--- title: Kevin Burns Blog | safety leadership (4) description: safety leadership | Tools and strategies to build supervisor leadership, clarify the safety message, and get employee buy-in. (4) --- Kevin Burns Blog | safety leadership (4) [![KevBurns Learning: We teach industrial supervisors how to be really great leaders.](https://www.kevburns.com/hs-fs/hubfs/Kev-Burns-Learning-white.png?width=240&height=118&name=Kev-Burns-Learning-white.png "KevBurns Learning: We teach industrial supervisors how to be really great leaders.")](https://www.kevburns.com/) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Academy](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Academy](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) # Kevin Burns Blog #### Leadership for frontline industrial supervisors. [Current Articles](https://www.kevburns.com/blog) [RSS](https://www.kevburns.com/blog/rss.xml) [Why Work With Kevin?](https://www.kevburns.com/about-kevin-burns) - [safety leadership (247)](https://www.kevburns.com/blog/topic/safety-leadership) - [safety culture (166)](https://www.kevburns.com/blog/topic/safety-culture) - [kevin burns (139)](https://www.kevburns.com/blog/topic/kevin-burns) - [safety buy-in (125)](https://www.kevburns.com/blog/topic/safety-buy-in) - [peoplework (96)](https://www.kevburns.com/blog/topic/peoplework) - [the carefull supervisor (90)](https://www.kevburns.com/blog/topic/the-carefull-supervisor) - [safety meeting (74)](https://www.kevburns.com/blog/topic/safety-meeting) - [supervisor training (66)](https://www.kevburns.com/blog/topic/supervisor-training) - [PeopleWork Supervisor Academy (60)](https://www.kevburns.com/blog/topic/peoplework-supervisor-academy) - [safety speaker (60)](https://www.kevburns.com/blog/topic/safety-speaker) - [safety marketing (59)](https://www.kevburns.com/blog/topic/safety-marketing) - 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[workplace wellness (1)](https://www.kevburns.com/blog/topic/workplace-wellness) - [world-class safety program (1)](https://www.kevburns.com/blog/topic/world-class-safety-program) See all ## [Focus on Safety Benefits, Not Numbers](https://www.kevburns.com/blog/focus-on-safety-benefits-not-numbers) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 14, 2020 [![Focus on Safety Benefits, Not Numbers](https://www.kevburns.com/hs-fs/hubfs/stats-1.jpg?width=900&name=stats-1.jpg)](https://www.kevburns.com/blog/focus-on-safety-benefits-not-numbers) Numbers don't sell anything. The furnace in our house is 96.1% efficient. The water softener regenerates every 1000 gallons. The home office workspace is 350 sq.ft. The sound-reducing acoustical-drywall treatments have reduced ambient noise from 47db to 26db. Converting to LED bulbs throughout the house reduced energy consumption by 25% in the first month. Want to buy a house? Numbers don’t sell houses. Mileage numbers don’t sell cars. You don’t lead with numbers to sell anything. In fact, in a Real Estate listing, you will find the numbers in the footnotes. Vehicle mileage and fuel economy numbers are found on the back page of the brochure. Truthfully, people buy emotionally and justify their decision with logic and facts. People buy-in to things and ideas that will improve their lives in some way (safety included). They use numbers to support their decision. Let's use the example of Real Estate. A compelling Real Estate listing does not lead with numbers. It leads with a quality-of-life benefit statement - something that evokes an image or an emotion. Skip the commute and work from home in one of two offices. Enjoy expansive mountain views on three floors. Relax with a glass of wine watching the most spectacular sunsets. Take advantage of the peace and tranquility of near-country living. When you lead off with benefits to the buyer, you create a more compelling statement. These are the kinds of images people want to envision when they are looking for a place to settle their family. The best statements use words that evoke a vision, a feeling, an emotion. [Read More](https://www.kevburns.com/blog/focus-on-safety-benefits-not-numbers) ## [Your Next Ideal Supervisor Must Include These Traits](https://www.kevburns.com/blog/your-next-ideal-supervisor-must-include-these-traits) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 7, 2020 [![Your Next Ideal Supervisor Must Include These Traits](https://www.kevburns.com/hs-fs/hubfs/web01.jpg?width=900&name=web01.jpg)](https://www.kevburns.com/blog/your-next-ideal-supervisor-must-include-these-traits) A supervisor who cares about their team, cares about their safety. A 20-year trades ticket or 20 years of job experience essentially becomes useless the moment a frontline employee becomes a supervisor. Not that 20-years of experience will no longer be needed, but largely a supervisor does not do the frontline work anymore. They now supervise frontline work. And that requires a completely different skillset. Effective supervisors need coaching skills, communications skills, people skills, management skills, leadership skills. Eighty percent of a supervisor’s day is spent coaching, communicating, managing, leading, and dealing with people. So, when companies promote one of their frontline employees into a supervisory position, are they setting that supervisor up to win? [Read More](https://www.kevburns.com/blog/your-next-ideal-supervisor-must-include-these-traits) ## [Why do we expect they know what to do in safety?](https://www.kevburns.com/blog/why-do-we-expect-they-know-what-to-do-in-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on September 30, 2020 [![Why do we expect they know what to do in safety?](https://www.kevburns.com/hs-fs/hubfs/influence.jpg?width=900&name=influence.jpg)](https://www.kevburns.com/blog/why-do-we-expect-they-know-what-to-do-in-safety) We promote frontline employees into supervisory positions without ensuring they have skills development in coaching, communications, safety, and empowerment. And then we expect that they will know exactly what to do? Fifteen years ago, while awaiting a flight, I had a conversation with a frontline supervisor who was working at an oilsands site in Northern Alberta. John had a commanding presence with his loud, gravelly voice. He had been supervising a team of 16 for several years at that time. He was proud of the work he did and prouder of his team. “I have my electricians’ ticket, my plumber’s ticket, and a steamfitter’s ticket,” he beamed. “My dad always said to me that they can take your job, but they can never take your paper. As long as you have your paper, you can always land somewhere.” “I tell my team to get paper for themselves. To become the best in their field because when you’re the best, you’re more valuable,” he smiled. “And I want my guys to not just be looked after, but to exceed me.” John also admitted that since becoming a supervisor, he didn’t use much of the knowledge gained from getting his tickets. He knew that the skills he needed most of all were good coaching skills, a caring demeanor, good communication skills, and a genuine desire to help his team exceed even his own skill-level. [Read More](https://www.kevburns.com/blog/why-do-we-expect-they-know-what-to-do-in-safety) ## [Create A Positive, Motivated Team in Safety](https://www.kevburns.com/blog/create-a-positive-motivated-team-in-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![Create A Positive, Motivated Team in Safety](https://www.kevburns.com/hs-fs/hubfs/067vidthumb.png?width=900&name=067vidthumb.png)](https://www.kevburns.com/blog/create-a-positive-motivated-team-in-safety) How many of your safety meetings are focused on benefits of safety instead of being focused on rules? Let’s look at some of the benefits of safety. [Read More](https://www.kevburns.com/blog/create-a-positive-motivated-team-in-safety) ## [Are You The Safety Leader Your Team Needs?](https://www.kevburns.com/blog/are-you-the-safety-leader-your-team-needs) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![are you the safety leader your team needs by kevin burns](https://www.kevburns.com/hs-fs/hubfs/065VidThumb.png?width=900&name=065VidThumb.png)](https://www.kevburns.com/blog/are-you-the-safety-leader-your-team-needs) What would it take for your team to perform better in all things including safety? And are you the person who can get them there? [Read More](https://www.kevburns.com/blog/are-you-the-safety-leader-your-team-needs) ## [Do You Know Your Real Safety Role?](https://www.kevburns.com/blog/do-you-know-your-real-safety-role) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![Do You Know Your Real Safety Role?](https://www.kevburns.com/hs-fs/hubfs/064VidThumb.png?width=900&name=064VidThumb.png)](https://www.kevburns.com/blog/do-you-know-your-real-safety-role) What really is your role as a supervisor, a manager or even a front-line safety person? Knowing that role and accepting it can dramatically increase your effectiveness, help to overcome complacency and build teams who care about each other. [Read More](https://www.kevburns.com/blog/do-you-know-your-real-safety-role) ## [What Old Teachers Can Teach Us About Safety Leadership](https://www.kevburns.com/blog/what-old-teachers-can-teach-about-safety-leadership) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![Old teachers can teach us plenty about safety leadership](https://www.kevburns.com/hs-fs/hubfs/063%20VidThumb.png?width=900&name=063%20VidThumb.png)](https://www.kevburns.com/blog/what-old-teachers-can-teach-about-safety-leadership) How did you get to where you are? And who were the people who you depended on to help? The answers to those questions can help you become a better safety leader. [Read More](https://www.kevburns.com/blog/what-old-teachers-can-teach-about-safety-leadership) ## [Senior Management Doesn't Support Safety](https://www.kevburns.com/blog/senior-management-doesnt-support-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![Senior Management Doesn't Support Safety](https://www.kevburns.com/hs-fs/hubfs/059VidThumb.png?width=900&name=059VidThumb.png)](https://www.kevburns.com/blog/senior-management-doesnt-support-safety) Have you ever said out loud (or secretly wished) that senior management would openly show their support for safety so that the team would perform better in safety? Well, it turns out that you don’t need their help. Here’s what to do instead. [Read More](https://www.kevburns.com/blog/senior-management-doesnt-support-safety) ## [Do You Want To Lower Safety Numbers or Improve Safety Culture?](https://www.kevburns.com/blog/lower-safety-numbers-or-improve-culture) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![056VidThumb](https://www.kevburns.com/hs-fs/hubfs/056VidThumb.png?width=900&name=056VidThumb.png)](https://www.kevburns.com/blog/lower-safety-numbers-or-improve-culture) You know that you want to improve your safety culture. You just may not be going about it the right way. So, let’s give you a tip on where to start to improve safety culture the more effective way. [Read More](https://www.kevburns.com/blog/lower-safety-numbers-or-improve-culture) ## [Safety Only Needs Ten Percent Buy-in](https://www.kevburns.com/blog/safety-only-needs-ten-percent-buy-in) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![054BlogThumb](https://www.kevburns.com/hs-fs/hubfs/054BlogThumb.png?width=900&name=054BlogThumb.png)](https://www.kevburns.com/blog/safety-only-needs-ten-percent-buy-in) You don’t need more rules and procedures in safety. You need more people to buy-in to what you are trying to do in safety. That is a very different issue. And it requires a different set of skills to capture hearts and minds of employees in safety. If you’ve adopted a leadership mindset, then you will have already spent time envisioning what needs fixing in your safety program. Without spending time to assess what’s wrong, you can’t possibly improve your program. Without a vision of where you would like to end up, you’ll stay stuck right where you are. [Read More](https://www.kevburns.com/blog/safety-only-needs-ten-percent-buy-in) [Previous](https://www.kevburns.com/blog/topic/safety-leadership/page/3) [All posts](https://www.kevburns.com/blog/all) [Next](https://www.kevburns.com/blog/topic/safety-leadership/page/5) ### Subscribe to Kevin's Blog Get insights and strategies to build the leadership skills employees want their supervisors to have! Subscribe now. --- Kevin Burns' newest book, **The CareFull Supervisor**. This is the book that every frontline supervisor should read.   ![carefull-supervisor-3d-covers-400-1](https://www.kevburns.com/hs-fs/hubfs/carefull-supervisor-3d-covers-400-1.png?width=253&height=253&name=carefull-supervisor-3d-covers-400-1.png)   **BUY NOW:** [Amazon](https://www.amazon.com/CareFull-Supervisor-Tools-Succeed-Employees/dp/1039197256)| [B&N](https://www.barnesandnoble.com/w/the-carefull-supervisor-kevin-burns/1144577942) | [Indigo](https://www.indigo.ca/en-ca/the-carefull-supervisor-the-tools-to-succeed-and-be-the-supervisor-employees-want-to-have/9781039197268.html)| [FreisenPress](https://books.friesenpress.com/store/title/119734000383321344)| [Kobo](https://www.kobo.com/ca/en/ebook/the-carefull-supervisor)| Audible --- ### Recent Posts - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Academy](https://www.kevburns.com/supervisors) - [Blog](https://www.kevburns.com/blog) #### © 2026 PeopleWork Align Inc. 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