Kevin Burns Blog

The 10% Who Build Your Safety Culture (But You're Ignoring Them)

Posted by Kevin Burns on January 30, 2026

who is your safety messaging talking to? not everyone

Your safety messaging is failing because you're committing marketing's biggest sin: trying to talk to "everyone." When you aim for everyone, you reach no one. The solution? Identify the critical 10% who actually influence your safety culture, and it's not who most safety departments think it is.

Nobody Wants to Be Supervisor Anymore (And What to Do About It)

Posted by Kevin Burns on October 10, 2025

why your best people are refusing promotions and how to fix it

Inc. magazine just confirmed what we've been warning about for years: only 30% of employees want leadership roles anymore. Your best people are watching fellow employees get promoted and struggle - then deciding "I don't want that job." Here's why this is happening, what it's costing you, and how to fix it before your competitors do.

How the Best Supervisors Read Their Teams and Build Individual Connections

Posted by Kevin Burns on August 13, 2025

adapt your leadership style to build strong team connections

Generic supervision creates generic results. The supervisors who build the strongest teams understand that each person is motivated differently and adapt their approach accordingly. This isn't about playing favorites - it's about being smart enough to speak each person's language and connect with what drives them to perform at their best.

Operational Problems Aren't System Failures, They're Relationship Failures!

Posted by Kevin Burns on September 11, 2025

every operational, safety, and retention metric flows through one relationship the one between employee and their supervisor

When your safety numbers are bad, you blame the safety system. When productivity drops, you blame the equipment. When good people quit, you blame the job market. But you're looking in the wrong place. Here's the truth: your operational, safety, and retention problems aren't systems problems. They're relationship problems. And the person who creates or destroys those relationships is your supervisor.

Safety Managers: Your Secret Weapon is Supervisor Development

Posted by Kevin Burns on January 31, 2025

developing supervisors drives breakthrough safety performance

If you're like most safety managers, you've tried everything to improve your safety metrics. New programs. Better PPE. Enhanced training. Stricter policies. Yet somehow, the results never quite meet your expectations. What if the most powerful tool for transforming safety performance isn't another program or policy, but something far more fundamental? What if the key to breakthrough safety performance is already on your payroll just waiting to be developed?

Supervisors Can Combat Absenteeism by Building Better Relationships

Posted by Kevin Burns on August 30, 2024

employees with positive supervisor relationships look forward to coming to work

Is your company grappling with rising absenteeism rates? Before you blame it on generational differences or a declining work ethic, consider this: the key to tackling absenteeism might lie in the relationships between supervisors and employees. In this post, we debunk common myths about younger workers, reveal what they truly seek in their careers, and explore how fostering caring, supportive relationships can transform your workplace.

The Three Pillars of Employee Satisfaction: How Supervisors Can Create a Thriving Workplace

Posted by Kevin Burns on July 5, 2024

boost employee satisfaction and retention by focusing on health, wealth, and relationships

The Vital Role of Training Frontline Supervisors in Leadership

Posted by Kevin Burns on June 7, 2024

supervisor development is vital for engagement, culture and safety

Frontline supervisors are the linchpins connecting company strategy to execution. Let's explore why leadership development for supervisors is vital for driving team engagement, reinforcing culture, ensuring safety, and unleashing organizational potential.

Leadership for frontline industrial supervisors.