
To attract the people who already buy-in to safety as a personal value, you need to study the example of how guitar-stores hire employees. You don't find personal values on a résumé. The résumé is a lousy tool for finding engaged workers with a set of personal values that buy-in to safety. A résumé doesn't give you that information. It only tells others what a worker was allowed to do in their last job - not what they were good at, not what they stand for and certainly not what makes their bum hum (excites them and drives high motivation).