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Safety culture through employee buy-in.

We know safety can sometimes be a hard sell for front-line employees. When safety performance drops, the traditional approach is to double-down on rules enforcement. This is where many organizations make a big mistake.

Improving safety performance isn't done through more enforcement of rules and procedures. It's done by getting more employees to buy-in to the safety program. But that takes a very different approach.

So, we created a 3-Step Plan to make that happen.

Watch this short video to learn more.


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You don't need more enforcement, you need more buy-in

Sure, it's hard to get your people on board with safety. If it was easy, everyone would be doing it successfully. Maybe you've tried other tactics like increasing the penalties for non-compliance or adding more meetings, reminders, and process training.

But the one key element that will make employees care about their role in safety is getting them to be part of the solution—to feel like they are in control and have ownership over the process.

It all comes down to this...

When employees feel like they are making a difference, they are willing to give their all to help their employer succeed. Safety is no exception.

When employees and supervisors feel like safety is working for them, that there is a clear benefit to them, they'll go out of their way to help the company thrive.


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It's time for a new approach. It's time for the 3-Step Plan for Safety Buy-in

Step 1: Clarify your safety message.

Create a safety message that sticks.

You feel like you talk endlessly about safety but it doesn’t seem to stick. When dealing with inconsistent safety performance and lack of employee buy-in, the first place to look is your safety message.

Our RYT Program (Rally Your Team) saves hours of time. In fact, in just a few hours, your workplace will have a clear message of safety. The RYT Program will help you outline your foundational safety message, and deliver it in the right voice for maximum impact.

No more generic Internet slogans, or those tired old safety cliches that never work anyway. You will create your own powerful safety statement, using your own people, and your own ideas. And we facilitate and guide you through the process.

What you will develop is a safety rallying statement you and your team will be proud to stand behind.

Go to the RYT Program page. Click below.

Go to RYT Program

Step 2: Build supervisor support for safety. 

Support your supervisors to lead safety.

Supervisors play a critical role in the safety of the workplace. We offer our comprehensive Safety Communications & Coaching for Supervisors Program that targets their unique needs and challenges, and helps them become more effective in their role.

The 12-week program consists of video modules covering key concepts in safety communications, weekly coaching, and facilitated discussions on topics that affect supervisors most. Get your supervisors engaged from day one.

Go to the SCCS Program page to find out more about supervisors' leadership skills.

Go to SCCS Program

Step 3: Say goodbye to boring safety meetings.

Positive safety meetings for employee buy-in.

Don't make employees hate safety meetings by employing bad webinars, worse presenters, and mind-numbing PowerPoint onslaughts. 

Valuable safety meetings need to inspire employees. Safety meetings should create a desire for employees to step up and buy-in to safety as a lifestyle choice - not a compliance program.

Create communications and safety meetings that resonate with employees. Find out more about our approach to front-line safety meetings. Click the link below.

Go to Safety Meetings

Isn't it time to feel proud of safety?

Don't make safety a pain point. Make it a point of pride. 

After 30+ years of working with companies just like yours, we know what makes your employees want to buy-in to safety - and it's not policies, paperwork, and procedures. That's why we developed our 3-Step Plan.

Help your employees get what they really want from the safety program:

  1. A sense of security and control over their work environment
  2. A sense of connection to their supervisor and their fellow workers
  3. A sense of purpose from knowing they are doing their part to make their small part of the world a safer place

Find out how our programs can work for you.

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