--- title: (Video) It Seems Like Your People Don't Care About Safety, But... description: People do care about safety. They just don't care the same way you care about it, because they see safety differently than you do. image: https://www.kevburns.com/hubfs/thumb-6.png --- (Video) It Seems Like Your People Don't Care About Safety, But... [![KevBurns Learning: We teach industrial supervisors how to be really great leaders.](https://www.kevburns.com/hs-fs/hubfs/Kev-Burns-Learning-white.png?width=240&height=118&name=Kev-Burns-Learning-white.png "KevBurns Learning: We teach industrial supervisors how to be really great leaders.")](https://www.kevburns.com/) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [Try First 6 Days Free](https://www.kevburns.com/6days) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Operational](https://www.kevburns.com/operational-issues) - [Growth](https://www.kevburns.com/growth-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Training](https://www.kevburns.com/supervisors) - [Try First 6 Days Free](https://www.kevburns.com/6days) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Operational](https://www.kevburns.com/operational-issues) - [Growth](https://www.kevburns.com/growth-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) # Kevin Burns Blog #### Improve safety culture. Build teamwork. Get employee buy-in. [Current Articles](https://www.kevburns.com/blog) [RSS](https://www.kevburns.com/blog/rss.xml) [Why Work With Kevin?](https://www.kevburns.com/about-kevin-burns) # (Video) It Seems Like Your People Don't Care About Safety, But... Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 It seems like your people don't care about safety, but they do. Yes, your people do care about safety. They just don't care the way you care about it, because they see safety differently than you do. Everyone cares about something. However, what's appealing and motivating to you is not always appealing and motivating to someone else. Your goals for safety improvement may be important to you, but your people need to have a benefit in working harder to reach those goals. In this video, Kevin discusses what you can do to help your people see how important the safety goals are and what you must do first to bring each of your team members on-side to want to work toward better safety performance. **[Subscribe to Kevin's YouTube Channel](https://www.youtube.com/c/KevinSafetySpeakerBurns?sub_confirmation=1)** *Kevin Burns is a management consultant, safety speaker and author of "**[PeopleWork: The Human Touch in Workplace Safety](https://www.kevburns.com/peoplework)**." He is an expert in how to engage people in safety and believes that the best place to work is always the safest place to work. Kevin helps organizations align their people, leadership, communication and safety to improve performance and culture.* Buy Kevin's book **[PeopleWork: The Human Touch in Workplace Safety](https://www.kevburns.com/peoplework)** Topics: [kevin burns](https://www.kevburns.com/blog/topic/kevin-burns), [safety culture](https://www.kevburns.com/blog/topic/safety-culture), [safety marketing](https://www.kevburns.com/blog/topic/safety-marketing), [selling safety](https://www.kevburns.com/blog/topic/selling-safety), [safety communications](https://www.kevburns.com/blog/topic/safety-communications), [peoplework](https://www.kevburns.com/blog/topic/peoplework), [safety complacency](https://www.kevburns.com/blog/topic/safety-complacency) ### Subscribe today to Kevin's blog --- Kevin Burns' newest book, **The CareFull Supervisor**. This is the book that every frontline supervisor should read.   ![carefull-supervisor-3d-covers-400-1](https://www.kevburns.com/hs-fs/hubfs/carefull-supervisor-3d-covers-400-1.png?width=253&height=253&name=carefull-supervisor-3d-covers-400-1.png)   **BUY NOW:** [Amazon](https://www.amazon.com/CareFull-Supervisor-Tools-Succeed-Employees/dp/1039197256)| [B&N](https://www.barnesandnoble.com/w/the-carefull-supervisor-kevin-burns/1144577942) | [Indigo](https://www.indigo.ca/en-ca/the-carefull-supervisor-the-tools-to-succeed-and-be-the-supervisor-employees-want-to-have/9781039197268.html)| [FreisenPress](https://books.friesenpress.com/store/title/119734000383321344)| [Kobo](https://www.kobo.com/ca/en/ebook/the-carefull-supervisor)| Audible --- ### Recent Posts - About - [Supervisor Training](https://www.kevburns.com/supervisors-old) - [Blog](https://www.kevburns.com/blog) #### © 2026 PeopleWork Align Inc. 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