Kevin Burns Blog (43)

Safety And The Unspoken Code

Posted by Kevin Burns on October 1, 2024

Never in history have there been more safety professionals in the workplace. Never in history have there ever been more certifications in safety. Never in history have the rules of the OH&S Act had more teeth. And yet, workplace incident numbers continue to rise. And there is a reason.

3-Part Plan To Hire Better Safety Performers

Posted by Kevin Burns on October 1, 2024

The Biggest Obstacle To Improving Safety

Posted by Kevin Burns on October 1, 2024

Engagement is the biggest problem in the workplace today. The surveys tell us that 71% of employees are NOT fully engaged. And it's not just Gen Y - they only account for 15% of the workforce forcing you to explain the other 56% to make it add up to 71. Stop kidding yourself. The problem is not just young workers.

You Should Be Marketing Safety To Employees

Posted by Kevin Burns on October 1, 2024

Advertising is a one-way street: outward. It talks at us not with us. Memos and surveys at work are one-way communication. There is no conversation. There is no engagement. Because to build engagement, especially in safety, requires a relationship.

Selling Safety To Employees

Posted by Kevin Burns on September 22, 2025

Safety is a marketing strategy - not a compliance program. Every word, sign, directive and safety meeting will either help or hinder your people in deciding whether to buy safety for themselves.

Kevin Burns Blog

Leadership for frontline industrial supervisors.

Safety And The Unspoken Code

3-Part Plan To Hire Better Safety Performers

The Biggest Obstacle To Improving Safety

You Should Be Marketing Safety To Employees

Selling Safety To Employees

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