You can't build a safety culture by only focusing on safety. Here's the leadership problem that's driving your incident rate, AND turnover, AND productivity, AND engagement, AND a dozen other problems ... including safety.
The safety industry insists that a strong safety culture requires senior management support. This belief has become the favorite excuse for poor frontline performance. The truth is, supervisors create a culture through daily relationships with their crews, not through executive endorsements or corporate policies. The supervisor IS the culture for their crew. Companies that equip supervisors with relationship skills get the safety culture they want, regardless of how visible senior management support appears to be.
Your supervisors might be losing their teams right now, and you'd never know it. The breakdown doesn't happen with dramatic confrontations - it happens gradually through subtle changes in conversations, engagement, and team dynamics. By the time people openly resist or complain, the damage is done. Learn to recognize the early warning signs of relationship deterioration and how to coach your supervisors to fix small problems before they become major trust issues.
Your team follows orders and gets work done, but something's missing - genuine respect for their supervisor. They comply with requirements but don't buy into the mission. They do exactly what's asked and nothing more. This compliance without respect is costing you the discretionary effort that drives exceptional performance. Learn why respect erodes and how trained supervisors rebuild it through daily relationship actions.
Want to know how top companies get better work from their teams? Supervisors who build real connections with team members create safer workplaces, higher productivity, and employees who stay longer. Learn simple ways to help supervisors move beyond just giving orders to building relationships that help the whole business succeed. (Bonus: download a free resource, Supervisors & Safety Culture ebook)
