Accidents don't happen in the safety manager's office. They happen in the field. That's where the management of safety must take place. High safety performance doesn't magically come about in organized safety meetings, although good safety meetings are part of the solution. Safety performance happens when you deal with safety issues, decisions and behaviors one on one.
Plain and simple, this works. Raise awareness of safety, sell the idea of safety and you will increase safety results. People choose safety when asked to.
Do not confuse an employee's willingness to abide by safety rules as proof that they accept safety as a personal value. Just because they have never had an incident doesn't mean they choose to buy-in to safety.
