Under 10 minutes a day.
Coaching, not training.
Zero job disruption.
Problems keep landing on your desk. Your safety program isn't getting buy-in. Good people leave, or new hires don't show up at all.
Here's what's behind it. Pay is competitive everywhere, so employees choose where to work based on who they'll be working for. They expect a boss who coaches them. But most supervisors got a Hope Promotion: they were the best at the work, so they became supervisors, and people hoped they'd figure out the people-leading part on their own.
It used to work. Today it's a big driver of no-shows, turnover, and low engagement.
Retention - Good people don't quit companies. They quit supervisors who don't know how to value them. Every exit interview that says "better opportunity" is actually a supervisor problem in disguise.
Productivity - Same equipment. Same processes. Wildly different output depending on who's supervising. That gap isn't mechanical. It's people-leading skills.
Safety - Compliance gets you the minimum. A supervisor who knows how to lead people gets you a team that looks out for each other without being told. That's the difference between a safety program and a safety culture.
And at least a dozen more metrics.
More than 1,000 industrial supervisors have been through this program. We know what works and what doesn't. The solution isn't hope. It's coaching in people-leading skills.
Build People-Leading Foundation
Your supervisors learn the seven skills employees actually want from them (technical skills rank last).
Build Confidence
They discover how to coach and motivate instead of just giving orders, so their teams solve more problems on their own.
Lead As Themselves
No scripts. Every supervisor learns the people-leading skills to lead as their authentic self.
Weeks 1-8: The Foundation
Your supervisors go through the 7 CareFull Supervisor modules, the core lessons that change how they see their role.
They receive a daily video lesson under 10 minutes by email, so they can watch it whenever and wherever they are. Each one is designed to be used the same day.
Once a week, the group meets live on Zoom with Kevin Burns for a one-hour coaching session (7 sessions).
Weeks 9-58: Ongoing Support
After the first eight weeks, your supervisors keep learning twice a week. They're building habits, not just learning ideas.
Monday Mentor sets the mindset for the week every Monday (reviewing what they've learned, current trends, and business books that can help).
Every Friday, a new video from 52 Benefits of Safety helps them get employee buy-in to safety.
No Operational Disruption
Every video lesson is under 10 minutes. The weekly Zoom coaching sessions are scheduled around your operations.
Supervisors don't leave their teams for days at a time. They learn while they work, and minutes after a lesson, they can put it to use with their crew.
Where else are you going to find a program built like this, without building it yourself? And why build it yourself when your supervisors could start next Monday?
PeopleWork Supervisor is not always the right fit for every company.
Here's the honest list.
This was such an eye-opener for me in the way I approach people, and my attitude. This is some of the best training I've ever been involved with.
For 30 years I've been in some type of management position and have seen myself in a lot of the segments discussed in this program. But now I have new tools and techniques to get better results.
I think it's a great program. I wish I'd had it earlier in my career. I will use these tools on a daily basis.
Module 1: Know Your Role
Your supervisors discover the seven skills employees actually want from them (technical skills rank dead last). They learn why being a "gunslinger" who handles everything alone breaks down a team, and how to become the example they'd want to work for.
Module 2: Become Premium-Brand
Your supervisors learn they already have a brand. The question is whether employees see them as "budget-brand" or "premium-brand." They learn what makes the difference, and how to build the engagement that keeps good people around.
Module 3: Focus Down, Not Up
Your supervisors stop trying to impress you and start focusing on their team. They learn why people don't leave jobs, they leave supervisors, and get three things they can do right away to be more effective.
Module 4: Create Elite Teams
Your supervisors learn what separates elite teams from ordinary ones: certainty and trust. They learn the three types of supervisors and why only one creates elite-level performance. They get tools for setting standards, finding team strengths, and building a shared mission.
Module 5: Selling the Safety Brand
Your supervisors learn how to get real buy-in to safety instead of just compliance. They learn how to "sell" safety by earning permission to help people be better, and what employees actually get from working safely.
Module 6: Motivating Your Team
Your supervisors learn what really motivates people (hint: it's not money). They learn the six things that matter more to employees than pay, and how to use safety meetings the way sports teams use pre-game talks: to build buy-in and enthusiasm.
Module 7: The Supervisor As Coach
Your supervisors learn how to replace chasing people with coaching and mentoring. They learn why consistency builds trust, why conversations matter more than commands, and four things to talk about in safety meetings to make them work.
Start with your strongest supervisors, the ones your crews already trust. They become the mentors for the groups that follow. And you can watch the lessons too, so you can talk with your supervisors about what they're learning and build a stronger team.
Yes. Even supervisors who've been in the role for years tell us they wish they'd had this earlier. Most have never had any people-leading skills development, so they don't know what they don't know.
Some of the worst supervisors I ever worked for thought they were amazing bosses. Many of our graduates were highly experienced supervisors who had their eyes opened to ideas and approaches they never knew existed.
It's a year-long employee engagement program: 52 short videos, one a week, each giving your employees a specific reason to buy in to safety. It includes a Facilitator's Guide with discussion questions and coaching tips for each week.
Your supervisors or safety managers play one video a week at crew meetings or toolbox talks. No preparation needed. It's not a course your supervisors take. It's a coaching tool they use with their teams year-round.
That's exactly why the Academy is built the way it is. Every video lesson is under 10 minutes. We schedule weekly Zoom coaching sessions around your operations.
Supervisors don't leave their teams for days at a time. They learn while they work. If your supervisors can't find 10 minutes a day to get better at the job, that's worth paying attention to.
You'll see it in your results: fewer problems landing on your desk, better retention, and more safety feedback from employees.
But the best way to track progress is to talk with your supervisors about what they're learning.
All video content features Kevin Burns, founder of the PeopleWork Supervisor Academy and author of the international bestseller PeopleWork: The Human Touch in Workplace Safety and The CareFull Supervisor.
To get started with the Academy, you'll need a group of 12 to 15 supervisors. That can include supervisors, lead hands, forepersons, shift leads, and managers. Got 12? Let's get started.
Tell us what you're seeing. Talk with Kevin directly, and you'll come away with a clearer picture of what's behind it, and whether it makes sense to work together. If it isn't a good fit, we'll tell you.