At a mining camp in Canada's Arctic, a team of big city consultants was dispatched to determine the effectiveness of the safety messages throughout the mine site. The walls at the mine were plastered with so many mixed messages that the employees nicknamed them "the wallpaper." Too much noise, too many competing thoughts.
First, let's admit it—generic messages like "Safety first" or "Be safe" don't cut it. They become a punchline, undermining the real priority. And in the end, the mission gets lost in "the wallpaper."Read More