--- title: Kevin Burns Blog | selling safety description: selling safety | Tools and strategies to build supervisor leadership, clarify the safety message, and get employee buy-in. --- Kevin Burns Blog | selling safety [![KevBurns Learning: We teach industrial supervisors how to be really great leaders.](https://www.kevburns.com/hs-fs/hubfs/Kev-Burns-Learning-white.png?width=240&height=118&name=Kev-Burns-Learning-white.png "KevBurns Learning: We teach industrial supervisors how to be really great leaders.")](https://www.kevburns.com/) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Academy](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) - [About](https://www.kevburns.com/about-kevin-burns) - [Supervisor Academy](https://www.kevburns.com/supervisors) - [7 Reasons to Not Work With Us](https://www.kevburns.com/7-reasons-not-to-work-with-us) - [52 Benefits of Safety](https://www.kevburns.com/52-benefits) - [Hope Calculator](https://www.kevburns.com/calculator) - [Issues](https://www.kevburns.com/safety-issues) - [People](https://www.kevburns.com/people-issues) - [Safety](https://www.kevburns.com/safety-issues) - [Escalations](https://www.kevburns.com/escalation-issues) - [Resources](https://www.kevburns.com/books) - [Books](https://www.kevburns.com/books) - [Newsletter](https://www.kevburns.com/newsletter) - [Downloads](https://www.kevburns.com/downloads) - [Case Study NBU](https://www.kevburns.com/nbu-case-study) - [Case Study WCC](https://www.kevburns.com/wcc-case-study-2026) - [ROI Videos](https://www.kevburns.com/videos) - [Speaking](https://www.kevburns.com/speaking) - [Media/Podcast](https://www.kevburns.com/media) - [Blog](https://www.kevburns.com/blog) - [Contact](https://www.kevburns.com/contact-us) # Kevin Burns Blog #### Leadership for frontline industrial supervisors. [Current Articles](https://www.kevburns.com/blog) [RSS](https://www.kevburns.com/blog/rss.xml) [Why Work With Kevin?](https://www.kevburns.com/about-kevin-burns) - [safety leadership (247)](https://www.kevburns.com/blog/topic/safety-leadership) - [safety culture (166)](https://www.kevburns.com/blog/topic/safety-culture) - [kevin burns (138)](https://www.kevburns.com/blog/topic/kevin-burns) - [safety buy-in (125)](https://www.kevburns.com/blog/topic/safety-buy-in) - [peoplework (96)](https://www.kevburns.com/blog/topic/peoplework) - [the carefull supervisor (90)](https://www.kevburns.com/blog/topic/the-carefull-supervisor) - [safety meeting (74)](https://www.kevburns.com/blog/topic/safety-meeting) - [supervisor training (65)](https://www.kevburns.com/blog/topic/supervisor-training) - [safety speaker (60)](https://www.kevburns.com/blog/topic/safety-speaker) - [PeopleWork Supervisor Academy (59)](https://www.kevburns.com/blog/topic/peoplework-supervisor-academy) - [safety marketing (59)](https://www.kevburns.com/blog/topic/safety-marketing) - 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[onboarding (1)](https://www.kevburns.com/blog/topic/onboarding) - [organizational silos (1)](https://www.kevburns.com/blog/topic/organizational-silos) - [performance metrics (1)](https://www.kevburns.com/blog/topic/performance-metrics) - [peter principle (1)](https://www.kevburns.com/blog/topic/peter-principle) - [productivity (1)](https://www.kevburns.com/blog/topic/productivity) - [relationship management (1)](https://www.kevburns.com/blog/topic/relationship-management) - [safety meeting problems (1)](https://www.kevburns.com/blog/topic/safety-meeting-problems) - [safety meeting script (1)](https://www.kevburns.com/blog/topic/safety-meeting-script) - [safety performance (1)](https://www.kevburns.com/blog/topic/safety-performance) - [safety posters (1)](https://www.kevburns.com/blog/topic/safety-posters) - [safety program conditions (1)](https://www.kevburns.com/blog/topic/safety-program-conditions) - [silo thinking (1)](https://www.kevburns.com/blog/topic/silo-thinking) - [staff retention (1)](https://www.kevburns.com/blog/topic/staff-retention) - [stress at work (1)](https://www.kevburns.com/blog/topic/stress-at-work) - [supervisor coaching (1)](https://www.kevburns.com/blog/topic/supervisor-coaching) - [supervisor confidence (1)](https://www.kevburns.com/blog/topic/supervisor-confidence) - [supervisor loneliness (1)](https://www.kevburns.com/blog/topic/supervisor-loneliness) - [supervisor warning signs (1)](https://www.kevburns.com/blog/topic/supervisor-warning-signs) - [taking control of safety meetings (1)](https://www.kevburns.com/blog/topic/taking-control-of-safety-meetings) - [truly human leadership (1)](https://www.kevburns.com/blog/topic/truly-human-leadership) - [turnover and safety (1)](https://www.kevburns.com/blog/topic/turnover-and-safety) - [unplanned costs (1)](https://www.kevburns.com/blog/topic/unplanned-costs) - [workplace stress (1)](https://www.kevburns.com/blog/topic/workplace-stress) - [workplace wellness (1)](https://www.kevburns.com/blog/topic/workplace-wellness) - [world-class safety program (1)](https://www.kevburns.com/blog/topic/world-class-safety-program) See all ## [Use This Rule to Get Buy-in to Safety](https://www.kevburns.com/blog/use-this-rule-to-get-buy-in-to-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2020 [![Use This Rule to Get Buy-in to Safety](https://www.kevburns.com/hs-fs/hubfs/066BlogThumb.png?width=900&name=066BlogThumb.png)](https://www.kevburns.com/blog/use-this-rule-to-get-buy-in-to-safety) If you want to get better buy-in to safety, you’re going to need to learn this one thing to make the job so much easier. [Read More](https://www.kevburns.com/blog/use-this-rule-to-get-buy-in-to-safety) ## [Safety Conversations Beat Statements](https://www.kevburns.com/blog/safety-conversations-beat-statements) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on April 3, 2019 [![thumb 22](https://www.kevburns.com/hs-fs/hubfs/thumb-22.png?width=900&name=thumb-22.png)](https://www.kevburns.com/blog/safety-conversations-beat-statements) Have you fallen into the trap of making statements instead of asking questions? Selling safety to crews can seem overwhelming. Getting your people to see and understand what you see and understand can be frustrating, especially when you don’t achieve the success you think you should have. [Read More](https://www.kevburns.com/blog/safety-conversations-beat-statements) ## [How to Sell Safety Effectively](https://www.kevburns.com/blog/how-to-sell-safety-effectively) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2019 [![thumb 21](https://www.kevburns.com/hs-fs/hubfs/thumb-21.png?width=900&name=thumb-21.png)](https://www.kevburns.com/blog/how-to-sell-safety-effectively) [Read More](https://www.kevburns.com/blog/how-to-sell-safety-effectively) ## [How to Convince Employees of Safety](https://www.kevburns.com/blog/how-to-convince-employees-of-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on June 2, 2019 [![thumb 8](https://www.kevburns.com/hs-fs/hubfs/thumb-8.jpg?width=900&name=thumb-8.jpg)](https://www.kevburns.com/blog/how-to-convince-employees-of-safety) By implementing an internal marketing strategy for safety, employees are treated as critical stakeholders who must be convinced of a company's safety vision. To get employees to buy-in to safety, you need a consistent and compelling message that resonates with your people. And, to be clear, a compelling message is not some safety slogan you downloaded from the Internet. Don’t just take something you think is clever that someone else came up with and turn it into posters all over your workplace. You’ve got to understand what resonates with your team. [Read More](https://www.kevburns.com/blog/how-to-convince-employees-of-safety) ## [How to Follow-up Your Safety Stand-down](https://www.kevburns.com/blog/how-to-follow-up-your-safety-stand-down) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on January 16, 2019 [![thumb 7](https://www.kevburns.com/hs-fs/hubfs/thumb-7.jpg?width=900&name=thumb-7.jpg)](https://www.kevburns.com/blog/how-to-follow-up-your-safety-stand-down) You need the right message, at the right time, to the right people so that every employee is working toward common goals in safety. You’re planning a safety stand-down, safety event, safety day, whatever you want to call it. I’ll stick with stand-down. So, you’ve set aside your dates, got a budget from your senior managers and you’re busy making plans for what you are going to do for your stand-down. Now, before you plan any further, I want to pass along some advice that will make your stand-down be much more effective. [Read More](https://www.kevburns.com/blog/how-to-follow-up-your-safety-stand-down) ## [3 Strategies To Be A Better Safety Coach](https://www.kevburns.com/blog/3-strategies-to-be-a-better-safety-coach) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 24, 2018 [![thumb 20](https://www.kevburns.com/hs-fs/hubfs/thumb-20.png?width=900&name=thumb-20.png)](https://www.kevburns.com/blog/3-strategies-to-be-a-better-safety-coach) Don’t waste your one-on-one time with your people enforcing rules. I’ll let you in on a little secret. When employees buy-in to safety, you don’t need to police them anymore. Where you once spent a great deal of time on enforcement, you can now replace with coaching and mentoring. Trust me when I say, coaching and mentoring is infinitely more satisfying. [Read More](https://www.kevburns.com/blog/3-strategies-to-be-a-better-safety-coach) ## [(Video) It Seems Like Your People Don't Care About Safety, But...](https://www.kevburns.com/blog/it-seems-like-your-people-dont-care-about-safety) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![thumb 6](https://www.kevburns.com/hs-fs/hubfs/thumb-6.png?width=900&name=thumb-6.png)](https://www.kevburns.com/blog/it-seems-like-your-people-dont-care-about-safety) It seems like your people don't care about safety, but they do. Yes, your people do care about safety. They just don't care the way you care about it, because they see safety differently than you do. Everyone cares about something. However, what's appealing and motivating to you is not always appealing and motivating to someone else. Your goals for safety improvement may be important to you, but your people need to have a benefit in working harder to reach those goals. [Read More](https://www.kevburns.com/blog/it-seems-like-your-people-dont-care-about-safety) ## [3 Must-Dos For Better Safety Meetings](https://www.kevburns.com/blog/3-must-dos-safety-meetings) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![3 strategies for better safety meetings](https://www.kevburns.com/hs-fs/file-31458439-jpg/images/boring_meeting2.jpg?width=900&name=boring_meeting2.jpg)](https://www.kevburns.com/blog/3-must-dos-safety-meetings) If safety meetings are not fun or engaging for attendees, they won’t remember what was discussed. So streamline your meetings in 2018. Part of the overall strategy for safety communication and meetings should be a requirement to avoid mind-numbing and boring your people whenever possible. Maybe that idea a lone could be your personal mission for 2018. Look, we know it's tough especially when the subject-matter or presenters are boring. So the idea is to find ways to step outside the 'boring and predicatble" safety meeting. Make it a plan for employees to engage and stay sharp. That means getting rid of boring statistics, figures, graphs and performance chart that you can lay your hands on at them in one meeting. Put it this way, if your safety meeting presentation includes charts and graphs, you're out of ideas. And more importantly, out of touch. Once upon a time, you attended a boring safety meeting. But that doesn't give you license to do the same to your crews. PowerPoint is the seventh pit of hell. It's Corporate Karaoke – the word-for-word, sing-along regurgitation of every thought in a presenter’s head posted on a slide in tiny font type. Your people disengage from the safety meeting the moment you put up a slide with seven lines of type with some boring blue background. You've got to make safety engaging. If it’s not fun or engaging for attendees, they won’t remember it. When people engage, they remember. That's a key learning nugget for you to take into the New Year and to help you plan better safety meetings. [Read More](https://www.kevburns.com/blog/3-must-dos-safety-meetings) ## [4 Ways To Make Safety Positive](https://www.kevburns.com/blog/4-ways-safety-positive) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![leaders01.jpg](https://www.kevburns.com/hs-fs/hubfs/leaders01.jpg?width=900&name=leaders01.jpg)](https://www.kevburns.com/blog/4-ways-safety-positive) Stop discussing the negatives of not being safe. Instead, focus on the positives of buying-in to safety. Ask employees about how they perceive the safety program and they will most likely answer that it's dull, boring, repetitive, mind-numbing, disengaging, and it tries to scare you into compliance. That's because safety has been focused on following rules and avoiding injury or accidents. But like everything else in life, safety evolves. Sure, there is still an expectation of meeting the minimum standards of safety. But, that's the least that the law will allow you to do. If the focus is to achieve the minimum standard, you are chasing compliance - the standard that you are not allowed to fall below. And when safety programs are focused only on achieving the minimum, that's where the organization will live. As organizations are becoming more people-centric, they are integrating people-development programs. You cannot develop your people without including safety. The best-managed companies and employers-of-choice still value a profit but not at the expense of their good people. They are organizations that attract the best employees and hang onto them. As I say regularly, the best place to work is always the safest place to work. The best employees are attracted to workplaces that focus on achieving positives, more than just avoiding negatives. The best workplaces have a plan to make the experience of working there a positive one. Here are the four most important ways to focus your safety program on positives: [Read More](https://www.kevburns.com/blog/4-ways-safety-positive) ## [3 Conversations to Influence Safety Buy-in](https://www.kevburns.com/blog/bid/398826/influence-buy-in) Posted by [Kevin Burns](https://www.kevburns.com/blog/author/kevin-burns) on October 1, 2024 [![influencer.png](https://www.kevburns.com/hs-fs/hubfs/influencer.png?width=900&name=influencer.png)](https://www.kevburns.com/blog/bid/398826/influence-buy-in) The one thing that will connect continuous-cash-flow, long-term investments and legacy, is safety. Without safety, everything is at risk. The safety department complains that it’s difficult to get workers to buy-in to safety. Employees resist buying-in to a program of checks, forms and paperwork. Especially the paperwork. Safety meetings, rewards, recognition and paperwork are important. Indeed. Each plays a role in the safety culture-building plan. But to build a successful safety program requires a foundation of employee buy-in. Without it, you will be feeding the monster (spending large amounts of money) and never achieve the desired success. To change that, go to Leadership 101; basic values-based conversations with employees. Coach employees to see that their own long-term goals and the company’s long-term goals are the same. The values are the same. Then, show them how safety is the tool that gets them from where they are (in the present) to where they want to be (in the future). Safety is the insurance to protect the future. Here are three compelling conversations for supervisors and safety people to have with their crews one-on-one. The purpose of these conversations is to influence better buy-in to safety: [Read More](https://www.kevburns.com/blog/bid/398826/influence-buy-in) [All posts](https://www.kevburns.com/blog/all) [Next](https://www.kevburns.com/blog/topic/selling-safety/page/2) ### Subscribe to Kevin's Blog Get insights and strategies to build the leadership skills employees want their supervisors to have! Subscribe now. --- Kevin Burns' newest book, **The CareFull Supervisor**. 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