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People buy-in to this before they buy-in to safety.

Posted by Kevin Burns on Aug 25, 2021 11:15:00 AM

When selling your team on the benefits of safety, you must remember this one key element that is more likely to create buy-in than any compelling argument you may have for safety. Watch the video.

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Is "safety" a barrier to safety buy-in?

Posted by Kevin Burns on Aug 19, 2021 11:30:00 AM

What happens when the word "safety" becomes a barrier to safety buy-in? It is happening with increasing frequency in all sectors and industries. And it's probably happening in your company too.

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Negative reinforcement doesn't work. Positive reinforcement builds buy-in.

Posted by Kevin Burns on Aug 11, 2021 1:15:00 PM

No other department in your organization is focused on negative reinforcement to try to improve performance. How did this happen in safety and why has it lasted so long?

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You need engagement to get safety buy-in.

Posted by Kevin Burns on Aug 4, 2021 1:15:00 PM

If you've been frustrated by failed attempts to get buy-in to safety (something more than just basic minimum compliance), you are going to have to look at your engagement levels first.

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Complacency is not the problem.

Posted by Kevin Burns on Jul 21, 2021 1:15:00 PM

Welcome to a new series of Safety Buy-in videos to help you clarify your safety message, build supervisor support, and get employee buy-in. This week we focus on complacency and adopting a mindset that complacency is a result you get when you don’t engage your people in a meaningful way.

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Safety Buy-in Starts With A Single Thought

Posted by Kevin Burns on Jun 8, 2021 1:03:30 PM

Business development is the focus of most companies. Getting more customers, making more sales, upselling existing clients. Companies hone and adjust their marketing messages to attract more revenues. When more clients buy from us, there is cause for celebration.

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Care vs Compliance: Making Them Care About Safety

Posted by Kevin Burns on May 19, 2021 1:30:00 PM

Everybody cares about something. And they do care about it … in their own way. The challenge in getting your people to care about safety lies largely with how they understand and interpret the word safety.

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3 Strategies to Better Safety Engagement

Posted by Kevin Burns on Apr 21, 2021 2:00:00 PM

Disengagement rates in the workplace are too high. In North America, Gallup says that 65% of North American workers are not actively engaged in their work. And that is going to spell trouble for safety.

You’ve been trying to get your employees to focus on safety and your efforts have not been effective. Here’s why.

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5 Questions to A Foundational Safety Message

Posted by Kevin Burns on Apr 8, 2021 11:15:00 AM

I ran across another book recently that, on the back cover, suggested that the point of safety was to send people home in the same condition as when they arrived. I shuddered.

Someone muttered that awful send them home safe phrase once and someone else must have thought it was clever. So, they borrowed it and then repeated it to someone else. And that someone must have picked it up and run with it until they had the chance to say it again. Now it's everywhere. And it means nothing.

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Why Safety Messaging Matters

Posted by Kevin Burns on Mar 11, 2021 1:15:00 PM

When employees actively support and participate in safety, they have accepted safety as their way to work. Without the employees’ willingness to support and participate in the safety program, the company's default position becomes things like rules-enforcement. When a workplace is centered around enforcing rules, people become more reluctant to go to work. Morale suffers and you lose your good people.

You’ve probably been frustrated in getting buy-in from your front-line employees. Maybe you’ve gathered your team in a room for a safety event or stand-down. You showed them “safety” videos (I use quotation marks because I’ll bet most of those videos focused on injury, not safety). You instructed them in things like ladder use, handwashing, or lock-out tag-outs.

As much as you think it went well during the stand-down, it didn’t stick. That’s because your stand-down safety event didn’t actually get buy-in.

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