Build supervisory leadership skills.
Give supervisors the tools to succeed.
Grow more long-term leaders.
You run a solid operation with good equipment, proven processes, and safety standards that work. But your supervisors are learning how to manage people through trial and error. On your best employees.
Some teams perform consistently while others struggle with identical equipment and processes. Good people walk out for competitors where supervisors know how to connect with them. Problems that should be solved on the floor keep landing on your desk.
Retention - Good people don't quit companies. They quit supervisors who don't know how to value them. Every exit interview that says "better opportunity" is actually a supervisor problem in disguise.
Productivity - Same equipment. Same processes. Wildly different output depending on who's supervising. That gap isn't mechanical. It's people leadership.
Safety - Compliance gets you the minimum. A supervisor who knows how to lead people gets you a team that looks out for each other without being told. That's the difference between a safety program and a safety culture.
And at least a dozen more metrics.
More than 1,000 industrial supervisors have been through this program. We know what works and what doesn't. The solution isn't hope — it's real training.
Build People Skills Foundation
Your supervisors learn the seven skills employees actually want from them (technical skills rank last).
Build Confidence
They discover how to coach and motivate instead of just giving orders, creating teams that solve problems independently.
Get Everyone Leading the Same Way
All supervisors learn the same proven approach, so you stop getting different results from different shifts.
Your supervisors need this training. The only question is which path gets them there.
The difference isn't about company size or budget. It's about one thing: your operational reality.
Can you get your group of 12-15 supervisors aligned every week for a live coaching Zoom call with Kevin Burns for 7 weeks in a row?
If the answer is yes, then the Academy is built for you.
If no, because shift schedules, multiple locations, time zones, or rotating crews make it difficult to schedule a group, then Core Essentials is the program each of your supervisors can benefit from.
Both programs deliver the same proven framework.
The same content that has transformed over 1,000 industrial supervisors into leaders their teams actually want to follow. The difference lies in how that learning is delivered — and whether it's tailored to your specific operation or designed to work for any industrial company.
PeopleWork Supervisor Core Essentials + User Workbook — $995Your supervisor starts today. Core Essentials is the complete 8-week program — 38 video lessons plus a structured workbook that guides every supervisor through the content, the reflection, and the action steps.
One video per day. One lesson at a time. Under 10 minutes a day.
The Workbook does what a live coaching call would otherwise do. It asks the hard questions. It demands reflection. It requires action before moving on. Follow the program, and the learning is real.
By the end of 60 days, your supervisor has eliminated the two-year trial-and-error phase that most supervisors go through — experimenting on their team, making avoidable mistakes, losing people's trust before they figure out how to earn it.
Core Essentials is the right choice when:
— Scheduling a cohort for weekly Zoom calls isn't realistic for your operation
— You have supervisors across multiple locations or time zones
— Shift schedules and rotating crews make group alignment impossible
— You need someone developing leadership skills starting this week — not next quarter
One program. One supervisor. Immediate.
PeopleWork Supervisor Academy — $15,000The full 58-week transformation for groups of 12-15 of your supervisors at a time - specifically for your company.
This is the same foundational content as Core Essentials — but with Kevin Burns in the (virtual) room with your supervisors for the entire intensive phase, and ongoing support for the full year that follows.
This isn't a self-directed program. It's a company-specific experience. Kevin's live coaching calls aren't generic. They address your supervisors' actual situations — your industry, your operation, your team dynamics, the specific problems landing on your desk right now.
Then, after the intensive 8 weeks, 44 weeks of Monday Mentor support keep the momentum going. And 52 Benefits of Safety gives your supervisors a weekly safety conversation tool for the entire year.
The Academy is the right choice when:
— You can align a cohort of 12-15 supervisors for weekly sessions
— You want Kevin working directly with your team on your specific challenges
— You're ready for the full 58-week transformation with ongoing coaching and support
— You want 52 Benefits of Safety built into the program
This program takes planning. Finding the right time, aligning schedules, and building the cohort. It's worth it. But it doesn't start tomorrow.
These programs share the same content foundation. A supervisor who completes Core Essentials has covered the same learning as the Academy's first 8 weeks. For that reason, a supervisor can't do both. Choose the path that fits your situation — and commit to it.
That said, Core Essentials and the Academy can absolutely coexist in the same company.
Supervisors at locations where logistics allow it can go through the Academy.
Supervisors where scheduling is impossible can go through Core Essentials.
Both groups acquire the same foundational skills.
This was such an eye-opener for me in the way I approach people, and my attitude. This is some of the best training I've ever been involved with.
For 30 years I've been in some type of management position and have seen myself in a lot of the segments discussed in this program. But now I have new tools and techniques to get better results.
I think it's a great program. I wish I'd had it earlier in my career. I will use these tools on a daily basis.
Week 1: The Introductory Week
Your supervisor gets oriented to the CareFull supervisor concept — the mindset shift that underpins everything that follows. They set up their daily 10-minute learning window and commit to the program.
Weeks 2-8: One Module Per Week
Seven modules. Five video lessons per module. One lesson per day, under 10 minutes each. After each video, your supervisor opens the workbook, reflects on what they learned, answers the hard questions, and commits to one specific action before the next lesson.
The workbook isn't optional. It's where the learning becomes behavior change.
The 60-Day Outcome
By the end of 8 weeks, your supervisor has covered the same foundational framework that has transformed over 1,000 industrial supervisors. No trial and error. No experimenting on their team. No waiting to figure it out on their own.
They finish knowing exactly what kind of leader they want to be — and having already started becoming that person.
Weeks 1-8: The Intensive Foundation (60 days)
Your supervisors go through our 7 CareFull Supervisor modules - the core training that changes how they see their role. They get daily video lessons (under 10 minutes each) delivered by email so they can watch whenever and wherever they are. Then, we supplement their learning with 7 weekly live coaching Zoom calls with Kevin Burns.
Weeks 9-58: Ongoing Support
After the intensive 60-day learning, supervisors continue with twice-weekly support. They're building habits, not just learning concepts. We set a weekly mindset on Mondays (and review the learning materials, latest trends and discuss business books that can help), and then we focus on getting employee buy-in to safety every Friday with a new video from the 52 Benefits of Safety program for frontline employees.
No Operational Disruption
All video lessons are under 10 minutes. All Zoom coaching sessions are scheduled around your operations and schedule. Supervisors don't leave the floor for days at a time - they learn while they work. Moments after learning, they can be front-facing their teams, putting into practice what they just learned.
Seriously, where are you going to find another program designed like this without building it yourself? And why would you build it yourself when you could start your team of supervisors next Monday?
Module 1: Know Your Role
Your supervisors discover the seven skills employees actually want from them (technical skills rank dead last). They learn why being a "gunslinger" who handles everything alone destroys team cohesiveness, and how to become the example they'd want to work for.
Module 2: Become Premium-Brand
Your supervisors understand they already have a brand - the question is whether employees see them as "budget-brand" or "premium-brand." They learn what makes the difference and how to build engagement that keeps good people around.
Module 3: Focus Down, Not Up
Your supervisors stop trying to impress you and start focusing on their team. They learn why people don't leave jobs - they leave supervisors - and get three things they can do immediately to be more effective.
Module 4: Create Elite Teams
Your supervisors learn what separates elite teams from ordinary ones: certainty and trust. They learn the three types of supervisors and why only one creates elite-level performance. They get tools for setting standards, identifying team strengths, and building mission focus.
Module 5: Selling the Safety Brand
Your supervisors learn how to get genuine buy-in to safety instead of just compliance. They learn how to "sell" safety by getting permission to help people be better, and what benefits employees actually get from working safely.
Module 6: Motivating Your Team
Your supervisors learn what really motivates people (hint: it's not money). They learn the six things more important to employees than pay, and how to use safety meetings the way sports teams use pre-game talks - to build buy-in and enthusiasm.
Module 7: The Supervisor As Coach
Your supervisors learn how to replace chasing people with coaching and mentoring. They learn why consistency builds trust, why conversations matter more than commands, and four things they should be talking about in safety meetings to make them actually work.
And your frontline supervisors can't build one without the right people skills.
Every metric your company measures — safety, retention, productivity, quality, engagement — is touched by your supervisors every single day.
Without the skills to lead people, they're guessing. And your employees are paying for it.
Both programs deliver the same foundational content — the same 7 modules, the same proven framework that has transformed over 1,000 industrial supervisors. The difference is how that learning gets delivered.
Core Essentials is self-directed. One supervisor, one workbook, starts immediately. No scheduling required.
The Academy is company-specific. Kevin works directly with your cohort of 12-15 supervisors over 58 weeks — live coaching calls built around your operation, your industry, and your team dynamics. Plus 44 weeks of Monday Mentor support and 52 Benefits of Safety included.
Because the content foundation is the same, a supervisor who completes Core Essentials has already covered the Academy's first 8 weeks. For that reason the two programs are mutually exclusive for any individual supervisor. Choose the path that fits your situation and commit to it.
It's a year-long employee engagement program — 52 short videos, one per week, each giving your employees a specific reason to buy in to safety. It comes with a Facilitator's Guide that has discussion questions and coaching tips for every week. Your supervisors or safety managers play one video per week at crew meetings or toolbox talks. No preparation needed. It's not a course your supervisors take — it's a tool they use with their teams all year long.
That's exactly why we built both programs the way we did.
Core Essentials requires no scheduling at all. Your supervisor watches one video per day, under 10 minutes, whenever it fits their shift. No cohort to organize. No Zoom calls to schedule. No operational disruption. They start today.
The Academy is equally non-disruptive. All video lessons are under 10 minutes. The weekly Zoom coaching sessions are scheduled around your operations.
Supervisors don't leave the floor for days at a time — they learn while they work.
If your supervisors can't find 10 minutes in their day to get better at the job, that's worth paying attention to.
For the Academy, we can provide your operations or safety manager with backend access to view engagement stats — who's watching and who isn't.
For Core Essentials, progress tracking is straightforward — check in with your supervisor regularly and watch what changes on the floor.
You'll see it in team performance, fewer escalated problems, improved retention, and more safety feedback from employees.
All video content in both programs features Kevin Burns — founder of the PeopleWork Supervisor Academy and author of the international bestseller PeopleWork: The Human Touch in Workplace Safety and The CareFull Supervisor.
For Core Essentials, there's no minimum to get started. If you have one supervisor, you can start today.
For the Academy, you will need a cohort of 12-15 supervisors to get started. That can include supervisors, lead hands, forepersons, shift leads, managers, and senior leaders.
Got 12? Let's get started.
Both programs share the very same video learning content.
Once an individual supervisor completes Core Essentials, they have already covered the Academy's first 8 weeks. Putting them through the Academy after that would be repeating the same learning.
But if you have a group of supervisors at one or more locations who can all be available to start at the same time and be available each week to attend the live coaching calls, they can go through the Academy.
Supervisors where that kind of group scheduling is just not possible can go through Core Essentials. Both groups end up with the same foundational skills.
Your supervisors are experimenting on your employees right now. Every single day without the right people skills costs you — in turnover, safety incidents, problems that land on your desk instead of getting solved on the floor.
You already know something has to change.
The only question left is which path fits your operation.
Core Essentials starts today. The Academy starts with a conversation.
Either way — your supervisors stop rolling the dice on Monday.