(Video) It Seems Like Your People Don't Care About Safety, But...

It seems like your people don't care about safety, but they do. Yes, your people do care about safety. They just don't care the way you care about it, because they see safety differently than you do.

Everyone cares about something. However, what's appealing and motivating to you is not always appealing and motivating to someone else. Your goals for safety improvement may be important to you, but your people need to have a benefit in working harder to reach those goals.

In this video, Kevin discusses what you can do to help your people see how important the safety goals are and what you must do first to bring each of your team members on-side to want to work toward better safety performance.

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Kevin Burns is a management consultant, safety speaker and author of "PeopleWork: The Human Touch in Workplace Safety." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations align their people, leadership, communication and safety to improve performance and culture.

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Topics: safety attitude, kevin burns, safety culture, workplace safety speaker, safety consulting, safety marketing, safety manager, selling safety, safety communications, safety supervisor, positive safety,, safety effectiveness, safety commitment, safety engagement, safety motivation, peoplework, safety complacency, safety mindset, safety teamwork