
No logins, no passwords, no hassle.
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