Make safety buy-in about what your employees can gain, not what they have to lose. We don't buy-in to a financial plan because of what we might lose. We don't buy-in to a healthy lifestyle because of what we might lose. We don't buy-in to personal development because of what we might lose. We don't buy-in to going to university because of what we might lose. But safety is focused on reminding workers of what they might lose if they don't comply - instead of showing people how safety buy-in makes life better.
