Kevin Burns Blog

I ran across another book recently that, on the back cover, suggested that the point of safety was to send people home in the same condition as when they arrived. I shuddered.

Someone muttered that awful send them home safe phrase once and someone else must have thought it was clever. So, they borrowed it and then repeated it to someone else. And that someone must have picked it up and run with it until they had the chance to say it again. Now it's everywhere. And it means nothing.

When employees actively support and participate in safety, they have accepted safety as their way to work. Without the employees’ willingness to support and participate in the safety program, the company's default position becomes things like rules-enforcement. When a workplace is centered around enforcing rules, people become more reluctant to go to work. Morale suffers and you lose your good people.

You’ve probably been frustrated in getting buy-in from your front-line employees. Maybe you’ve gathered your team in a room for a safety event or stand-down. You showed them “safety” videos (I use quotation marks because I’ll bet most of those videos focused on injury, not safety). You instructed them in things like ladder use, handwashing, or lock-out tag-outs.

As much as you think it went well during the stand-down, it didn’t stick. That’s because your stand-down safety event didn’t actually get buy-in.

Your team was doing great in safety and then suddenly, it wasn’t. You’ve been watching the incident numbers inch up over a few months and you are concerned that something bigger is going to happen. You know you need to deal with it before it gets worse. But you don’t know where to start.

And you’re not even sure what the plan is or whether you even have the time needed to fix it. Complacency is the biggest concern of safety professionals and senior managers.

Since the onslaught of COVID-19, safety meetings have changed. Well, we hope they have. Most organizations have been connecting with their distanced employees through electronic means. And that includes safety meetings.

Most safety professionals would freely admit that safety meetings were done badly before COVID. Taking a bad meeting and putting it online is not the answer.

In a supervisory coaching session this week, one of the participants remarked about the cold February temperatures rolling across their region of the country. By the end of the conversation, he suggested that they simply bundle up and go out to do their work. And they take warm-up breaks more often.

Employers, managers and supervisors who do not set clear expectations for their teams are already at a disadvantage. Without a set of clear expectations, you can expect your people to fumble around trying to figure out what’s important to their employers. When people are fumbling to figure out what is important, safety is going to falter.

Why is it that one company can struggle with safety performance while another company, in the same industry, easily excels at safety performance? The answer is in what happens on the ground – with front-line supervisory.

When good employees take pride in their work, they protect that pride by engaging in safety.

Without getting into long descriptions, good workplace safety culture is the result of attitudes and personal and corporate values aligning. If apathy in the workplace exists, little care will be given to safety.

Fifteen years ago, I was conducting a leadership workshop with a group of senior managers at an oil and gas drilling company. At one point during our meeting, one of the senior managers began lamenting the recent departure of one of their drilling rig managers to a competitor.

Three months previous, the rig manager left for another drilling company. And his departure was still being felt.

I was confused as to why there seemed to be so much concern and discussion at the loss of a single rig manager still after ninety days. Then I was informed that over the three months following the rig manager’s departure, each of the 8 members of that rig manager’s team had also handed in their resignations. All left to join their old boss at the new company.

The company hadn’t lost just one person. They had lost nine – the whole crew.

My first thought was, “wow, we need to create more of those kinds of supervisors.”

Numbers don't sell anything.

The furnace in our house is 96.1% efficient. The water softener regenerates every 1000 gallons. The home office workspace is 350 sq.ft. The sound-reducing acoustical-drywall treatments have reduced ambient noise from 47db to 26db. Converting to LED bulbs throughout the house reduced energy consumption by 25% in the first month. Want to buy a house?

Numbers don’t sell houses. Mileage numbers don’t sell cars. You don’t lead with numbers to sell anything. In fact, in a Real Estate listing, you will find the numbers in the footnotes. Vehicle mileage and fuel economy numbers are found on the back page of the brochure.

Truthfully, people buy emotionally and justify their decision with logic and facts. People buy-in to things and ideas that will improve their lives in some way (safety included). They use numbers to support their decision.

Let's use the example of Real Estate. A compelling Real Estate listing does not lead with numbers. It leads with a quality-of-life benefit statement - something that evokes an image or an emotion.

• Skip the commute and work from home in one of two offices.
• Enjoy expansive mountain views on three floors.
• Relax with a glass of wine watching the most spectacular sunsets.
• Take advantage of the peace and tranquility of near-country living.

When you lead off with benefits to the buyer, you create a more compelling statement. These are the kinds of images people want to envision when they are looking for a place to settle their family. The best statements use words that evoke a vision, a feeling, an emotion.