Kevin Burns Blog

The 10% Who Build Your Safety Culture (But You're Ignoring Them)

Posted by Kevin Burns on January 30, 2026

who is your safety messaging talking to? not everyone

Your safety messaging is failing because you're committing marketing's biggest sin: trying to talk to "everyone." When you aim for everyone, you reach no one. The solution? Identify the critical 10% who actually influence your safety culture, and it's not who most safety departments think it is.

The One Person Your Safety Program Is Afraid to Name

Posted by Kevin Burns on January 16, 2026

name the person who controls your safety culture

Every safety program talks about "people" doing things right. Procedures target "people." Behavior-based safety observes "people." The hierarchy of controls protects "people." But ask any anyone to identify exactly which people have the most control over safety culture, and they'll talk about engagement, systems, and culture—anything to avoid naming the specific person who determines whether safety works or fails. And that avoidance isn't accidental. It's deliberate. Because naming that person means admitting your approach has been wrong.

You Can't Fix Culture By Only Focusing On Safety - Here's The Plan

Posted by Kevin Burns on January 6, 2026

why move only one metric when you can move 12?

You can't build a safety culture by only focusing on safety. Here's the leadership problem that's driving your incident rate, AND turnover, AND productivity, AND engagement, AND a dozen other problems ... including safety.

Your Best Supervisors Are Stumbling—And It's Costing You

Posted by Kevin Burns on December 5, 2025

Your supervisors were promoted because they cared about their teams. But nobody taught them how to turn that care into actual leadership. Here's what that's costing you—and how to fix it.

Building Frontline Safety Culture Without Senior Management Support

Posted by Kevin Burns on November 21, 2025

The safety industry insists that a strong safety culture requires senior management support. This belief has become the favorite excuse for poor frontline performance. The truth is, supervisors create a culture through daily relationships with their crews, not through executive endorsements or corporate policies. The supervisor IS the culture for their crew. Companies that equip supervisors with relationship skills get the safety culture they want, regardless of how visible senior management support appears to be.

You Can't Build Safety Culture Without Your Frontline Supervisors

Posted by Kevin Burns on November 7, 2025

relationships, not systems, build safety culture

Your safety culture problem is actually a supervisor development problem. You've invested in systems, procedures, and management commitment, but culture doesn't live there. It lives in the daily relationship between supervisor and team member. That relationship determines whether people speak up about hazards, admit mistakes, and look out for each other. Everything else only works when that relationship is strong. Without strong supervisor relationships as the foundation, your safety program becomes just another step employees are forced to endure.

Your Safety Culture Lives or Dies in the First 90 Days

Posted by Kevin Burns on October 24, 2025

safety culture success is determined in the first 90 days

Your new employees will either embrace or reject your safety culture within their first 90 days. Senior management can set policies and launch initiatives, but they can't create safety culture at the frontline level. New team members are learning something deeper through daily interactions: whether their supervisor genuinely cares about their well-being. The relationship built in those first 90 days determines everything about how that employee approaches safety for their entire time with your company.

Operational Problems Aren't System Failures, They're Relationship Failures!

Posted by Kevin Burns on September 11, 2025

every operational, safety, and retention metric flows through one relationship the one between employee and their supervisor

When your safety numbers are bad, you blame the safety system. When productivity drops, you blame the equipment. When good people quit, you blame the job market. But you're looking in the wrong place. Here's the truth: your operational, safety, and retention problems aren't systems problems. They're relationship problems. And the person who creates or destroys those relationships is your supervisor.

Your Safety Department Is Wasting Money Training the Wrong People

Posted by Kevin Burns on July 4, 2025

Your safety programs are well-designed, but they're missing crucial advocates. While most training budgets focus on safety professionals and managers, the real leverage point is developing the one person who either champions or undermines every initiative you launch. It's time to create safety allies where culture is actually made.

Safety Managers: Your Secret Weapon is Supervisor Development

Posted by Kevin Burns on January 31, 2025

developing supervisors drives breakthrough safety performance

If you're like most safety managers, you've tried everything to improve your safety metrics. New programs. Better PPE. Enhanced training. Stricter policies. Yet somehow, the results never quite meet your expectations. What if the most powerful tool for transforming safety performance isn't another program or policy, but something far more fundamental? What if the key to breakthrough safety performance is already on your payroll just waiting to be developed?

Leadership for frontline industrial supervisors.